Tuesday, August 19, 2025

Rankin County Lands $6 Billion Data Center

 First Consul Tate Reeves issued the following statement. 

 AVAIO Digital, a Connecticut-based developer and operator of sustainable data centers, has announced a new $6 billion data center campus at the East Metropolitan Center Business and Industrial Park in Brandon. 
 
AVAIO Digital’s new Brandon data center campus will be named AVAIO Digital Taurus and will provide new workforce development opportunities in the state while also providing a variety of jobs for the Greater Jackson-area’s workforce. These include at least 60 direct, high-tech jobs and hundreds of indirect jobs ranging from construction to other related industries.  
 
The campus will feature high-speed, low-latency connectivity options, including direct access to multiple long-haul fiber routes nearby that link seamlessly to major data center hubs such as Dallas and Atlanta. The intelligent sustainable design features include details like water-efficient cooling, rainwater recapture and rooftop solar and cooling system economization to minimize power demands. Once fully equipped, the facility will support computer server, networking and data storage technologies that power cloud computing and artificial intelligence applications. Entergy Mississippi will provide reliable power for the project.
 
The Mississippi Development Authority approved AVAIO Digital Taurus for the state’s Data Center Enterprises tax exemption. MDA also previously provided assistance through the Site Development Grant Program to help develop the East Metropolitan Business and Industrial Park. Rankin County and the city of Brandon are assisting with the project, as well.
 
AVAIO Digital expects construction of the data center complex to be complete during the first half of 2027.
 
QUOTES
 
“Today is another historic day for Mississippi. AVAIO Digital’s $6 billion investment is the third largest in our state’s history and a great vote of confidence in our people, our communities and our ability to get companies up and running faster. This project will not only transform Rankin County and the Metro Jackson region, it will transform our economic landscape and lead to even more high-tech leaders choosing Mississippi. We are competing – and winning – on the global stage, and our state is open for business and ready to lead. The Mississippi Momentum is strong, and this is our time!”– Gov. Tate Reeves
 
“Securing a multi-billion-dollar investment like AVAIO Digital’s $6 billion data center campus doesn’t happen by chance—it’s the result of Mississippi’s laser-focused strategy to attract world-class companies through our strong economic development resources, including work-ready employees and shovel-ready sites. Thanks to the leadership of Governor Reeves and our Legislature, Mississippi continues to win transformative billion-dollar projects like AVAIO that will shape the future of our economy.” – Mississippi Development Authority Executive Director Bill Cork
 
“The Greater Jackson area is poised to become a new hub for cloud computing and AI development, and we are delighted to partner with the city of Brandon to make a significant investment in expanding the region’s digital and energy infrastructure. Mississippi provides a unique opportunity for hyperscalers to rapidly expand their digital presence in close proximity to established data center markets in a highly-sustainable way.” – AVAIO Digital CEO Mark McComiskey
 
“Mississippi continues to lead the southeast region into a new economic and innovation era, with the announcement of AVAIO Digital’s data center hub in Brandon. The development proves why Entergy’s investment in reliable, clean and efficient power generation is essential to attracting new business and the state’s growth. Thanks to the Mississippi Development Authority and Rankin First Economic Development Authority for a partnership that is allowing us to meet our customers’ needs while supporting sustainability and economic growth.” – Entergy Mississippi CEO Haley Fisackerly
 
“The city of Brandon is proud to be the site of this transformative development. This $6 billion investment by AVAIO Digital Partners marks a monumental day for the city of Brandon. From the beginning, the city has worked closely with AVAIO Digital to help bring this project to life, and today's announcement represents a major step forward. This development will bring high-quality jobs, attract and retain top talent and position Brandon at the forefront of a growing, innovation-driven industry. We are honored to partner with AVAIO Digital as they invest in our city's future.” Butch Lee, Mayor, City of Brandon
 
“The Rankin County Board of Supervisors is incredibly proud to support AVAIO Digital Partners’ $6 billion investment in a new data center facility in our community. This isn't just about economic growth; rather, this project is a transformative moment for our entire county. This state-of-the-art data center will bring significant economic development to all of Rankin County and will have a profound and positive impact on the workforce opportunities for our residents. This project is a prime example of Rankin County being a leader in economic development in the Southeast United States. We are ready to support AVAIO Digital Partners and see the incredible impact this project will bring to our community for decades to come.” – Rankin County Board of Supervisors President Sid Scarborough
 
