Wednesday, October 8, 2025

Robert St. John: In the Blood

When I was a kid, the number sixty-five always carried one meaning— retirement. That was the finish line. My maternal grandfather retired at sixty-five after a long career at AT&T, and everyone treated it like the natural order of things. You worked hard, did your time, then traded in the briefcase for a gold watch and a fishing pole.


I turned sixty-four last week, and retiring is the farthest thing from my mind. Seriously. There’s too much still percolating—ideas, plans, half-scribbled notes that I hope will turn into something tangible one day. Truth is, I wouldn’t know what to do with myself if I stopped creating. Work has never been a burden. It’s a blessing. It’s the thing that keeps me curious, grateful, and grounded. I love what I do. All that I do.

Maybe it’s because entrepreneurship runs through my veins and is deeply embedded in my DNA. My great-grandfather St. John owned the general store in the small town of Brooksville, Mississippi, back in the late 1800s and early 1900s. Folks said it was the Walmart of its day—a one-stop shop for flour, sugar, overalls, tools, winter coats, and gossip. It wasn’t just where people shopped; it was where they gathered. Every handshake, every conversation, every bit of news passed across that worn wooden counter.

That same spirit carried on through his oldest son—my grandfather—who took it and ran with it. After playing baseball at Mississippi College, he came to Hattiesburg in 1907 and started working for his cousins at a drugstore. Just errands and sweeping floors at first. But he paid attention to the business aspect of the store. Before long, he was at the Hattiesburg American, our local newspaper, working his way up to business manager, and eventually buying in as a partner. From 1918 until the early 1960s, he helped steer that paper through wars, booms, and busts. He kept the presses running, the bills paid, and Hattiesburg connected to the world.

My father followed the same current. He earned a business degree from Vanderbilt, came home, and stepped into the paper, taking over as the business manager until my grandfather passed away. He had the same spark, the same quiet dream of running something of his own one day. But his time was short. He died at thirty-six. I was six years old. That kind of loss leaves more than sadness—it leaves a charge. A sense that there’s always work waiting to be done.

My brother caught that same spark early. The day he graduated from college, he went straight into business for himself. Since then, he’s owned, operated, sold, and started more ventures than I can count. He’s almost sixty-eight now and still at it—still dreaming, still building, still chasing new ideas. That drive clearly runs deep in our family, and I’m grateful for it.

So, when I was nineteen, the only thing that made sense was opening a restaurant. Not for fame or money—just to build a place where people felt welcome. I didn’t know the word entrepreneur then; I just wanted to be a businessman and turn an idea on a cocktail napkin into something real. Over the years, I’ve opened several—each different, but all with the same heartbeat. Every one starts with a rough idea, some willingness, and a lot of faith in the people around me. Then the lights come on, the kitchen hums, and the first guests walk in. That moment never gets old.

But the funny thing is, my travel business didn’t start that way at all. It wasn’t planned. Strangers asked if I’d take them to Italy, to show them the places and people I’d discovered. I said yes, figuring it’d be a one-off adventure. Then another group asked. And another. Before long, it grew into something real.

Now, as I sit in Milan with twenty-five Americans, I realize just how far that accidental idea has come. By mid-November, I’ll have hosted over 1,400 people on more than sixty tours across Europe. I still don’t think of it as a business. It’s just something I love to do. I spend over three months a year here—walking cobblestone streets, eating long lunches, introducing people to chefs, waiters, and winemakers who’ve become dear friends.

There’s joy in watching someone taste real Pecorino on a sheep farm for the first time or seeing their eyes widen over a sip of espresso in a tucked-away Roman café. Two ladies in this group are on their eighth trip, and they’ve already signed up for Ireland in a few weeks—their ninth. That kind of loyalty can’t be bought. It’s built on shared moments and a sense of belonging.

No matter the setting—restaurant, bakery, or tour bus—the part that keeps me going is creation. Building things from scratch. It’s not about ownership; it’s about life. Taking an idea that doesn’t exist at sunrise and seeing it take shape by sunset. That process—hands-on, unpredictable, satisfying—is what lights me up.

And the truth is, I’m not slowing down anytime soon. With seven new restaurant openings planned over the next five years, there’s plenty to keep me busy. I’m also restarting the food products division I mothballed a while back— bringing back sauces, mixes, and seasonings that blend Southern roots with what I’ve learned abroad. There are a few more projects percolating too. Some will take flight. Some won’t. That’s part of the fun.

People sometimes ask when I’ll slow down, or if I ever think about retiring. I smile and tell them I’ve never been good at sitting still. For me, work isn’t a countdown to freedom—it’s part of living. The creative process, whether it’s drafting a menu, walking guests through a Tuscan vineyard, or jotting down notes for a new project, keeps me sharp and thankful.

