Wednesday, May 7, 2025

Robert St. John: Onward Toward a Creative Life & not an Unlived Life

There’s a quiet fear I carry that never really goes away. It doesn’t keep me up at night, but it walks with me in the background of every day. It’s not a fear of failure. I’ve failed plenty. It’s not a fear of hard work. I love to work. That’s never been the issue.

It’s the fear of an unlived life.

To me, an unlived life isn’t about missed vacations or unused opportunities. It’s about not using what I’ve been gifted. It’s about letting time pass without purpose. It’s about drifting instead of building. Playing small when I was called to go all in. Holding back when I should have poured it out. To me, an unlived life is the slow erosion of calling, creativity, and impact. And that’s the one thing I never want to look back and see. I’ve been creating for as long as I can remember. My mother, who taught art for 50 years, used to call me creative all the time. But that’s what moms do. And she was an artist herself, so maybe she saw something familiar. Teachers said it, too. But for a long time, I thought they were just trying to steer me toward something they thought I might be halfway decent at. I figured maybe they didn’t see many other options for me.

Even when I began to believe it, creativity felt like too great a gift to claim. It sounded elite, boastful, and cocky. But it’s true. I am a creative. But I’ve come to accept that creativity has always been part of me — even if it took sixty years to finally say it out loud.

I fell in love with working in restaurants at nineteen. I knew I would open one eventually, I stayed up late at night dreaming, and I never stopped creating. During the day I was in class. At night, waiting tables. And during all points in between, I was sketching floorplans, writing menus, dreaming up concepts. That hasn’t changed. There’s no more class these days, but the rhythm is the same. I work in restaurants, work on restaurants, think about restaurants, and travel—mostly about restaurants. Late into the night, early in the morning. It never really stops. And I don’t want it to.

I have drawers full of yellow legal pads packed with ideas—before I had a laptop and a phone with a notes feature. Fully fleshed-out restaurant and bar concepts. Names, menus, design, pro formas, marketing, location, all of it. There are probably hundreds of them. Some are still sitting quietly on paper. Others have come to life. And with time, those ideas have matured. These days the concepts are more scalable. More refined. More focused on profitability. I’ve learned a lot over 40+ years. The ideas come easier now, but they land deeper.

Over the years, I’ve seen a few of those old ideas brought to life—by other people, some nationally. Restaurants I had sketched out long ago, down to the concept, the vibe, sometimes even the menu—opened by folks who never saw a single page of my notes. I won’t name names. But my wife has seen it, time and again. She remembers me sitting at the kitchen table late at night, building out these ideas just for the love of it. And then, months or years later, we’d walk into a new place, and she’d look at me and say, “This is yours. You wrote this down years ago.” That’s not a complaint. It’s not even a humble brag. It’s just one of those quiet confirmations that maybe my instincts were right all along. That maybe the creativity really was there.

I’ve been blessed to have had the opportunity to open 25 restaurants over my career. Three of those— in the early days— belonged to others. A few are still standing. Some closed because the lease ran out. Others because I sold to partners. Some because I saw room to do something better in the same space. And yes, some failed. I used to be ashamed of that. A closed restaurant felt like a scarlet letter. These days, I see it differently. Failure is a teacher. I embrace it. When you remove your ego, you can see the gift inside the loss. What not to do next time. What to adjust. What matters more than you thought.

I’ll fail again. Probably more than once. But I won’t stop trying. And I’ll get better every time. The honesty of owning the failure is very freeing.

There are twelve concepts right now that are ready to go from paper to pavement. My leadership team has a plan to open seven new places in the next five years. For the first time in four decades, we have the right people in the right seats. The talent, the leadership, the momentum—it’s all there. I may be the one sketching out ideas at midnight, but none of it moves without the people who bring them to life. I’m grateful for every single one of them.

Creation isn’t limited to restaurants. I’ve helped start a few nonprofits, too. Extra Table started as a simple idea to feed people in need. Today, it helps deliver over six million meals a year across Mississippi. That didn’t happen because of me. It happened because good people believed in it and gave their time, talent, and resources to make it real. I just helped spark something that took on a life of its own.

Same with the community park I dreamed about years ago. It started as a small idea — just a thought that maybe our neighborhood could use a little more space for families to gather. But, thanks to a lot of help from the right people at the right time, it came to life. These days, I still find myself taking the long way home just to pass by and see kids playing, parents talking, people enjoying the space. It brings me a quiet kind of joy. Not because anyone knows I had anything to do with it — most don’t. And that’s just fine. I didn’t do it for that. I just like knowing it’s there in my old neighborhood, being used.

We’ve got more plans in the works. A few more pieces we hope to add. Nothing flashy — just ways to keep improving the neighborhood— and my home state—a little at a time. I’ve lived in Hattiesburg a long time. I love it. I love Mississippi. And with whatever time I’ve got left, I want to do my part — however small — to help make it an even better place to live and raise a family. That’s always been the heart behind it.