“Today marks a pivotal moment for Rankin County. AVAIO's $6 billion investment is a testament to the competitiveness of Rankin County and our position as a leader in economic development. This project is the longstanding work of many partners driving economic development success for our community. I am incredibly proud of the collaborative spirit demonstrated to win this substantial project. AVAIO Digital Partners will bring unprecedented growth, innovation and opportunity for Rankin County. We are thrilled to welcome this company to our community.” – Rankin First Board Chairman Noel Daniels

37 comments:

Anonymous said...

Never realized MS needed that much data-

Anonymous said...

Brown outs coming for RC…

always alice said...

Is this the development around Home Depot or close to Amphitheater ? Great news!

Anonymous said...

Will they hire Rankin Rednecks? Asking for a Robin Hood resident.

Anonymous said...

This is timely because AOL is soon dropping their "dial-up" connectivity. This will be an incentive for Rankin County to go fiber.

Anonymous said...

I would think widening 18 would be a priority. The traffic is already terrible. It would take years to bring in dirt to build it up to road level. Especially with everything else coming to the area.

Anonymous said...

Rankin First actually did something. Go figure.

Anonymous said...

AI will be the next dot.com bust. I'm glad this incessantly and loudly humming, water and electricity hogging facility which will employ about 10 people after it is completed, is located far away from me.

Anonymous said...

Just as NIKNAR residents were planning to head over to Canton for similar 'announced' opportunities.

These 'glory holes' are going to dot the country like windmills and solar panels.

First thing you know, we'll ditch telegraph lines and start sticking electric transmission poles in the ground everywhere. But, telephone booths in fancy, air conditioned hotels will never disappear.

Anonymous said...

Cool, another investment in RC

Anonymous said...

Mississippi is simply a lily pad in the strategerie.

Do you think Mississippi was chosen for its low crime, quality labor force or quality of life amenities in the neighborhood?

Anonymous said...

Sustainable data centers - an oxymoron?

$6 billion investment and only 60 jobs - definitely better than nothing but a large manufacturing facility with lots of jobs would be better.

Another secret utility agreement between data center and Entergy that excludes PSC oversight coming soon?

Anonymous said...

wonder how much it cost us

Anonymous said...

There is a reason that these massive data centers are coming to Mississippi, Louisiana and New Mexico. And it ain't our workforce.

Anonymous said...

$6 billion investment only generates 60 jobs?

Anonymous said...

9:51,This is part of the Old Marquette Cement property!

Anonymous said...

I wish MDA new that Mississippi extends south of I-20.

Anonymous said...

Mississippi needs to realize these data centers are vampires for our natural resources and cheap power. The power is cheap because rate holders pay for the upgrades, and these guys get tax breaks. $6b project... but 60 jobs... but we get to pay for the generation costs for years to come.

Anonymous said...

Meanwhile our Capital City twidles its thumb and continues to drive business away with the cavalier, growing culture rot.

Anonymous said...

I believe I read an article recently that talked about how the state/power company is basically going to have to pass on the cost of the infrastructure to the other people because the companies have something in their agreements that shields them from the costs. Can't remember where the article was, it may have been on this site. If that is correct then folks are about to get some big rate increases with all these data centers because you know we don't currently have the infrastructure for it. Hope its work the temporary construction jobs and the few higher tech jobs that they bring in.

Anonymous said...

“Securing a multi-billion-dollar investment like AVAIO Digital’s $6 billion data center campus doesn’t happen by chance—it’s the result of Mississippi’s laser-focused strategy to attract world-class companies through our strong economic development resources, including work-ready employees and shovel-ready sites. Thanks to the leadership of Governor Reeves and our Legislature, Mississippi continues to win transformative billion-dollar projects like AVAIO that will shape the future of our economy.”