Looking back, it all connects—the general store, the newspaper, the restaurants, the tours. My great-grandfather’s handshake behind the counter. My grandfather’s press deadlines. My father’s business degree he never got to fully use. My brother’s ventures. My own restaurants and stories. And now, my son—he’s got that same gleam in his eye. He’ll be home one day to work with us, and I can already see him thinking ten steps ahead. That feels right, and I’m grateful to see it continue.

Entrepreneurship wasn’t something I learned in school. I’ve lived it one decision, one mistake, one small victory at a time. It’s staying late after the last customer leaves, looking around a quiet dining room, and feeling thankful that people chose to spend their time with you. It’s waking early in a Tuscan villa, pastry in hand, sun rising over the hills, thinking about what’s next—and smiling that you still get to do it.

Sixty-five might still be the traditional retirement age. But the way I see it, the number doesn’t set the pace—the purpose does. As long as there are people to feed, places to explore, and ideas to bring to life, I’ll keep showing up.

Because the love of creating isn’t something you age out of. It’s not a phase, and it’s certainly not a job title. It’s a calling. A way of seeing the world that keeps you wanting to shape it. One grandfather traded his briefcase for a gold watch and a fishing pole at sixty-five, but I’ll take the next idea over the next nap any day.

That number—sixty-five—still marks a finish line for some folks, and I’m happy for them. They’ve earned it. For me, it’s just another mile marker on a road I’m grateful to still be traveling, thankful each day for the chance to keep building something new.

Onward.


Smoked Salmon and Scrambled Eggs

Serves 6

Preheat oven to 375° F

1 loaf French bread

5-6 tablespoons extra virgin olive oil, 2

11/2 teaspoons kosher salt

12 large eggs

1/3 cup half and half

11/2 teaspoons kosher salt

1/4 teaspoon cayenne pepper

2 tablespoons unsalted butter

6 ounces smoked salmon, torn into strips

1/2 cup red onion, small dice

1/4 cup fresh dill, chopped

1/2 teaspoon fresh ground black pepper

1/2 cup crème fraiche, recipe follows, needs to be made 24 hours in advance.

On a bias, slice half-inch thick slices of bread. Place the bread in a single layer on a baking sheet lined with parchment paper. Brush the bread with olive oil. Sprinkle the bread with one and a half teaspoons of salt. Bake for 10 minutes.

While the bread is toasting, whisk the eggs until light and fluffy. Add the half and half, remaining salt, and cayenne pepper and mix well. In a large non-stick skillet, melt the butter over low-medium heat. Pour the prepared eggs into the hot skillet. Using a rubber spatula, stir the eggs often to prevent browning. When the eggs are still a bit runny, but almost done, stir in the smoked salmon and cook just until the eggs have set. Spoon the eggs onto a serving platter, or onto individual plates. Sprinkle with the red onions, dill, pepper and a dallop of crème fraiche. Serve with the toasted French bread.

Crème Fraiche

Yield: 2 cups

2 cup Heavy Whipping Cream

2 TBSP Fresh Lemon Juice

Combine ingredients and place in an airtight glass jar. Let mixture sit at room temperature (72-75 degrees) for 12 to 14 hours. Refrigerate afterwards and stir well before using.




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Trollfest '09

Trollfest '07 was such a success that Jackson Jambalaya will once again host Trollfest '09. Catch this great event which will leave NE Jackson & Fondren in flames. Othor Cain and his band, The Black Power Structure headline the night while Sonjay Poontang returns for an encore performance. Former Frank Melton bodyguard Marcus Wright makes his premier appearance at Trollfest singing "I'm a Sweet Transvestite" from "The Rocky Horror Picture Show." Kamikaze will sing his new hit, “How I sold out to da Man.” Robbie Bell again performs: “Mamas, don't let your babies grow up to be Bells” and “Any friend of Ed Peters is a friend of mine”. After the show, Ms. Bell will autograph copies of her mug shot photos. In a salute to “Dancing with the Stars”, Ms. Bell and Hinds County District Attorney Robert Smith will dance the Wango Tango.

Wrestling returns, except this time it will be a Battle Royal with Othor Cain, Ben Allen, Kim Wade, Haley Fisackerly, Alan Lange, and “Big Cat” Donna Ladd all in the ring at the same time. The Battle Royal will be in a steel cage, no time limit, no referee, and the losers must leave town. Marshand Crisler will be the honorary referee (as it gives him a title without actually having to do anything).


