Wednesday, December 18, 2024

Robert St. John: Team and Leadership

Last night, my leadership team gathered for our 37th annual Christmas dinner—a tradition I cherish. It’s a moment to pause, reflect, and thank the incredible hard-working and dedicated people who make everything we do possible. This tradition brings together our leadership team, C-Suite, admin staff, and their significant others for an evening of barbecue ribs and ribeye steaks at Donanelle’s, my favorite dive joint that’s become sacred to our team.

This dinner is where I hand out Christmas bonuses and share my gratitude each year. It’s the prelude to our big annual celebration—the Christmas party for the entire team. That event brings together all 150 team members and their plus-ones for great food, an open bar, a DJ, and dancing. But last night was different.

Last night was about reflecting on a year of transformation.

In the early days, I hosted the leadership dinners at home. I cooked for our small management team and thanked them around my dining room table. Bonuses were modest, and I often skipped mine to make sure the team was taken care of. Over time, we added significant others, brought in kitchen staff to help, and eventually moved to a restaurant. In 2004, we settled at Donanelle’s, and it’s been our spot ever since. The team wouldn’t let us move it now if we tried.

Back then, the challenges were simpler. I juggled it all—branding, menu development, marketing, culture, systems, finances, and training. It worked for a while, but as we grew, my shortcomings became clear. We’ve weathered tight times—breaking even, scraping small profits, or taking losses—before, during, and after COVID. Looking back, those struggles came down to one thing: my failure to lead effectively. I didn’t build the right team. By trying to do too much, I often did far less.

That approach doesn’t scale. I spent too much time outside my skill set, which pulled me away from where I’m at my best—imaging, branding, marketing, design, menu development, and knowing what the market wants.

The turning point came when I surrounded myself with the right people.

Today, we have a stellar leadership team. Our COO runs systems, management, and culture with precision. Our CFO and CIO handle inventory, forecasting, budgeting, and financials better than I ever could. Our Chief Culinary Officer leads food development, training, and team building with passion and expertise.

They’re far more effective than I ever was alone. Their leadership—alongside our restaurant and office team leaders—ripples through the company, impacting all 400 team members. Building this team took time, but the results speak for themselves.

This year, we hit record sales and profits. More importantly, our culture is thriving again. We’ve got the right people in the right seats. For years, we were blessed to hire A+ candidates. Post-COVID, we were hiring warm bodies, and managing warm bodies is a whole different game. It wasn’t easy.

In 2020, we re-concepted our fine-dining restaurant—a COVID casualty—into a Tex-Mex spot. On opening night, we were 25 people short. We made it work, but it exposed cracks in our foundation. Cracks I’d created by not prioritizing leadership and culture sooner.


Last night, the transformation was clear. Our mission— “We give our guests exceptional experiences through fanatical, wall-to-wall hospitality”— is no longer just a statement; it’s a daily focus. I always believed in it, but I hadn’t communicated it well. The same goes for our core values: hospitality, quality, consistency, cleanliness, and community.Today, they’re not just words—they’re the heartbeat of everything we do.

This cultural rebirth didn’t happen overnight. It took our leadership team, restaurant managers, and every team member who bought into the vision.

Something reignited in me over the past two years. I feel like that 26-year-old again—the one who opened a restaurant on a shoestring budget, lived in a one-room garage apartment until he was 30, worked 90-hour weeks, and paid himself $250 a week just to keep the doors open. I loved every minute of it. Back then, it was the bricks, mortar, and equipment that mattered most.

Now I understand: the team isn’t part of the restaurant. They ARE the restaurant.

Early on, I thought our purpose was simple: prioritize (in order) customers, co-workers, and community. That was in the customer-is-always-right days of the 1980s and 1990s. But a few years ago, I flipped that script. Our purpose shifted to: “We exist to support our team, delight our guests, and serve our community.” Put the team first, and they’ll take care of the guests. It’s a simple truth that’s transformed everything.

We asked ourselves, “What do we need to do to become the best place to work in the restaurant industry in our region?” And we reverse-engineered it from there.

