Wednesday, March 4, 2020

Want Healthier Milk?

It is no secret milk consumption has been on the decline for several decades.  However, two segments of the milk industry that actually show growth. "Craft" milk is gaining ground as consumers turn to various forms of milk such as organic, almond, soy, and even unpasteurized milk.   Guess who has the other segment? Coke.  Do you like drinking milk but don't want to drink the large amount of sugar usually found in milk? Check out Coke's Fairlife milk. The Wall Street Journal reported a few months ago:


 For decades, conventional dairies tried to attract customers by making milk faster and cheaper. But an unexpected competitor changed the market by favoring trends over tradition.

Move over, dairies. Coke’s got milk.

In 2014, Coca-Cola Co. partnered with Select Milk Producers Inc., a dairy wholesaler, to launch Fairlife ultrafiltered milk with 50% more protein and 50% less sugar than regular milk. The product now represents 3% of the dairy-milk market, and over the last 52 weeks, its sales are up 30%—although some retailers recently pulled it after allegations of animal abuse. (The companies say they are working to improve animal practices.)

Now, traditional dairies are trying to catch up to the interloper who reformulated their product, doubled its price and achieved soaring sales.

“In five years, Fairlife went from zero to $450 million in sales,” said Paul Ziemnisky, executive vice president of global innovation for Dairy Management Inc., a trade association based in Rosemont, Ill.

In comparison, after nearly 30 years in the business, Horizon, the largest organic-milk brand, represents 3.7% of the market, according to Information Resources Inc., a market-research firm based in Chicago. DairyPure, the largest conventional brand, excluding store labels, represents 9.7%. Its maker, Dean Foods Co. , started selling dairy products nearly 100 years ago.

In part, Fairlife has succeeded by capitalizing on the latest food trends: Fat is back. Sugar is out. Protein is in. And rather than asking consumers to squint at a nutrition-facts label to figure out how much of each it contains, Fairlife displays the information in large type on the front of its bottle. 
According to Mike Saint John, Fairlife’s chief executive officer, consumers had been asking for healthier options. “Juice and water companies were listening,” he said. “Nobody had stepped up the challenge on the milk front.”

Fairlife started with a high-protein “recovery” shake aimed at athletes and then introduced ultrafiltered milk.

“When I’ve talked to the dairy industry in the past few years, I’ve said you’re talking to yourselves too much,” said John Crawford, who analyzes the sector for Information Resources. “You know milk is high in calcium and that it’s a good source of protein and a good source of nutrition, but you’re not telling consumers that. If you’re not communicating it, someone else is going to.”

Fairlife’s rapid growth is unheard of in the milk category, Mr. Crawford said, and what it’s been able to do, others would like to replicate.

Borden, Darigold, HP Hood, Prairie Farms and Shamrock Farms have all rolled out high-protein milks. And this year, the organic brands Horizon, Stonyfield and Organic Valley introduced high-protein versions of their products.
To boost protein content, the companies either add protein to their regular milk, or they use “ultrafiltration” to remove lactose, the sugar found in milk, while retaining and concentrating the protein that’s already present.

 While regular milk has 8 grams of protein and 12 grams of sugar per 8-ounce serving, ultrafiltered Fairlife and Organic Valley Ultra each have 13 grams of protein and 6 grams of sugar....

 Many people assume the rising popularity of plant-based milks made from soy, almonds or oats explains the decline. But in the last four years, when milk sales fell by 330 million gallons, plant-based milk sales increased by only 60 million gallons.... Rest of article.
The milk taste pretty good although it is a little pricey.  It is cheapest at Walmart ($3.18) and Target ($3.39).   Fairlife makes a more expensive version that has Omega-3's as well. The chocolate milk is pretty tasty even with much less sugar.  One benefit of the ultra-filtration process is extended shelf life. The milk stays good for several months.  Yes, you read that correctly, months.  A bottle purchased Monday states the expiration date is in May. 

How ironic it is that Coke is leading the way in producing healthier milk. 

15 comments:

Anonymous said...

Sugars in milk dont worry me. It is the enormous amount of puss. It is disgusting.

Anonymous said...

WOW, Kingfish. Learned something from this Blog every day.
Puss in milk. Never knew this & I'm a big milk drinker.
Well, Now, I'm switching to almond milk or oat milk.

Anonymous said...

