Wednesday, August 6, 2025

Robert St. John: Onward

Fourteen years ago, my wife, 10-year-old son, 14-year-old daughter, and I packed up a few suitcases, flew to Sweden, picked up a Volvo at the factory, and set off across Europe. Just the four of us. Six months on the road. Different towns every week. Hotel rooms, VRBOs, ferry stations, and cobblestone streets. I had planned it for two years, but once we got moving, it still felt like we were making it up as we went. New places. New food. New ways of doing things.

It changed how I see the world.

I had already been writing this column every week since 1999—for those who are counting, that’s 1,352 columns and counting, without ever missing a week—and that didn’t change overseas. At the end of that first week abroad, I typed a word at the bottom of the column. Just one. 

Onward.

Didn’t think much of it at the time. Just hit send and moved on. But it felt right. We were always in motion. The next week, I typed it again. And again.

Fourteen years later, it’s still there. Every week.

Back then, it made sense because we were always moving. But looking back, I see now—I’d been living that word long before I ever wrote it.

That trip had its share of worn-out days. I remember one afternoon—bags in hand, everyone tired, nothing open, wandering a little lost. Eventually we found a small place and sat down to eat. The applesauce was excellent—maybe it was the relief, or maybe it was just good apples.

That night, I sent in the column with that same word at the bottom. At the time, it just meant “keep going.” But looking back, it meant: “We’re going to be okay.” Just keep moving. One more step.

That feeling has come back repeatedly—during my years in recovery from alcohol and drug addiction, and especially during the harder seasons in the restaurant business. When nothing clicked. When I tried something and it flopped. Tried again and it still didn’t land. I opened places. Closed places. And kept going.

There wasn’t a blueprint. Just stubbornness.

It wasn’t brave or clever. I just didn’t know what else to do. And looking back, that’s where most of the meaningful things started.

Some years, the ideas didn’t catch. Bills still came. Staff still needed to be paid. The path forward wasn’t clear. But quitting never crossed my mind. Not once. That’s just not how I was raised.

So, I kept showing up. Kept adjusting. Kept working. Eventually, we figured it out. Then we figured it out again.

These days, I wear a cap most places I go. A dad hat. One word stitched across the front: Onward.

People ask. I just say, “It’s how I try to live.” If they persist, I’ll tell them more.

To me, onward means you don’t quit. When something doesn’t work, you try again. You don’t wait on perfect conditions—they rarely show up. You work with what you have. You do what you can. Then you do it again tomorrow.

I used to think forward motion meant pushing harder. These days, I know it can mean standing still long enough to learn the lesson. Sometimes it means shutting something down. Starting over. Saying, “I was wrong.”

I’ve hired the wrong people. Opened too soon. Closed too late. Said the wrong thing. Stayed quiet when I should’ve spoken up.

But I’ve also been lucky. I’ve had good people around me. A team that believed, even when I almost didn’t. Family that never left. Friends who showed up. And a whole lot of grace I didn’t deserve.

Outside of my family and friends, most of the meaningful things in my life came from showing up, doing the work, and grace that came through people who cared.

Most of what matters doesn’t wind up on a balance sheet. It happens in the little things. A server remembering a guest’s name. A cook pulling through a short-handed shift without complaining. A quiet “thank you” at the end of a long day.

That’s where the work is.

After 44 years in this business, I still don’t have it all figured out. Still learning. Still trying. Still messing things up and doing my best to make it right.

Now, I’m starting a new venture. It’s called Onward Hospitality.

The name isn’t a brand strategy. It’s just the truest thing I could call what we’re building.


We’re going to open restaurants that feel like home. Create travel experiences. Explore food retail. Maybe even hotels. Whatever makes sense—if it’s rooted in real hospitality. The kind that feels honest. Where the food’s good, the people care, and the culture runs deep.

We’ll train young people. We’ll continue to treat guests like neighbors. We’ll do it the right way, even if it takes longer. That’s the plan. No gimmicks. No shortcuts.

Most folks who walk through our doors—or buy something we made—may never ask what the name means. And that’s okay.

But the people who work with us? They’ll know. They’ll feel it.

The goal is to build something solid. Something rooted. A place where the values don’t shift with trends. Where the purpose runs deeper than the menu.

Most mornings, I put on that hat with Onward stitched across the front. Not for show. Just as a reminder.