Last night, as I looked around the room, I saw more than a leadership team. I saw people who believed in me when I didn’t always lead them well. I saw a group of individuals who carried us through tough times and helped us come out stronger.

I’ve learned that all business problems are people problems. Conversely, all business successes are people successes. This year’s achievements are a direct result of the incredible team I’m blessed to work alongside every day.

Our next chapter is about growth. We’re expanding, and to do that, we are building our bench. But I have no doubt we’ll rise to the challenge; thanks to the team we’ve built.

To my team: thank you for making us who we are—and who we’ll become.

Onward.


Hoisin Glazed Chicken Wings

1 gallon water

1/3 cup soy sauce

1/3 cup sugar

2 Tbl kosher salt

1 1/2 Tbl crushed red pepper flakes

1/2 cup white vinegar

2 Tbl fresh ginger, minced

3# fresh chicken wings

2 jars hoisin sauce (7-oz each)

1/4 cups sugar

1/4 cup water

1 Tbl fresh jalapenos, small dice

2 tsp minced garlic

1 Tbl fresh lime juice

1 Tbl Hot sauce

In a large stock pot, combine the water, soy sauce, sugar, salt, red pepper flakes, vinegar and ginger. Bring this mixture to a simmer, and allow it to cook for 10 minutes. Place the chicken wings into the simmering mixture. Once the water returns to simmer, cook the wings for 20 minutes.

Using a large colander, strain and discard the liquid. Allow the chicken wings to cool in the refrigerator for one hour. This step may be done 1-2 days in advance.

Preheat oven to 250

Line a large baking sheet with heavy duty aluminum foil and set aside.

In a mixing bowl, stir together the hoisin sauce, sugar, water, jalapeños, garlic, lime juice and hot sauce. Remove half of this mixture for later use.

Toss the pre-cooked wings in the mixing bowl, coating them well with the sauce. Arrange them on the foil lined baking sheet, and cover them completely with another sheet of aluminum foil. Bake for 50 minutes. Remove the foil and place the remaining sauce in to a large mixing bowl. Gently place the wings in the bowl, and toss them with the sauce. Return the wings to the baking sheet. Turn the oven up to 275 and return the wings to the oven, uncovered. Bake for 45 minutes.

Remove from the oven and serve.

Yield: Eight to ten servings


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Trollfest '09

Trollfest '07 was such a success that Jackson Jambalaya will once again host Trollfest '09. Catch this great event which will leave NE Jackson & Fondren in flames. Othor Cain and his band, The Black Power Structure headline the night while Sonjay Poontang returns for an encore performance. Former Frank Melton bodyguard Marcus Wright makes his premier appearance at Trollfest singing "I'm a Sweet Transvestite" from "The Rocky Horror Picture Show." Kamikaze will sing his new hit, “How I sold out to da Man.” Robbie Bell again performs: “Mamas, don't let your babies grow up to be Bells” and “Any friend of Ed Peters is a friend of mine”. After the show, Ms. Bell will autograph copies of her mug shot photos. In a salute to “Dancing with the Stars”, Ms. Bell and Hinds County District Attorney Robert Smith will dance the Wango Tango.

Wrestling returns, except this time it will be a Battle Royal with Othor Cain, Ben Allen, Kim Wade, Haley Fisackerly, Alan Lange, and “Big Cat” Donna Ladd all in the ring at the same time. The Battle Royal will be in a steel cage, no time limit, no referee, and the losers must leave town. Marshand Crisler will be the honorary referee (as it gives him a title without actually having to do anything).


Meet KIM Waaaaaade at the Entergy Tent. For five pesos, Kim will sell you a chance to win a deed to a crack house on Ridgeway Street stuffed in the Howard Industries pinata. Don't worry if the pinata is beaten to shreds, as Mr. Wade has Jose, Emmanuel, and Carlos, all illegal immigrants, available as replacements for the it. Upon leaving the Entergy tent, fig leaves will be available in case Entergy literally takes everything you have as part of its Trollfest ticket price adjustment charge.