I've purchased some of this milk, as well as the Kroger brand. I enjoy it. It is a little pricey, but worth it if you care about the nutritional content and don't drink too much milk.

Anonymous said...

That's a good idea. In America, innocent animals bred and used to death. The lifespan of an industrial milk cow is 4 short years.

She is artificially inseminated over and over. She has every calf she gives birth too taken from her. She is fed hormones to increase her milk production and enlarge her udders. And she spends hours each day connected to painful suction devices that eventually lead to her mastitis, or infections of her udders.

The industrial dairy will keep her on antibiotics to stop the infection until she quits producing enough milk to justify feeding and drugging her. She is then unceremonially slaughtered for cheap fast food hamburgers and her bones are ground up and fed back to the herd.

The diet related health problems suffered by humans are well deserved revenge for how animals are treated and slaughtered on industrial farms.

Anonymous said...

I like plain old 2% White Milk.

Anon-E-Mouse said...

2:10- fresh back from hollering at Joe Biden.

Dairy cows make yummy burgers too.

Anonymous said...

The only humane milk humans should drink is their mother's. And when she stops providing it you should stop drinking milk.

Anonymous said...

At least the goat milk bill died in committee.

Dr. Feel Good said...

@ 2:10..

You know nothing about animal agriculture. Just another fool parroting PETA lies.

Anonymous said...

Good God, @3:52. You must have been deprived of your mother's milk and been given formula.

coffee and cornbread said...

there is no such thing as almond milk, soy milk, oat milk, etc.

just sounds better to call it that. would any of you pour soy juice over your organic free-range steel cut oak flakes?

Anonymous said...

4:49 if they are steel cut, then they are not flakes. If you want flakes, then you must roll them. Learn your oats before you post!

Anonymous said...

Cow's milk is boring. I want truly exotic milk like dolphin milk and kangaroo milk.

Anonymous said...

@1:46
Kroger has a store brand compares to fairlife?

Moo Cow said...

After reading Kingfish post I contacted FAIRLIFE & below is their response.
GOT MILK!

Puss = somatic cells

Thanks so much for reaching out; we REALLY appreciate your taking the time to get in touch with us.
Thanks for your question. You might be referencing somatic cells that are naturally occurring in milk as well as meat products. Unhealthy cows do have higher somatic cell counts. Our cows have a much lower level of somatic cells in their milk because we take measures to ensure that they are as healthy and stress free as possible. Filtration doesn’t impact somatic cell counts, but animal treatment does, and we consider ourselves at the top of the industry on this measure.
If you have any other questions or comments, please do not hesitate to give us a shout!
All the best,
Irie
Consumer Interaction Center
fairlife® ultra-filtered milk



Recent Comments

Search Jackson Jambalaya

Subscribe to JJ's Youtube channel

Archives

Trollfest '09

Trollfest '07 was such a success that Jackson Jambalaya will once again host Trollfest '09. Catch this great event which will leave NE Jackson & Fondren in flames. Othor Cain and his band, The Black Power Structure headline the night while Sonjay Poontang returns for an encore performance. Former Frank Melton bodyguard Marcus Wright makes his premier appearance at Trollfest singing "I'm a Sweet Transvestite" from "The Rocky Horror Picture Show." Kamikaze will sing his new hit, “How I sold out to da Man.” Robbie Bell again performs: “Mamas, don't let your babies grow up to be Bells” and “Any friend of Ed Peters is a friend of mine”. After the show, Ms. Bell will autograph copies of her mug shot photos. In a salute to “Dancing with the Stars”, Ms. Bell and Hinds County District Attorney Robert Smith will dance the Wango Tango.

Wrestling returns, except this time it will be a Battle Royal with Othor Cain, Ben Allen, Kim Wade, Haley Fisackerly, Alan Lange, and “Big Cat” Donna Ladd all in the ring at the same time. The Battle Royal will be in a steel cage, no time limit, no referee, and the losers must leave town. Marshand Crisler will be the honorary referee (as it gives him a title without actually having to do anything).


Meet KIM Waaaaaade at the Entergy Tent. For five pesos, Kim will sell you a chance to win a deed to a crack house on Ridgeway Street stuffed in the Howard Industries pinata. Don't worry if the pinata is beaten to shreds, as Mr. Wade has Jose, Emmanuel, and Carlos, all illegal immigrants, available as replacements for the it. Upon leaving the Entergy tent, fig leaves will be available in case Entergy literally takes everything you have as part of its Trollfest ticket price adjustment charge.

