Wednesday, April 25, 2018

Food Hall coming to District at Eastover

The District at Eastover issued the following press release. 

Jackson's Food Hall is scheduled to open this summer

JACKSON, Miss. (April 24, 2018)—Cultivation Food Hall, the state’s first food hall, will open this summer in The District at Eastover and recently announced their first four vendors: Fete au Fete, Local Honey, Poké Stop and Whisk, a crêperie by La Brioche.  These vendors represent four of the eight food and beverage concepts that will open in the food hall, in addition to a classic cocktail bar.

Cultivation Food Hall will showcase a carefully curated collection of boutique restaurant concepts:

Fete au Fete StrEATery: Fete au Fete StrEATery will serve upscale Southern comfort food with a Louisiana twist. Think Hot Muffulettas, The Original Crawfish Poutine or Shrimp and Grits, with house-made fresh sausage, poached eggs or “trash grits” on the side. Fete au Fete is the brainchild of celebrated chef and long-time food truck advocate, Chef Micah Martello.

"Street food is real food,” said Chef Martello.  “There is something special about creating an amazing dish and handing it directly to the person who is going to enjoy it. This is why we have abandoned our fine dining roots and taken to the streets, back to the heart and soul of cooking. Our food trucks, food hall locations and intimate-style catering allow us to connect what we love most, our food and our customers."

Local Honey: Local Honey is a new concept by Chef Micah Martello that he calls, “healthy food, redefined.”  Expect a new take on salads, steel cut oats or quinoa bowls, smoothies and the millennial favorite, avocado toast. 

Poké Stop: Poké is fresh, healthy and innovative, and often considered the next generation of sushi. Poké Stop uses only high-quality ingredients, allowing guests to customize a sushi roll in a bowl. Poké Stop is the creation of California native, turned Mississippian, Rachel Phuong, who calls her dishes, “Hawaiian with a Japanese flair.”

"No matter where my career takes me, I've always had a passion for food and I knew it would be something I'm destined to do,” said Phuong.  “When I heard that the first food hall in all of Mississippi is coming to Jackson, I knew, I wanted to be a part of it. Food halls are the new hot spots for upscale, hip, trendy cuisines. I love the food hall culture, and how diverse it is. There is something for everyone!”

Whisk, a Crêperie by La Brioche:  The team behind Jackson’s favorite French bakery, La Brioche, introduces “Whisk” a crêperie that creates authentic French crepes in a variety of savory and sweet combinations.

“Staying true to the French culinary techniques acquired by our co-owner and Pastry Chef Alejandra Mamud, we continue our mission to share our culinary roots from Europe and South America with the Jackson community by creating these highly versatile delicacies,”  said co-owner Cristina Lazzari.

Whisk will serve savory crepes for breakfast, lunch and dinner made with the traditional, nutty flavored and gluten-free buckwheat flour filled and topped with traditional French ingredients such as ham and Gruyere, or Italian influenced such as prosciutto with figs, arugula and balsamic. However, some creations are inspired by local ingredients and recipes.

“Although we want to stay true to the origins of crepes and our roots, we currently live in Mississippi so we want our creations to reflect the rich local culture as well,” said Lazzari.

Guests of Cultivation Food Hall will also enjoy sweet crepes at Whisk, featuring classics like The Suzette as well as fresh fruit-filled crepes topped with the artisanal gelato crafted by La Brioche. Some of the most popular desserts from La Brioche will also be featured at Whisk.

For vendors, the food hall represents the ultimate platform to grow a food brand and build consumer exposure.  Far from the food courts of yesteryear, food halls offer a mix of chef-driven concepts in one location where diners can expect a variety of artisanal, often upscale dining options and overall first-rate experience.  Food halls are a fierce trend in the U.S. restaurant industry that is turning to a mainstay.   Drawing on the tradition of European food halls, the American take on the food hall first appeared in major cities such as San Francisco, Chicago and New York, but more recently have opened in cities across the Southeast such as Birmingham, Charleston, Atlanta, Dallas and Raleigh.

Cultivation Food Hall is being developed in consultation with St. Roch Market.  A pioneer among the food hall craze, St. Roch Market opened in a historic New Orleans building in 2014.  Zagat has called St. Roch Market an “absolute must visit” and Travel and Leisure called it “one of the world’s best food halls.”  Their formula has worked so well, St. Roch Market will soon expand to Miami, Nashville and a second New Orleans location in the Warehouse District.

Cultivation Food Hall will be located on the ground floor of the BankPlus Building and will include both indoor and outdoor seating, as well as a dedicated event space. Construction on the food hall is planned to start this month.  Design of the space will be led by Canizaro Cawthon Davis of Jackson.