Donna Ladd of The Jackson Free Press will give several classes on learning how to write. Smearing, writing without factchecking, and reporting only one side of a story will be covered. A donation to pay their taxes will be accepted and she will be signing copies of their former federal tax liens. Ms. Ladd will give a dramatic reading of her two award-winning essays (They received The Jackson Free Press "Best Of" awards.) "Why everything is always about me" and "Why I cover murders better than anyone else in Jackson".

In the spirit of helping those who are less fortunate, Trollfest '09 adopts a cause for which a portion of the proceeds and donations will be donated: Keeping Frank Melton in his home. The “Keep Frank Melton From Being Homeless” booth will sell chances for five dollars to pin the tail on the jackass. John Reeves has graciously volunteered to be the jackass for this honorable excursion into saving Frank's ass. What's an ass between two friends after all? If Mr. Reeves is unable to um, perform, Speaker Billy McCoy has also volunteered as when the word “jackass” was mentioned he immediately ran as fast as he could to sign up.


In order to help clean up the legal profession, Adam Kilgore of the Mississippi Bar will be giving away free, round-trip plane tickets to the North Pole where they keep their bar complaint forms (which are NOT available online). If you don't want to go to the North Pole, you can enjoy Brant Brantley's (of the Mississippi Commission on Judicial Performance) free guided tours of the quicksand field over by High Street where all complaints against judges disappear. If for some reason you are unable to control yourself, never fear; Judge Houston Patton will operate his jail where no lawyers are needed or allowed as you just sit there for minutes... hours.... months...years until he decides he is tired of you sitting in his jail. Do not think Judge Patton is a bad judge however as he plans to serve free Mad Dog 20/20 to all inmates.

Trollfest '09 is a pet-friendly event as well. Feel free to bring your dog with you and do not worry if your pet gets hungry, as employees of the Jackson Zoo will be on hand to provide some of their animals as food when it gets to be feeding time for your little loved one.

Relax at the Fox News Tent. Since there are only three blonde reporters in Jackson (being blonde is a requirement for working at Fox News), Megan and Kathryn from WAPT and Wendy from WLBT will be on loan to Fox. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both and a torn-up Obama yard sign will entitle you to free drinks served by Megan, Wendy, and Kathryn. Get your tickets now. Since this is an event for trolls, no ID is required. Just bring the hate. Bring the family, Trollfest '09 is for EVERYONE!!!

This is definitely a Beaver production.


Note: Security provided by INS.

Trollfest '07

Jackson Jambalaya is the home of Trollfest '07. Catch this great event which promises to leave NE Jackson & Fondren in flames. Sonjay Poontang and his band headline the night with a special steel cage, no time limit "loser must leave town" bout between Alan Lange and "Big Cat"Donna Ladd following afterwards. Kamikaze will perform his new song F*** Bush, he's still a _____. Did I mention there was no referee? Dr. Heddy Matthias and Lori Gregory will face off in the undercard dueling with dangling participles and other um, devices. Robbie Bell will perform Her two latest songs: My Best Friends are in the Media and Mama's, Don't Let Your Babies Grow up to be George Bell. Sid Salter of The Clarion-Ledger will host "Pin the Tail on the Trial Lawyer", sponsored by State Farm.

There will be a hugging booth where in exchange for your young son, Frank Melton will give you a loooong hug. Trollfest will have a dunking booth where Muhammed the terrorist will curse you to Allah as you try to hit a target that will drop him into a vat of pig grease. However, in the true spirit of Separate But Equal, Don Imus and someone from NE Jackson will also sit in the dunking booth for an equal amount of time. Tom Head will give a reading for two hours on why he can't figure out who the hell he is. Cliff Cargill will give lessons with his .80 caliber desert eagle, using Frank Melton photos as targets. Tackleberry will be on hand for an autograph session. KIM Waaaaaade will be passing out free titles and deeds to crackhouses formerly owned by The Wood Street Players.

If you get tired come relax at the Fox News Tent. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both will entitle you to free drinks.Get your tickets now. Since this is an event for trolls, no ID is required, just bring the hate. Bring the family, Trollfest '07 is for EVERYONE!!!

This is definitely a Beaver production.

Note: Security provided by INS
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