Friday, February 19, 2016

Airport report: We love going to DC

Cue up a Pace Picante Sauce commercial.  Jackson airline passengers love traveling to Washington, DC and New York City.  An analysis of the market and passengers for the Jackson Medgar Wiley Evers International Airport  was presented yesterday to the JMAA Board of Commissioners. The report also stated fares were up and traffic was down since 2009.  Some highlights of the analysis are:

 *Airport has an average of 27 daily departures to 6 non-stop destinations.

*51% of the catchment area passengers live or work in Jackson, Brandon, Madison.

*The Jackson market area "generates 1.1 million passengers".  That amount includes 103,100 people who use other airports.

*The top destination for JAN passengers is the Northeast.  20% of JAN passengers travel to the Northeast.  The top two destination cities are Washington, DC and New York City. Yes, the label does say New York City.


*The load factor is "in line" with the industry average.  The load factor is the percentage of the seats of a flight that has passengers.  Think of it as an occupancy rate.  The route with the highest load factor is Jackson to Charlotte at 86% (p.8).  Atlanta is second at 83%.

*JAN captures 91% of the passengers in its catchment area.  Airport catchment area was the geographical area of a 90 minute drive from JAN. Population is 951,200 people.

*Jackson's passenger's have decreased by 14% since 2009 while the average fares have increased 46%.  This is almost entirely due to Southwest Airlines leaving the Jackson market.  Southwest had nine daily departures out of JAN. However, Southwest began cutting the number of flights in 2009.  (p.5)

*Most of the "leakage" takes place with passengers using the airports in New Orleans and Memphis. 

Coming up Monday: Interview with JMAA CEO Carl Newman. 

Note: The reported was printed in landscape mode.  It is posted below.  It is probably easier to download report (see bottom of the frame for button) and then open in adobe and rotate.  Sorry.


Anonymous said...

No one can convince me that Southwest would not have left were it not for the politics (kickbacks?) involved from an incompetent board of directors. I never got on a Southwest flight that wasn't 95% full. From a business perspective, why would they leave?

Anonymous said...

Excellent information. Great post.

Anonymous said...

11:40. Southwest has only so many planes and they feel their business is better served being in Atlanta and Memphis rather than Jackson.

It would seem like we could get a JetBlue flight to New York...

Messick said...

Which NYC area airport?

JFK? LaGuardia? Newark?

There are big differences between the three.

Anonymous said...

11:40, stop with the nonsense. From the MBJ 2013:

In detailing the thinking behind the shutdown of Jackson service, Southwest spokesman Brad Hawkins said years of charting passenger counts at Jackson-Evers led to a conclusion the service was no longer financially worthwhile. “We saw waning demand for Southwest service in the local market,” he said, emphasizing the flight passenger numbers were significantly below Southwest’s expectations for a sustained period
“It really just comes down to the numbers. We can’t continue to operate in such a challenging environment,” Hawkins said.
“We are definitely focused on the larger cities. It’s where the profitability sustains our ability to serve more markets.”

Load factors at Jackson were 70%. A far cry from 95% full.

Anonymous said...

In addition, SWA picked up slots at DCA and LGA from the American antitrust settlement just after that. JAN is just not in their business plan anymore. They service MSY, along with JetBlue. Key West and JAN were just pissants in the whole thing. A route to MCO is worth gold. Why would they have us on that route considering our numbers? They have adjusted to the Wright Amendment expiration for DFW. All airlines are looking at changing the domestic mileage limit out of LGA. JFK is full up with internationals. No way anybody cut rate is coming to podunk JAN. Look at MEM.

"Imagine erasing the two largest airports in Texas -- more than 11,000 flights a week.

That’s one way to think about the biggest change for travelers over the past four years. Airlines flew 11,475 fewer domestic flights the third week of July this year compared with the same week in 2011, according to a comparison of schedules. That’s about 7% of all flights, and roughly as many as fly each week from the big Dallas and Houston hubs."

Anonymous said...

Good information. The final slide contains a bulletpoint stating "identified potential new markets".... Is a slide missing or where might those potential new markets be? New York seems likely given its status among top destinations. Ideas?

Anonymous said...