Those interested in becoming a vendor at Cultivation Food Hall should visit and fill out a vendor application. 

St. Roch Market is an integrated culinary and retail platform originating in the Southern U.S. It is inspired by the pre-prohibition era food markets that offered dining, shopping and entertainment in a single experience.  Each market is a curated program of heritage chef-centric concepts, set before a large audience of taste-driven consumers. The flagship store in New Orleans, Louisiana features 12 food and beverage purveyors within a historical market structure originally constructed in 1875.  Together, the purveyors represent the finest amalgamation of culinary start-up talent who have come together to offer an integrated culinary experience. St. Roch was quickly recognized in the national media as a “top 10” food hall destination.  Learn more about St. Roch at


Anonymous said...

Sounds like Fondren hipster meets wealthy eastover NE Jackson preppie river hills snob

Anonymous said...

Now, this is the kind of news we need more of! This is a wonderful concept, the kind of thing that will be a welcome addition to our urban area.

Anonymous said...

So...Where exactly is this located?

Mbrookes said...

Great happiness! Whisk will have gluten free crepes. I have celiac disease and have to eat gluten free. Eating out is not easy, and I celebrate as well as patronize any gluten free places.

Anonymous said...

Agreed 3:58! What a great way to try out a new concept and see if Jackson Bites! Wonder what the contract is like for those vendors?

Anonymous said...


Anonymous said...

Another indication that Jackson is lost....right?

Messick said...

Very good news.

Crawfish poutine is a good hangover breakfast, by the way.

Anonymous said...

Get excited boys and girls, we are going to pay more for less. And on top of that, get our cars broken into as well.

Anonymous said...

Come on all. This is a good thing.

Anonymous said...

its things like this that will keep young professionals in the state, whether you choose to believe that or not.

Anonymous said...

Musical market share chairs. Too many eating options chasing too few disposable dollars.

Ophelia said...

What a bunch of sourpusses here! Look, those who choose to live in The Bubble ( and I am not being cynical; I LOVE bubbles) of the area between Canton Mart Plaza (I only went that far north because I like Crazy Cat) and Belhaven are THRILLED about the District, and will support anything that opens there. “Pay more for less”? Ummm, wasn’t it just last week you all were squabbling about some stupid steak joint up in Ridgeland? There is just no pleasing some people...

As for getting our “cars broken into,” well, good luck with that, anywhere. The District has pretty good visibility, and excellent security, as far as I can tell. We have been to Fine and Dandy, Cantina Laredo, and Freshii, at all hours, and I am pleased to report that our car remained just as we left it. And we strolled around in the evening there, unmarauded. Whew.

Anonymous said...

Muffulettas should be served cold.

Anonymous said...

All the losers and haters (of which, sadly, there are many) who comment on this blog will be standing in line to eat at these fine establishments once open. The parking lots at the District and Highland Village/Whole Foods are already full of Madison County tags.

Anonymous said...

I am a sourpuss curmudgeon at 65. I you knew me you’d agree. This really is good news and I hope we’ll all support it. The young folks don’t have much to enjoy here. Lets give it a chance please. I happened into Roch St Market last year and have been back. Ten people can have 10 different things to eat, sit down and enjoy it together. Any port in a storm guys!

Anonymous said...

Not being negative, just an observation: This sounds like the same concept as food courts at malls of days gone by. Just sayin'.

Sunny Sally said... funny! And not negative at all... I was thinking, man y’all are using way to many words to describe what could be in just 3 “Upscale Food Court”.

But, food court aside, what I really wanted to say was “why is almost everyone who comments on things on this website such a Negative Nelly”?!? From politics to power walking, cake shops to Costco, all of the responders are such sourpusses who appear to not believe in any sort of progress to move MS into the 21st century! I think this is a WONDERFUL concept! And I am so proud of what is happening in Fondren, Downtown, Ridgeland, Eastover, and even Brandon with opening the Amphitheater! The Jackson Metro Area is really trying to step it up! I think some of these people would rather have a Dick Hall build a flyover from Flowood to Madison so they wouldn’t ever have to acknowledge Jackson! Which, I hate to point out, is that the capital city of Jackson is the reason all of these smaller towns right outside of It are flourishing.

Branch out a bit some poke or a crepe and sit down with some strangers at the “Upscale Food Court”; you might just find that you have more in common than you think.

Anonymous said...

A: ... and they’ve got this amazing place with like eight different restaurants where you can just walk up and order pretty much anything you want.

B: Oh, so a food court?

A: Yeah, no. This is totally not a food court.

B: Well, what makes it not a food court?