Meet KIM Waaaaaade at the Entergy Tent. For five pesos, Kim will sell you a chance to win a deed to a crack house on Ridgeway Street stuffed in the Howard Industries pinata. Don't worry if the pinata is beaten to shreds, as Mr. Wade has Jose, Emmanuel, and Carlos, all illegal immigrants, available as replacements for the it. Upon leaving the Entergy tent, fig leaves will be available in case Entergy literally takes everything you have as part of its Trollfest ticket price adjustment charge.

Donna Ladd of The Jackson Free Press will give several classes on learning how to write. Smearing, writing without factchecking, and reporting only one side of a story will be covered. A donation to pay their taxes will be accepted and she will be signing copies of their former federal tax liens. Ms. Ladd will give a dramatic reading of her two award-winning essays (They received The Jackson Free Press "Best Of" awards.) "Why everything is always about me" and "Why I cover murders better than anyone else in Jackson".

In the spirit of helping those who are less fortunate, Trollfest '09 adopts a cause for which a portion of the proceeds and donations will be donated: Keeping Frank Melton in his home. The “Keep Frank Melton From Being Homeless” booth will sell chances for five dollars to pin the tail on the jackass. John Reeves has graciously volunteered to be the jackass for this honorable excursion into saving Frank's ass. What's an ass between two friends after all? If Mr. Reeves is unable to um, perform, Speaker Billy McCoy has also volunteered as when the word “jackass” was mentioned he immediately ran as fast as he could to sign up.


In order to help clean up the legal profession, Adam Kilgore of the Mississippi Bar will be giving away free, round-trip plane tickets to the North Pole where they keep their bar complaint forms (which are NOT available online). If you don't want to go to the North Pole, you can enjoy Brant Brantley's (of the Mississippi Commission on Judicial Performance) free guided tours of the quicksand field over by High Street where all complaints against judges disappear. If for some reason you are unable to control yourself, never fear; Judge Houston Patton will operate his jail where no lawyers are needed or allowed as you just sit there for minutes... hours.... months...years until he decides he is tired of you sitting in his jail. Do not think Judge Patton is a bad judge however as he plans to serve free Mad Dog 20/20 to all inmates.

Trollfest '09 is a pet-friendly event as well. Feel free to bring your dog with you and do not worry if your pet gets hungry, as employees of the Jackson Zoo will be on hand to provide some of their animals as food when it gets to be feeding time for your little loved one.

Relax at the Fox News Tent. Since there are only three blonde reporters in Jackson (being blonde is a requirement for working at Fox News), Megan and Kathryn from WAPT and Wendy from WLBT will be on loan to Fox. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both and a torn-up Obama yard sign will entitle you to free drinks served by Megan, Wendy, and Kathryn. Get your tickets now. Since this is an event for trolls, no ID is required. Just bring the hate. Bring the family, Trollfest '09 is for EVERYONE!!!

This is definitely a Beaver production.


Note: Security provided by INS.

Trollfest '07

Jackson Jambalaya is the home of Trollfest '07. Catch this great event which promises to leave NE Jackson & Fondren in flames. Sonjay Poontang and his band headline the night with a special steel cage, no time limit "loser must leave town" bout between Alan Lange and "Big Cat"Donna Ladd following afterwards. Kamikaze will perform his new song F*** Bush, he's still a _____. Did I mention there was no referee? Dr. Heddy Matthias and Lori Gregory will face off in the undercard dueling with dangling participles and other um, devices. Robbie Bell will perform Her two latest songs: My Best Friends are in the Media and Mama's, Don't Let Your Babies Grow up to be George Bell. Sid Salter of The Clarion-Ledger will host "Pin the Tail on the Trial Lawyer", sponsored by State Farm.

There will be a hugging booth where in exchange for your young son, Frank Melton will give you a loooong hug. Trollfest will have a dunking booth where Muhammed the terrorist will curse you to Allah as you try to hit a target that will drop him into a vat of pig grease. However, in the true spirit of Separate But Equal, Don Imus and someone from NE Jackson will also sit in the dunking booth for an equal amount of time. Tom Head will give a reading for two hours on why he can't figure out who the hell he is. Cliff Cargill will give lessons with his .80 caliber desert eagle, using Frank Melton photos as targets. Tackleberry will be on hand for an autograph session. KIM Waaaaaade will be passing out free titles and deeds to crackhouses formerly owned by The Wood Street Players.

If you get tired come relax at the Fox News Tent. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both will entitle you to free drinks.Get your tickets now. Since this is an event for trolls, no ID is required, just bring the hate. Bring the family, Trollfest '07 is for EVERYONE!!!

This is definitely a Beaver production.

Note: Security provided by INS
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