This is how I was made. I can’t not create. My mind never shuts off. Call it ADHD— when I was a kid the doctor diagnosed me as “hyperactive”— call it whatever you want. I used to think it was a bad thing. Now I embrace it. It’s always working on the next thing. Usually, I’m juggling three or four ideas at once — not because I’m trying to do too much, but because that’s just how my mind works. And at this stage of life, I finally understand that this isn’t a flaw or a compulsion I need to fight. It feels more and more like a calling I’ve been trusted to steward. And it’s what I love to do.

I will never retire. I plan to live to be 100, God willing. And if I can have it my way, I’ll slip away quietly in my sleep, the evening after opening my 50th restaurant—surrounded by the people I love, in a place that was built with heart, full of laughter and light, knowing we created something that made the world a little better. That’d be a good final chapter.

But even then, it wouldn’t really be the end.

Because one day, I’ll stand before God. Not as a businessman. Not as a restaurateur. Not as anything the world might label me. Just as a servant, holding the life He gave me. And what I want more than anything is to know I didn’t let it go to waste — that I didn’t drift or settle or hold back. That I lived it fully. That I answered the calling. That I didn’t let the fear of failure, or the comfort of ease, lead me into an unlived life. And if I’m lucky — if I’ve been loyal — I hope to hear those words “Well done, thy good and faithful servant.” That’s it. That’s the reward.

And if grace allows, maybe He’ll then smile and say, “There’s someone I’ve been wanting you to meet for a long time.”Then we’ll walk over together, and He’ll place His hand on a familiar shoulder and say, “Robert, meet your daddy.”

And I’ll feel a kind of peace I’ve been waiting for my whole life.

And I’ll know I’m home in more ways than one.

Onward.



Shrimp and Butternut Squash Bisque

Makes 1 gallon

One of the first recipes I ever created was a shrimp bisque. It’s been a staple at Crescent City Grill for years now, served to countless guests who have come through our doors. Back in those early days in the kitchen, there wasn’t any formal training to rely on— just curiosity, passion, and a willingness to experiment until it was just right. Adding butternut squash wasn’t a part of the original recipe. Though its natural sweetness balances the richness of the shrimp and the cream.

2 tablespoons olive oil

2 pounds shell-on shrimp, peeled and deveined, shells reserved

6 cups heavy whipping cream

2 bay leaves

3 tablespoons unsalted butter

1 1/2 cups yellow onion, small dice

1 cup carrot, peeled and cut into 1/2-inch cubes

1/4 cup shallot, small dice

2 teaspoons fresh garlic, minced

4 cups butternut squash, peeled, seeded, and cut into 1-inch cubes

2 cups chicken or seafood stock

1 tablespoon kosher salt

1/4 teaspoon white pepper

1/4 teaspoon cayenne pepper

1/4 cup orange juice

6 ounces thick-cut bacon, 1/4-inch dice

1 pound lump crab meat, shells removed

1/4 cup chives, chopped

In a three-quart saucepot, heat the olive oil over medium-high heat. Stir in the shrimp shells and sauté until the shells are bright orange, about five minutes. Pour the cream over the shells, add the bay leaves, and simmer on low for five minutes. Remove from the heat and allow the shells to steep while preparing the rest of the bisque.

In a six-quart stockpot, heat the butter over medium heat. Stir in the onions and carrots and sauté for five minutes, until the onions are translucent. Add the shallots, garlic, and butternut squash. Cook for three more minutes, stirring occasionally.

Pour the stock over the vegetables and cover the pot with a lid. Steam for seven to eight minutes, until the squash begins to soften.

Strain the cream over the squash mixture, pressing on the shrimp shells to extract as much flavor as possible. Discard the shells and bay leaves. Bring the soup to a simmer and continue cooking for seven to eight minutes, until the squash is fully tender.

Add the salt, white pepper, cayenne pepper, and reserved peeled shrimp. Simmer for six more minutes and remove from the heat. Allow the soup to cool for 10 minutes before pureeing.

Puree the soup in a blender or food processor until smooth. Stir in the orange juice and hold warm while preparing the garnish.

In a medium-sized skillet over medium heat, cook the bacon until golden brown and crispy. Drain the grease and add the crab meat to the pan. Cook just until the crab is warmed through. Remove from the heat and stir in the chives.

Pour the bisque into serving bowls and top with the bacon and crab mixture. Serve immediately.

** Recipe from the upcoming book “Robert St. John’s Mississippi Christmas” due out this fall.


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Trollfest '09

Trollfest '07 was such a success that Jackson Jambalaya will once again host Trollfest '09. Catch this great event which will leave NE Jackson & Fondren in flames. Othor Cain and his band, The Black Power Structure headline the night while Sonjay Poontang returns for an encore performance. Former Frank Melton bodyguard Marcus Wright makes his premier appearance at Trollfest singing "I'm a Sweet Transvestite" from "The Rocky Horror Picture Show." Kamikaze will sing his new hit, “How I sold out to da Man.” Robbie Bell again performs: “Mamas, don't let your babies grow up to be Bells” and “Any friend of Ed Peters is a friend of mine”. After the show, Ms. Bell will autograph copies of her mug shot photos. In a salute to “Dancing with the Stars”, Ms. Bell and Hinds County District Attorney Robert Smith will dance the Wango Tango.