A: It’s artisanal and chef-driven.

B: Okay, so it’s an artisanal, chef driven food court.

A: No, it’s a food HALL. Food courts are for poors and old people.

Anonymous said...

This is a good thing, but all the fancy food courts in the world can't keep young professionals here if they can't find jobs. More importantly, we're losing experienced professionals at a pretty good clip, too. When the best jobs around are all government jobs, something's broken.

Anonymous said...

I hope "Road Kill BBQ" opens a location in the Food Hall. I'd haven't had Possum Pate' in a long time.

Anonymous said...

Great concept.
But will it last ?

Being within the City limits of Jackson, Mississippi . . . I give it one or two years at most before it folds.

Am I negative ?
No . . . only pragmatic.

I do hope I'm wrong.

Anonymous said...

St Roch Market in New Orleans works because it’s in the middle of a real estate expansion not seen in a long time.

Tourists uber there to try the various food offerings.

Will Jacksonians flock to a similar place in the District?

I really do not think so....primarily because of the lack of parking and ease of use.

Anonymous said...

Wish we had something like Union Market in DC!

Anonymous said...

To the “haters” .... just watch over the next several years to see if people flock to The District. They will, because it IS in Jackson. Eat your crow.

Anonymous said...

@4:37am, I've never had a problem parking at the District. There is limited parking in the lots but there is a garage and plenty of free valet parking. I've been to a food hall in Tampa where you only had street parking available yet it was still busy. Cantina Laredo seems to be doing just fine with the current parking situation.

Those making comments about it being Jackson and safety have obviously never been to the District. Security is very visible and the parking is well lit. The location is great and I haven't heard of any issues there.

This really is a good thing for Jackson and I applaud the developers for taking the chance. I just wish they could have stuck with the movie theater plan but I think they realized they could make more money with more options in that space.

Messick said...

A movie theater? Why?

Those of you who still give your money to Hollywood have yet to figure out (or get 'woke', as the kids say) who exactly runs that business.

Louis LeFleur said...

I look forward to giving this a try and think everything going on in The District is absolutely fantastic for Jackson, even though so far I've only eaten at Cantina Larado. Still, I have to say that I did at least snicker at the Food Hall label vs. Food Court, though I can certainly undestand why, for marketing purposes, they have to differentiate. Then again, I'm the guy who laughed at Dogwood when they labeled themselves something like an "outdoor mall" when they first opened in the early 2000s. I referred to it as Westland Plaza East at the time. Then there's The Township and Renaissance in Ridgeland, two places I chuckled about when they were first developed, but have been wildly successful. All proving that I know not one damn thing about commercial real estate and trends therein. (Not that such ignorance keeps me from having a clueless opinion!)

Anonymous said...

Sunny Sally at 10:23, AMEN on good happenings all around the Jackson Metro. I enjoy it all and can't wait for Costco and to see my first concert at the Brandon Amphitheater.
And 10:52, at least you admit when you don't know, unlike most of the "experts" on this blog. Give things a chance, people.

Anonymous said...

If half the people here saw where St. Roch Market was located in NOLA...they would never stop. It's in the hood and it still succeeds. This location sounds excellent.

Anonymous said...

@10:08 please enlighten us as to what you mean about who runs Hollywood.

Also the movie theater planned for the District wasn't a typical theater, it was a full wait serverice dinner theater (look up Cobb Cinebistro). It would have been a great addition to the area.

Anonymous said...

yes 12:53pm....i know exactly what surrounds st roch. i lived on the north shore for a while and remember there being several robberies and murders around the area. a quick look on google and my memory proved correct. have fun at the district food court. just make sure you move briskly on the way in and out. keep your head up and on a swivel and make eye contact. feral creations such as those you will be meeting tend not to attack those who are paying attention.

and always remember....a rose by any other still just a food court.

Anonymous said...

10:47: you’re comparing Eastover to the Marigny. That’s a hot take.

Messick said...

Posting this again, as it may not have gone through earlier this morning…

April 26, 2018 at 2:03 PM;

The perverts, pederasts, serial child-rapists, and the filthy, soulless studio execs who dole out roles for a spin on the casting couch are those who run Hollywood. The same people who push vulgar, morally bankrupt, braindead swill on you and your family.

Anonymous said...

Your claiming this is a high crime area. probably can't even afford to live there near eastover... much less sendnypur kids to prep or atm Andrews like they do. This is the same neighborhood that I've lived in for 8 years and most people have a weekend condo in Oxford or the beach. Got a clue buddy

Anonymous said...

Absolutely worst restaurant experience I’ve had in a long time was at the Mexican place in the District. Abysmal service.

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