Doesn’t matter how good or bad the day before was—there’s still work to do today. Still people to serve. Still a team to care for. Still something meaningful to build, even if it’s something small.

I think back to that trip through Europe. We covered a lot of ground. Some days were picture-perfect. Some were long and uncertain. But we kept moving, one step at a time. We learned as we went. We adjusted.

And even when it got hard, we made a choice—to live in the solution.

I didn’t know it then, but I was laying the groundwork—not just for this word, or this column, or this next chapter—but for how I want to live.

That word stuck with me. It followed me through long nights in restaurant kitchens, quiet mornings in empty dining rooms, the hard seasons when nothing seemed to work, and the sweet ones when everything finally did. It carried me through failure and grace and reminded me—repeatedly—to just take the next right step.

I’ve been given more second chances than I deserve. But if there’s one thing I know for sure, it’s this: none of it happened alone.

The lasting things in my life—outside of family—have come from showing up, doing the work, and the steady kindness of people who believed in what we were building.

That hat I wear every day isn’t about toughness. It’s about gratitude. It’s about living in the solution.

Gratitude for the people who helped carry the load. Gratitude for the lessons that came, even when I didn’t want them. Gratitude for the work—because the work itself is the blessing.

So, I keep going. Slowly sometimes. Imperfectly, always. But forward.

One step at a time.

That’s enough.

 

 

Banana Nut French Toast

 

Ingredients:

 

1 large loaf French bread, sliced on a diagonal into 1 ½ inch thick pieces.

 

Batter

 

6                 Eggs

2 cups                  Half and half

½ cup                  Sugar

2 tsp.          Cinnamon

2 tsp.          Orange zest, fresh

1 tsp.          Vanilla

1 stick                 Butter

 

 

Topping

 

1 stick                 Butter

4 cups                  Bananas, sliced

¾ cup                  Pecan pieces

2 Tbl.                  Dark rum

1 ½ cups    Butter pecan or maple syrup

 

Preheat oven to 200 degrees. Combine all of the ingredients for the batter and stir well. Soak the French bread slices for about 5 minutes. Heat the butter over a medium heat in a large skillet. Brown the soaked bread on each side and place them on a baking dish. When you have browned all of the pieces, place the French toast in the oven. To make the topping; use the same pan and add in the butter and bananas, Cook for 4-5 minutes and add in the rum. Allow the alcohol to burn off then stir in the pecans, and syrup. Remove the French toast from the oven and top. Serve immediately.

 

Yield:                  6-8 servings


Recent Comments

Search Jackson Jambalaya

Subscribe to JJ's Youtube channel

Archives

Trollfest '09

Trollfest '07 was such a success that Jackson Jambalaya will once again host Trollfest '09. Catch this great event which will leave NE Jackson & Fondren in flames. Othor Cain and his band, The Black Power Structure headline the night while Sonjay Poontang returns for an encore performance. Former Frank Melton bodyguard Marcus Wright makes his premier appearance at Trollfest singing "I'm a Sweet Transvestite" from "The Rocky Horror Picture Show." Kamikaze will sing his new hit, “How I sold out to da Man.” Robbie Bell again performs: “Mamas, don't let your babies grow up to be Bells” and “Any friend of Ed Peters is a friend of mine”. After the show, Ms. Bell will autograph copies of her mug shot photos. In a salute to “Dancing with the Stars”, Ms. Bell and Hinds County District Attorney Robert Smith will dance the Wango Tango.

Wrestling returns, except this time it will be a Battle Royal with Othor Cain, Ben Allen, Kim Wade, Haley Fisackerly, Alan Lange, and “Big Cat” Donna Ladd all in the ring at the same time. The Battle Royal will be in a steel cage, no time limit, no referee, and the losers must leave town. Marshand Crisler will be the honorary referee (as it gives him a title without actually having to do anything).


Meet KIM Waaaaaade at the Entergy Tent. For five pesos, Kim will sell you a chance to win a deed to a crack house on Ridgeway Street stuffed in the Howard Industries pinata. Don't worry if the pinata is beaten to shreds, as Mr. Wade has Jose, Emmanuel, and Carlos, all illegal immigrants, available as replacements for the it. Upon leaving the Entergy tent, fig leaves will be available in case Entergy literally takes everything you have as part of its Trollfest ticket price adjustment charge.