Wrestling returns, except this time it will be a Battle Royal with Othor Cain, Ben Allen, Kim Wade, Haley Fisackerly, Alan Lange, and “Big Cat” Donna Ladd all in the ring at the same time. The Battle Royal will be in a steel cage, no time limit, no referee, and the losers must leave town. Marshand Crisler will be the honorary referee (as it gives him a title without actually having to do anything).


Meet KIM Waaaaaade at the Entergy Tent. For five pesos, Kim will sell you a chance to win a deed to a crack house on Ridgeway Street stuffed in the Howard Industries pinata. Don't worry if the pinata is beaten to shreds, as Mr. Wade has Jose, Emmanuel, and Carlos, all illegal immigrants, available as replacements for the it. Upon leaving the Entergy tent, fig leaves will be available in case Entergy literally takes everything you have as part of its Trollfest ticket price adjustment charge.

Donna Ladd of The Jackson Free Press will give several classes on learning how to write. Smearing, writing without factchecking, and reporting only one side of a story will be covered. A donation to pay their taxes will be accepted and she will be signing copies of their former federal tax liens. Ms. Ladd will give a dramatic reading of her two award-winning essays (They received The Jackson Free Press "Best Of" awards.) "Why everything is always about me" and "Why I cover murders better than anyone else in Jackson".

In the spirit of helping those who are less fortunate, Trollfest '09 adopts a cause for which a portion of the proceeds and donations will be donated: Keeping Frank Melton in his home. The “Keep Frank Melton From Being Homeless” booth will sell chances for five dollars to pin the tail on the jackass. John Reeves has graciously volunteered to be the jackass for this honorable excursion into saving Frank's ass. What's an ass between two friends after all? If Mr. Reeves is unable to um, perform, Speaker Billy McCoy has also volunteered as when the word “jackass” was mentioned he immediately ran as fast as he could to sign up.


In order to help clean up the legal profession, Adam Kilgore of the Mississippi Bar will be giving away free, round-trip plane tickets to the North Pole where they keep their bar complaint forms (which are NOT available online). If you don't want to go to the North Pole, you can enjoy Brant Brantley's (of the Mississippi Commission on Judicial Performance) free guided tours of the quicksand field over by High Street where all complaints against judges disappear. If for some reason you are unable to control yourself, never fear; Judge Houston Patton will operate his jail where no lawyers are needed or allowed as you just sit there for minutes... hours.... months...years until he decides he is tired of you sitting in his jail. Do not think Judge Patton is a bad judge however as he plans to serve free Mad Dog 20/20 to all inmates.

Trollfest '09 is a pet-friendly event as well. Feel free to bring your dog with you and do not worry if your pet gets hungry, as employees of the Jackson Zoo will be on hand to provide some of their animals as food when it gets to be feeding time for your little loved one.

Relax at the Fox News Tent. Since there are only three blonde reporters in Jackson (being blonde is a requirement for working at Fox News), Megan and Kathryn from WAPT and Wendy from WLBT will be on loan to Fox. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both and a torn-up Obama yard sign will entitle you to free drinks served by Megan, Wendy, and Kathryn. Get your tickets now. Since this is an event for trolls, no ID is required. Just bring the hate. Bring the family, Trollfest '09 is for EVERYONE!!!

This is definitely a Beaver production.


Note: Security provided by INS.

Trollfest '07

Jackson Jambalaya is the home of Trollfest '07. Catch this great event which promises to leave NE Jackson & Fondren in flames. Sonjay Poontang and his band headline the night with a special steel cage, no time limit "loser must leave town" bout between Alan Lange and "Big Cat"Donna Ladd following afterwards. Kamikaze will perform his new song F*** Bush, he's still a _____. Did I mention there was no referee? Dr. Heddy Matthias and Lori Gregory will face off in the undercard dueling with dangling participles and other um, devices. Robbie Bell will perform Her two latest songs: My Best Friends are in the Media and Mama's, Don't Let Your Babies Grow up to be George Bell. Sid Salter of The Clarion-Ledger will host "Pin the Tail on the Trial Lawyer", sponsored by State Farm.

There will be a hugging booth where in exchange for your young son, Frank Melton will give you a loooong hug. Trollfest will have a dunking booth where Muhammed the terrorist will curse you to Allah as you try to hit a target that will drop him into a vat of pig grease. However, in the true spirit of Separate But Equal, Don Imus and someone from NE Jackson will also sit in the dunking booth for an equal amount of time. Tom Head will give a reading for two hours on why he can't figure out who the hell he is. Cliff Cargill will give lessons with his .80 caliber desert eagle, using Frank Melton photos as targets. Tackleberry will be on hand for an autograph session. KIM Waaaaaade will be passing out free titles and deeds to crackhouses formerly owned by The Wood Street Players.

If you get tired come relax at the Fox News Tent. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both will entitle you to free drinks.Get your tickets now. Since this is an event for trolls, no ID is required, just bring the hate. Bring the family, Trollfest '07 is for EVERYONE!!!

This is definitely a Beaver production.

Note: Security provided by INS
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