11:40 - bet you got on two flights. No? Maybe three. SW was flying a couple of flights a day, every day, out of here. The load factor on the flights - all flights - averaged less than 75% their last year. Not a profitable airport for them. Your weekend flight might have been full - or it might have been three years before they left.

These statistics are monitored by folks that have a lot more at stake that you - or the other Rankin County idiots that still believe that putting Feell in charge will bring SW and dozens of other cheap flights back to JAN.

Ain't gonna happen. And about those kickbacks? Just who do you think 'kicks back' to an airport board that would come from an airline? Do you have ANY idea about what you are trying to comment? Obviously not.

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Trollfest '09

Trollfest '07 was such a success that Jackson Jambalaya will once again host Trollfest '09. Catch this great event which will leave NE Jackson & Fondren in flames. Othor Cain and his band, The Black Power Structure headline the night while Sonjay Poontang returns for an encore performance. Former Frank Melton bodyguard Marcus Wright makes his premier appearance at Trollfest singing "I'm a Sweet Transvestite" from "The Rocky Horror Picture Show." Kamikaze will sing his new hit, “How I sold out to da Man.” Robbie Bell again performs: “Mamas, don't let your babies grow up to be Bells” and “Any friend of Ed Peters is a friend of mine”. After the show, Ms. Bell will autograph copies of her mug shot photos. In a salute to “Dancing with the Stars”, Ms. Bell and Hinds County District Attorney Robert Smith will dance the Wango Tango.

Wrestling returns, except this time it will be a Battle Royal with Othor Cain, Ben Allen, Kim Wade, Haley Fisackerly, Alan Lange, and “Big Cat” Donna Ladd all in the ring at the same time. The Battle Royal will be in a steel cage, no time limit, no referee, and the losers must leave town. Marshand Crisler will be the honorary referee (as it gives him a title without actually having to do anything).

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In the spirit of helping those who are less fortunate, Trollfest '09 adopts a cause for which a portion of the proceeds and donations will be donated: Keeping Frank Melton in his home. The “Keep Frank Melton From Being Homeless” booth will sell chances for five dollars to pin the tail on the jackass. John Reeves has graciously volunteered to be the jackass for this honorable excursion into saving Frank's ass. What's an ass between two friends after all? If Mr. Reeves is unable to um, perform, Speaker Billy McCoy has also volunteered as when the word “jackass” was mentioned he immediately ran as fast as he could to sign up.

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This is definitely a Beaver production.

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Trollfest '07

Jackson Jambalaya is the home of Trollfest '07. Catch this great event which promises to leave NE Jackson & Fondren in flames. Sonjay Poontang and his band headline the night with a special steel cage, no time limit "loser must leave town" bout between Alan Lange and "Big Cat"Donna Ladd following afterwards. Kamikaze will perform his new song F*** Bush, he's still a _____. Did I mention there was no referee? Dr. Heddy Matthias and Lori Gregory will face off in the undercard dueling with dangling participles and other um, devices. Robbie Bell will perform Her two latest songs: My Best Friends are in the Media and Mama's, Don't Let Your Babies Grow up to be George Bell. Sid Salter of The Clarion-Ledger will host "Pin the Tail on the Trial Lawyer", sponsored by State Farm.

There will be a hugging booth where in exchange for your young son, Frank Melton will give you a loooong hug. Trollfest will have a dunking booth where Muhammed the terrorist will curse you to Allah as you try to hit a target that will drop him into a vat of pig grease. However, in the true spirit of Separate But Equal, Don Imus and someone from NE Jackson will also sit in the dunking booth for an equal amount of time. Tom Head will give a reading for two hours on why he can't figure out who the hell he is. Cliff Cargill will give lessons with his .80 caliber desert eagle, using Frank Melton photos as targets. Tackleberry will be on hand for an autograph session. KIM Waaaaaade will be passing out free titles and deeds to crackhouses formerly owned by The Wood Street Players.

If you get tired come relax at the Fox News Tent. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both will entitle you to free drinks.Get your tickets now. Since this is an event for trolls, no ID is required, just bring the hate. Bring the family, Trollfest '07 is for EVERYONE!!!

This is definitely a Beaver production.

Note: Security provided by INS