Well, laser-focusing assisted by all sorts of protests, lawsuits, and refusals at nearly everywhere else these data centers already are (to stop more of them) or have been proposed (to prevent them in the first place). Look no further away than over in Bessemer, AL and the shitstorm over that one. It's real easy to be the best at pounding nails into your own asscheeks when all other potential contenders are handing you nails and laughing at you.

Those areas have discovered that a "$X billion dollar data center" is a net-negative in dollars for the area because the owner/developer spending "$X billion" on equipment elsewhere, and then, having it untaxed at the location (along with property tax abatements) is not a "$X billion" influx to the area. If it actually brings any money at all into the area during the construction, it is quickly negated by the post-construction costs to the area, in both real dollars and quality of life.

Yet another example of "winning" by being a sucker and going after something everyone else is backing away from en masse.

Anonymous said...

AI will be the next dot.com bust.

Cell companies thought 5G would be sold at a premium. Didn't pan out. Paywalls, how did that work out? So suddenly a world used to free search is going to pay a premium for AI? Don't think so. It will put people out of work but then what? The liberals would crow 'learn to code' when they'd be wise to learn how to mow. When AI busts and crypto ponzi crashes you're looking at a global depression never even imagined.

Anonymous said...

10:44 don't believe everything you read. There are alot of people out there with personal agendas that want to pass off "doom & gloom" opinions as facts...and get clicks and sell ads. Investments like these data centers are good for MS's economy and will help move our state forward.

Anonymous said...

I'm sure you're the same one who always brings up niknar. Have you touched some grass lately? Or a boob? Might want to get out more. The same old tired line is old, can you not do better?

Anonymous said...

In very simple terms, if some "developer" wanted to dispose of some raw sewage ("boo-boo" in Jackghanistanian) and offered to pay 1/2 the principal and interest, but none of taxes and insurance or maintenance, on your home (as long as you agreed to forever waive any and all damage claims) to use it as a disposal site, would you consider that a great offer and accept it? Would you issue a press release announcing your big "win?"

Anonymous said...

This Makes 3 data centers for the area. I think this is good news. It’s where the future is headed. We don’t want to be left behind in Mississippi, goodness knows how many years we have been behind.

Anonymous said...

Yes, but "shovel ready" jobs.

Anonymous said...

True, but Tater can add this to his resume when he inevitably runs for higher office while these data companies pad his PAC's bottom line.

Anonymous said...

I live in Rankin County and I am curious how spelling Rankin backwards is supposed to somehow be a slur against us? These people like a poster above, who put NIKNAR just sound like complete morons. Oh excuse me.......they sound like complete SNOROM.

By the way, I don't: beat my wife, use meth, have a salt life sticker on a ford F150, a boat I cant pay for, have a 30 A sticker, and I have a college education.

and I think the goon squad were a bunch of assholes

Sincerely,

myself and prob quite a few other rankin county residents

Anonymous said...

As 10:30 AM pointed out, there are residents in South Mississippi. Maybe the MDA just doesn't know that.

Anonymous said...

If it actually brings any money at all into the area during the construction ...

Drive up to the AWS action in Madison County and tell me how many license plates you see from Texas and other non-Mississippi states. Might be generating revenue (and taxes) for lodging and food but those ain't Mississippi construction jobs get payrolled.

Anonymous said...

Just don't count on the centers to produce enough jobs to make a dent.

Anonymous said...

How will AI replace humans by being “perfect” when they are learning from an “imperfect” being (as much as we hate to admit). It’s going to be just as dumb and misinformed as the humans creating it.

Ben Dover taxpayers said...

All true. Tater is an ambitious chump and not telling the public the whole truth. Most of the employees will be coming from out of state and it is highly likely that the main contractor will be also. The hardware will also be sourced from out of state.

Anonymous said...

Go easy on the "Niknar" posts, as the Niknarians are very thin skinned.

Krusatyr said...

So Connecticut found a cheap rural state for hundreds of acres of data centers using boosted electricity rates borne on the backs of poorly educated rednecks. Next, Entergy can find a way for data centers to generate their own electricity consumption, separate from the regional grid.

Anonymous said...

to 11:22.....glad to see you are normal person. and i sincerely mean that.

but, when it comes to rankin county , normal people are a very small minority.


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