Wednesday, April 5, 2023

Robert St. John: Perfect Simplicity

Sometimes the simplest things give me the most satisfaction. That probably seems like an obvious statement to most. I have only recently come to that realization in my personal life.

For the first 30 years of my career, I was a hardcore devotee of fine dining. My early goal was to open a fine dining restaurant in my hometown and all my thought processes, research, development, and spare time was spent towards achieving that goal. Once the restaurant opened my focus was on growing and improving that business. Most of the meals I enjoyed while travelling during that period were in upscale establishments to learn, be inspired, and keep our restaurant on top. 

 

That fine dining restaurant, The Purple Parrot, was my first. It was my baby. That baby grew into a 33-year old. The final six years were a struggle trying to decide where to pivot in an ever-changing local market filled with geographical and population shifts. But that’s business. We rolled with the punches as best we could until Covid put the final stake in the concept. 

Truthfully, I probably hung on five years too long and should have closed or re-concepted the restaurant much earlier. But, again, it was my first born, and I always believed my hometown needed a fine-dining establishment.

 

Since the closing and re-concepting I have mostly shied away from the upmarket genre of restaurants. I am, and have always been, a casual person. The restaurants I appreciate most today are those that excel in the kitchen. Atmosphere is way down the list for me. Service is a challenge in a post-Covid world, and I can easily overlook front-of-the-house labor shortages and hurdles in someone else’s restaurant if the food is spot on.





 In our restaurants we live in the casual middle. I want anyone who can afford to dine out to be able to dine with us. These days I’m all about community and accessibility. Our restaurants always put a lot of emphasis on atmosphere and casual surroundings, and we always strive to give the most hospitable and efficient service we can. 


For me, it’s all about the food.

 

Now my son— who is in his early twenties and grew up living this business from the inside— has been bitten by the fine-dining bug. He’s in chef school at the Culinary Institute of America in Hye Park, New York. He and the classmates he’s befriended are all chasing Michelin stars. They take the 90-minute train ride into the city on weekends and worship at the altar of fine dining. I get it. I was there at his age, though I didn’t have the knowledge, access, or finances available to them.

 

He is on an eight-year career plan. Seven years ago, he came to me and said, “Dad, I want to go into the restaurant business.” I told him that would be nice but didn’t take it much farther in case it was a teenage whim. The restaurant business is not something one steps into on a whim. It can be brutal, and it takes constant focus, commitment, and obsessive dedication to succeed. It’s the only business I know of in which there are more ways to lose money than there are ways to make money. Over the next couple of years, he mentioned it several more times until I finally decided he was serious.

 

I sat him down and said, “Son, if you’re serious about going into the restaurant business and want to work for our company one day, this is what you’re going to do. It’s an eight-year commitment— Go to college and get a degree in business with a minor in accounting. Once you’ve graduated you need to go to culinary school, and that culinary school needs to be the Culinary Institute of America in New York. Once you’ve finished your two years there you will have to go and work for other people (probably one year in Chicago and one year in New Orleans). Then, and only then, you can come back and work in one of our restaurants. But you are going to start at the bottom. I don’t care where you’ve worked, what your title was, or where you went to school. You will start at the bottom and the degree to which you rise through the ranks will be 100% dependent on your performance and nothing else.”

 

He's been all in from day one.

 

He's four years into the plan. We deviated a little due to Covid altering his college experience, but, for the most part, he is on course to gain a couple of degrees and to get out into the workforce. 

 

The plan I set out for him comes from experience (or lack thereof). It’s what I should have done. It’s what I wish I would have done had I had the knowledge and resources. Instead, I made mistakes on my own dime and not someone else’s. To be honest, I didn’t know what I didn’t know. All I wanted to do was open a restaurant. Nothing else mattered to me at the time. I spent the first four years in the Purple Parrot pulling 90-hour-a-week shifts in the kitchen and loving every minute of it. I paid myself $250.00 a week before taxes and lived in one room above a garage until I was 30 years old and wouldn’t have traded places with anyone on the planet. Had I had any money I would have paid someone for the honor of letting me own my own restaurant.

 

Though I would have been much better off, averted a lot of mistakes, and saved a whole lot of money— the expensive mistakes are the ones that teach the most— had I gone the eight-year route my son is on. 

 

So, I get where he is in his professional thinking and his desire to be in the fine-dining realm. He wants to open a white-tablecloth restaurant one day, and when that happens, I’ll be his biggest cheerleader. Maybe he’ll do it in Hattiesburg. In the meantime, he’s got his nose to the grindstone and is doing what it takes to set a good foundation for his future.

