It was only a matter of time before someone figured out a way to inject state funds into NIL. Welcome to a new day in college football. The Louisiana Illuminator reported:
Louisiana Attorney General Liz Murrill is launching a youth anti-vaping campaign that will engage athletes at LSU and other colleges in name, image and likeness (NIL) deals.
The campaign, which is the first state-funded NIL deal in Louisiana, will be funded by a settlement from Juul Labs, a company that makes electronic cigarettes. The money is required to be used to reduce vaping among teens and adults under age 21. The funds can be used for research, education and vaping cessation programs, among other things.
According to public records, the state so far has agreed to spend $281,000 on NIL deals with athletes, with $225,000 going to LSU athletes over three years. The rest will be paid to athletes at the University of Louisiana Monroe, Grambling, Northwestern, Southeastern and McNeese. ...
The money comes from the $10 million settlement of a lawsuit Louisiana brought against Juul by former Attorney General Jeff Landry, who is now governor. Landry alleged the company specifically targeted their products to underaged vapers. Rest of article and copy of contract.
It appears the genie is out of the bottle.
13 comments:
To hell with college sports!
Murrill is a massive LSU fan, not surprised she was pushing for a way to get some state funds into NIL
If nothing else, this shows the truth of Louisiana's order of priority in state funding. Note how even in this miniscule NIL allocation LSU get's the Lion's (or Tiger's) share and the other five peon schools share a token pittance. At least they get something for appearance sake. When this happens in Mississippi Ole Miss and MSU will get it all. In Mississippi we don't give a dam about appearance or the other schools.
(((James Monsees and Adam Bowen))) took their $1.1 billion each and walked away from Juul in 2020 after selling their majorly stake in Juul to Altria (Phillip Morris) and neither of them personally suffered any punishment for their targeted marketing Juul to teens.
9:57 am, why wouldn't LSU get the Lion's share? Are you saying somebody who is trying to market a message will get the same pop paying a kid from U Monroe? No way.
Ole Miss and State have kids that will be in the NFL. The other schools do not. Get over it.
And I hate the NIL
If only we still had that tobacco money!
There's a special place in hell for those JUUL guys. They got their hands on the tobacco industry internal marketing docs, and copied their strategies to market vapes to kids:
"The MSA [Master Settlement Agreement] made these strategies, published in tobacco industry documents and board meeting minutes, public. Id.at ¶ 19.JUUL’s founder James Monsees has stated: “It became a very intriguing space for us to investigate because we had so much information that you wouldn’t normally be able to get in most industries. And we were able to catch up, right, to a huge, huge industry in no time. And then we started building prototypes.” Id.Plaintiffs allege that although JUUL markets itself as a device targeted toward people who already smoke cigarettes, it actually employed the tobacco industry’s playbook to sell its product to a new audience of non-smokers. Id.at ¶ 17. "
https://law.justia.com/cases/federal/district-courts/california/candce/3:2018cv02499/325882/139/
10:11 In case you hadn't noticed NIL has nothing to do with the message. That's the bullshit, it's about paying athletes to play. That's why those players will go to the NFL. If Grambling had their money they would send more players to the league than LSU, Ole Miss and MSU combined. At one they they did. Now It's not about the message, or the school, it's the money. DUH.
@10:02 I am too lazy to look up who bought JUUL, but Altria and Phillip Morris are two different companies.
With college athletics having friends like these they don't need enemies!
If I were a 2nd string volleyball player at LSU I would wait until they pay some four star lineman some of that state money then go get a sharp lawyer who didn't graduate from an SEC school and sue the shit out of LSU and the state in Federal Court under discrimination and equal protection violation. If one is entitled to get paid, we're ALL entitled to get paid.
@10:02 yep clearly too lazy to educate yourself, but not to lazy to keep you from making an asinine comment. Wikipedia Article about Altria (Formerly Phillip Morris)
Louisiana and LSU are as backwards as they get. Nothing will shock me that comes from that state. This is clearly an awful, ridiculous, pathetically unthought out idea that some how made it through their state government.
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