Donna Ladd of The Jackson Free Press will give several classes on learning how to write. Smearing, writing without factchecking, and reporting only one side of a story will be covered. A donation to pay their taxes will be accepted and she will be signing copies of their former federal tax liens. Ms. Ladd will give a dramatic reading of her two award-winning essays (They received The Jackson Free Press "Best Of" awards.) "Why everything is always about me" and "Why I cover murders better than anyone else in Jackson".

In the spirit of helping those who are less fortunate, Trollfest '09 adopts a cause for which a portion of the proceeds and donations will be donated: Keeping Frank Melton in his home. The “Keep Frank Melton From Being Homeless” booth will sell chances for five dollars to pin the tail on the jackass. John Reeves has graciously volunteered to be the jackass for this honorable excursion into saving Frank's ass. What's an ass between two friends after all? If Mr. Reeves is unable to um, perform, Speaker Billy McCoy has also volunteered as when the word “jackass” was mentioned he immediately ran as fast as he could to sign up.


In order to help clean up the legal profession, Adam Kilgore of the Mississippi Bar will be giving away free, round-trip plane tickets to the North Pole where they keep their bar complaint forms (which are NOT available online). If you don't want to go to the North Pole, you can enjoy Brant Brantley's (of the Mississippi Commission on Judicial Performance) free guided tours of the quicksand field over by High Street where all complaints against judges disappear. If for some reason you are unable to control yourself, never fear; Judge Houston Patton will operate his jail where no lawyers are needed or allowed as you just sit there for minutes... hours.... months...years until he decides he is tired of you sitting in his jail. Do not think Judge Patton is a bad judge however as he plans to serve free Mad Dog 20/20 to all inmates.

Trollfest '09 is a pet-friendly event as well. Feel free to bring your dog with you and do not worry if your pet gets hungry, as employees of the Jackson Zoo will be on hand to provide some of their animals as food when it gets to be feeding time for your little loved one.

Relax at the Fox News Tent. Since there are only three blonde reporters in Jackson (being blonde is a requirement for working at Fox News), Megan and Kathryn from WAPT and Wendy from WLBT will be on loan to Fox. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both and a torn-up Obama yard sign will entitle you to free drinks served by Megan, Wendy, and Kathryn. Get your tickets now. Since this is an event for trolls, no ID is required. Just bring the hate. Bring the family, Trollfest '09 is for EVERYONE!!!

This is definitely a Beaver production.


Note: Security provided by INS.

Trollfest '07

Jackson Jambalaya is the home of Trollfest '07. Catch this great event which promises to leave NE Jackson & Fondren in flames. Sonjay Poontang and his band headline the night with a special steel cage, no time limit "loser must leave town" bout between Alan Lange and "Big Cat"Donna Ladd following afterwards. Kamikaze will perform his new song F*** Bush, he's still a _____. Did I mention there was no referee? Dr. Heddy Matthias and Lori Gregory will face off in the undercard dueling with dangling participles and other um, devices. Robbie Bell will perform Her two latest songs: My Best Friends are in the Media and Mama's, Don't Let Your Babies Grow up to be George Bell. Sid Salter of The Clarion-Ledger will host "Pin the Tail on the Trial Lawyer", sponsored by State Farm.

There will be a hugging booth where in exchange for your young son, Frank Melton will give you a loooong hug. Trollfest will have a dunking booth where Muhammed the terrorist will curse you to Allah as you try to hit a target that will drop him into a vat of pig grease. However, in the true spirit of Separate But Equal, Don Imus and someone from NE Jackson will also sit in the dunking booth for an equal amount of time. Tom Head will give a reading for two hours on why he can't figure out who the hell he is. Cliff Cargill will give lessons with his .80 caliber desert eagle, using Frank Melton photos as targets. Tackleberry will be on hand for an autograph session. KIM Waaaaaade will be passing out free titles and deeds to crackhouses formerly owned by The Wood Street Players.

If you get tired come relax at the Fox News Tent. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both will entitle you to free drinks.Get your tickets now. Since this is an event for trolls, no ID is required, just bring the hate. Bring the family, Trollfest '07 is for EVERYONE!!!

This is definitely a Beaver production.

Note: Security provided by INS
.