 

As far as the Purple Parrot goes. It never went away. During Covid— and immediately after I closed that restaurant— I built a half-scale model of the dining room in a back corner of our building that housed the original prep area and dry storage that had become a storage room. We are now hosting Purple Parrot pop-up dinners on the first Thursday, Friday, and Saturday of every month. Maybe we’ll turn one of those dinners over to my son during a break from school and he can keep the flame alive.

 

These days it's simple things such as my son creating a menu and preparing a few dinners for our guests that keep me moving forward and ever…

 

Onward.



Shrimp Harrison

 

2 lbs.               21-25 Shrimp, peeled and deveined 

1 tsp                Kosher Salt

1 tsp                Old Bay Seasoning

1/2 tsp             Black Pepper, freshly ground

3 TBSP           Olive Oil

2 cups              Mushrooms, sliced

1 1/2 tsp         Garlic, minced

1/2 cup           White Wine

1 Tbl               White Vinegar

1/4  cup          Chicken Broth

1 cup               Caramelized Onions

3/4 cup            Unsalted Butter, cut into small cubes

2 Tbl                Parsley. Freshly chopped

 

1 Recipe Really Rich Grits

 

Season the shrimp with the salt, Old Bay Seasoning and black pepper.

 

Place the olive oil in a large, heavy duty sauté pan over high heat. Heat the oil until it just begins to smoke. Carefully place the shrimp in the smoking hot pan. Allow the shrimp to cook without moving them for 2-3 minutes. Add the mushrooms and garlic and cook for 5 minutes. Using a slotted spoon, remove the shrimp and hold them in a warm place. 

 

Add the white wine and vinegar and reduce until there is almost no liquid remaining. Add in the chicken broth and cook until only one Tablespoon remains. Add the butter cubes and stir constantly until butter has dissolved, being careful not to cook it too long (if you cook it too long at this stage, the butter will separate). 

 

Add the caramelized onions and warm shrimp back into the pan and stir so that the sauce coats the shrimp. Remove from heat and stir in parsley.

 

Place 3/4 cup of cooked grits into each serving dish, top the grits with the shrimp and serve immediately.

 

Yield: 8-10 servings

 

 

Caramelized Onions*

 

2 Tbl               Unsalted Butter

3 cups             Yellow Onion, thinly slice

1 tsp                Kosher Salt

 

Melt butter over medium-low heat in a large sauté pan. Add onions and salt to the melted butter. Cook onions for 15-20 minutes, stirring them often to prevent burning. The onions should continue cooking until a rich brown color is obtained.

 

 

 

Really Rich Grits

 

1 quart heavy whipping cream

1 cup grits

2 tsp salt

1 tsp black pepper

1 bay leaf

1/2 cup unsalted butter cut into cubes

1 cup parmesan cheese, grated

 

Preheat oven to 275 degrees

 

Stir together the cream, grits, salt pepper and bay leaf.

Place the mixture in an oven proof baking dish and cover. Bake for2 1/3-3 hours, stirring every 30 minutes. 

 

Once the grits are soft and creamy, stir in the butter cubes and parmesan cheese. Serve immediately.



 



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Trollfest '09

Trollfest '07 was such a success that Jackson Jambalaya will once again host Trollfest '09. Catch this great event which will leave NE Jackson & Fondren in flames. Othor Cain and his band, The Black Power Structure headline the night while Sonjay Poontang returns for an encore performance. Former Frank Melton bodyguard Marcus Wright makes his premier appearance at Trollfest singing "I'm a Sweet Transvestite" from "The Rocky Horror Picture Show." Kamikaze will sing his new hit, “How I sold out to da Man.” Robbie Bell again performs: “Mamas, don't let your babies grow up to be Bells” and “Any friend of Ed Peters is a friend of mine”. After the show, Ms. Bell will autograph copies of her mug shot photos. In a salute to “Dancing with the Stars”, Ms. Bell and Hinds County District Attorney Robert Smith will dance the Wango Tango.

Wrestling returns, except this time it will be a Battle Royal with Othor Cain, Ben Allen, Kim Wade, Haley Fisackerly, Alan Lange, and “Big Cat” Donna Ladd all in the ring at the same time. The Battle Royal will be in a steel cage, no time limit, no referee, and the losers must leave town. Marshand Crisler will be the honorary referee (as it gives him a title without actually having to do anything).