Donna Ladd of The Jackson Free Press will give several classes on learning how to write. Smearing, writing without factchecking, and reporting only one side of a story will be covered. A donation to pay their taxes will be accepted and she will be signing copies of their former federal tax liens. Ms. Ladd will give a dramatic reading of her two award-winning essays (They received The Jackson Free Press "Best Of" awards.) "Why everything is always about me" and "Why I cover murders better than anyone else in Jackson".

In the spirit of helping those who are less fortunate, Trollfest '09 adopts a cause for which a portion of the proceeds and donations will be donated: Keeping Frank Melton in his home. The “Keep Frank Melton From Being Homeless” booth will sell chances for five dollars to pin the tail on the jackass. John Reeves has graciously volunteered to be the jackass for this honorable excursion into saving Frank's ass. What's an ass between two friends after all? If Mr. Reeves is unable to um, perform, Speaker Billy McCoy has also volunteered as when the word “jackass” was mentioned he immediately ran as fast as he could to sign up.


In order to help clean up the legal profession, Adam Kilgore of the Mississippi Bar will be giving away free, round-trip plane tickets to the North Pole where they keep their bar complaint forms (which are NOT available online). If you don't want to go to the North Pole, you can enjoy Brant Brantley's (of the Mississippi Commission on Judicial Performance) free guided tours of the quicksand field over by High Street where all complaints against judges disappear. If for some reason you are unable to control yourself, never fear; Judge Houston Patton will operate his jail where no lawyers are needed or allowed as you just sit there for minutes... hours.... months...years until he decides he is tired of you sitting in his jail. Do not think Judge Patton is a bad judge however as he plans to serve free Mad Dog 20/20 to all inmates.

Trollfest '09 is a pet-friendly event as well. Feel free to bring your dog with you and do not worry if your pet gets hungry, as employees of the Jackson Zoo will be on hand to provide some of their animals as food when it gets to be feeding time for your little loved one.

Relax at the Fox News Tent. Since there are only three blonde reporters in Jackson (being blonde is a requirement for working at Fox News), Megan and Kathryn from WAPT and Wendy from WLBT will be on loan to Fox. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both and a torn-up Obama yard sign will entitle you to free drinks served by Megan, Wendy, and Kathryn. Get your tickets now. Since this is an event for trolls, no ID is required. Just bring the hate. Bring the family, Trollfest '09 is for EVERYONE!!!

This is definitely a Beaver production.


Note: Security provided by INS.

Trollfest '07

Jackson Jambalaya is the home of Trollfest '07. Catch this great event which promises to leave NE Jackson & Fondren in flames. Sonjay Poontang and his band headline the night with a special steel cage, no time limit "loser must leave town" bout between Alan Lange and "Big Cat"Donna Ladd following afterwards. Kamikaze will perform his new song F*** Bush, he's still a _____. Did I mention there was no referee? Dr. Heddy Matthias and Lori Gregory will face off in the undercard dueling with dangling participles and other um, devices. Robbie Bell will perform Her two latest songs: My Best Friends are in the Media and Mama's, Don't Let Your Babies Grow up to be George Bell. Sid Salter of The Clarion-Ledger will host "Pin the Tail on the Trial Lawyer", sponsored by State Farm.

There will be a hugging booth where in exchange for your young son, Frank Melton will give you a loooong hug. Trollfest will have a dunking booth where Muhammed the terrorist will curse you to Allah as you try to hit a target that will drop him into a vat of pig grease. However, in the true spirit of Separate But Equal, Don Imus and someone from NE Jackson will also sit in the dunking booth for an equal amount of time. Tom Head will give a reading for two hours on why he can't figure out who the hell he is. Cliff Cargill will give lessons with his .80 caliber desert eagle, using Frank Melton photos as targets. Tackleberry will be on hand for an autograph session. KIM Waaaaaade will be passing out free titles and deeds to crackhouses formerly owned by The Wood Street Players.

If you get tired come relax at the Fox News Tent. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both will entitle you to free drinks.Get your tickets now. Since this is an event for trolls, no ID is required, just bring the hate. Bring the family, Trollfest '07 is for EVERYONE!!!

This is definitely a Beaver production.

Note: Security provided by INS
.