Meet KIM Waaaaaade at the Entergy Tent. For five pesos, Kim will sell you a chance to win a deed to a crack house on Ridgeway Street stuffed in the Howard Industries pinata. Don't worry if the pinata is beaten to shreds, as Mr. Wade has Jose, Emmanuel, and Carlos, all illegal immigrants, available as replacements for the it. Upon leaving the Entergy tent, fig leaves will be available in case Entergy literally takes everything you have as part of its Trollfest ticket price adjustment charge.

Donna Ladd of The Jackson Free Press will give several classes on learning how to write. Smearing, writing without factchecking, and reporting only one side of a story will be covered. A donation to pay their taxes will be accepted and she will be signing copies of their former federal tax liens. Ms. Ladd will give a dramatic reading of her two award-winning essays (They received The Jackson Free Press "Best Of" awards.) "Why everything is always about me" and "Why I cover murders better than anyone else in Jackson".

In the spirit of helping those who are less fortunate, Trollfest '09 adopts a cause for which a portion of the proceeds and donations will be donated: Keeping Frank Melton in his home. The “Keep Frank Melton From Being Homeless” booth will sell chances for five dollars to pin the tail on the jackass. John Reeves has graciously volunteered to be the jackass for this honorable excursion into saving Frank's ass. What's an ass between two friends after all? If Mr. Reeves is unable to um, perform, Speaker Billy McCoy has also volunteered as when the word “jackass” was mentioned he immediately ran as fast as he could to sign up.


In order to help clean up the legal profession, Adam Kilgore of the Mississippi Bar will be giving away free, round-trip plane tickets to the North Pole where they keep their bar complaint forms (which are NOT available online). If you don't want to go to the North Pole, you can enjoy Brant Brantley's (of the Mississippi Commission on Judicial Performance) free guided tours of the quicksand field over by High Street where all complaints against judges disappear. If for some reason you are unable to control yourself, never fear; Judge Houston Patton will operate his jail where no lawyers are needed or allowed as you just sit there for minutes... hours.... months...years until he decides he is tired of you sitting in his jail. Do not think Judge Patton is a bad judge however as he plans to serve free Mad Dog 20/20 to all inmates.

Trollfest '09 is a pet-friendly event as well. Feel free to bring your dog with you and do not worry if your pet gets hungry, as employees of the Jackson Zoo will be on hand to provide some of their animals as food when it gets to be feeding time for your little loved one.

Relax at the Fox News Tent. Since there are only three blonde reporters in Jackson (being blonde is a requirement for working at Fox News), Megan and Kathryn from WAPT and Wendy from WLBT will be on loan to Fox. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both and a torn-up Obama yard sign will entitle you to free drinks served by Megan, Wendy, and Kathryn. Get your tickets now. Since this is an event for trolls, no ID is required. Just bring the hate. Bring the family, Trollfest '09 is for EVERYONE!!!

This is definitely a Beaver production.


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Trollfest '07

Jackson Jambalaya is the home of Trollfest '07. Catch this great event which promises to leave NE Jackson & Fondren in flames. Sonjay Poontang and his band headline the night with a special steel cage, no time limit "loser must leave town" bout between Alan Lange and "Big Cat"Donna Ladd following afterwards. Kamikaze will perform his new song F*** Bush, he's still a _____. Did I mention there was no referee? Dr. Heddy Matthias and Lori Gregory will face off in the undercard dueling with dangling participles and other um, devices. Robbie Bell will perform Her two latest songs: My Best Friends are in the Media and Mama's, Don't Let Your Babies Grow up to be George Bell. Sid Salter of The Clarion-Ledger will host "Pin the Tail on the Trial Lawyer", sponsored by State Farm.

There will be a hugging booth where in exchange for your young son, Frank Melton will give you a loooong hug. Trollfest will have a dunking booth where Muhammed the terrorist will curse you to Allah as you try to hit a target that will drop him into a vat of pig grease. However, in the true spirit of Separate But Equal, Don Imus and someone from NE Jackson will also sit in the dunking booth for an equal amount of time. Tom Head will give a reading for two hours on why he can't figure out who the hell he is. Cliff Cargill will give lessons with his .80 caliber desert eagle, using Frank Melton photos as targets. Tackleberry will be on hand for an autograph session. KIM Waaaaaade will be passing out free titles and deeds to crackhouses formerly owned by The Wood Street Players.

If you get tired come relax at the Fox News Tent. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both will entitle you to free drinks.Get your tickets now. Since this is an event for trolls, no ID is required, just bring the hate. Bring the family, Trollfest '07 is for EVERYONE!!!

This is definitely a Beaver production.

Note: Security provided by INS
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