Jackson Jambalaya

A brand 10 years in the making. Yeah. Blow that up.

Direct mail 20,000 copies? I doubt that. They're not going to spend that kind of money. Especially when racks are free. Something's fishy.

"VIP" as a label was both snobby and gauche. They're not losing anything by ditching such a generic label. Not that I'm their target market (besides the income level).

possibly color me stupid, but how do they know where to mail them? do they have our income tax returns?

If you've ever registered an expensive car, bought a moderately priced house in a decent neighborhood, have given to a charity (they share their lists), purchased an expensive tv in the same year you sent your kids to a private school --- they all share data and buy data.

There's a shopping profile for nearly every household. Trust me, they have a good idea how much you make.

5:32 There are some income data for zip codes. That's probably what they will use as a proxy.

5:11pm - If you were vain enough to throw in that last remark, you probably are their target audience after all.

They did in fact spend that kind of money and will be glad to show the postal report and bill to ANYONE who asks. They showed it to me.

The list is based on aggregated data that is available on any household in America. You're naive if you think the largest media company in the world does not have access to your data.

I applaud them for this move at giving us a better magazine.

Got one today! I actually like it! Pretty cool. Mine came in plastic in my mailbox. I thought my husband must have subscribed.

There are WAY more than 20,000 households in the tri-county area that have this target income. Will the same 20,000 folks get the magazine or will the mailing move around? How does that work?

My wife and I are squarely in their target demographic, but we always found VIP Jackson (and most of those pictured in it) to be pretentious and rather delusional with respect to self-worth.

As for the personal information that is available about you, it looks like most of y'all should check out www.aboutthedata.com to get a reality check.

I'm in the radio biz an unfortunately there is only about 21K households in the tri-county over 100K unfortunately. Wish there was more. The good need is that it was only about 17k households a few years ago.

Anything would be a step up if you ask me

Came today. Nice cover but no time to open. Maybe tomorrow.

Betya the 20,000 they are sending is the number of paid subscriptions the Clarion Ledger has in the three counties!

Is it still mostly climbers and wannabes staring at cameras during random social events? Because I think I can safely skip that, even with the title change.

After all the goodwill KF has extended to him why did the Prophet call JJ sensationalist this morning on WJNT-AM?

7:58 P.M.
You may be in the radio business, but, you most certainly aren't in the grammar biz. Lord, son, learn how to speak. JPS grad, no doubt.

Public Schools Baby! Not everyone is pretentious and rude. get a life. Do you feel better about yourself after you insult people?

Always entertaining to watch the back-and-forth in threads where you have a sanctimonious clown insulting another clown and then asking if the target of their insult feels better about themselves when THEY insult someone. Perhaps 10:07 could answer his/her own question. Well, do you?

11:17 doesn't THAT make you HAPPY!!!!

No doubt that VIP needed to change but it's because they killed it - not because it was broken. Publisher Leslie Hurst and Brian Tolley broke it, and surprise surprise, they're both gone. Tolley, the Clarion-Ledger managing editor and Hurst protégé,convinced Hurst that he could reduce costs significantly by blowing up the fully dedicated VIP staff and taking everything "in-house" - as in have his editorial staff run it. It backfired so immediately that they lost 70 percent of their revenues by the very next month. And it never recovered. The revenues continued to drip drip drip until it had finally bled to death. They had to change it. I wish them luck. There's a lot riding on it.

Will we no longer get to see Alan Lange and his wife posing, brandy snifters in hand? Or is that another free rag in the racks in Fondren? Will this force Jos A. Bank out of business? Will neckties be discontinued at The Rogue? Will the 'tennis skirt crowd' enter treatment centers due to the depression? What's it all about, Alfie?

Didnt one have to pay to have VIP to come to their event and publish it in the magazine? Yeah...real classy...VIP status

"Is it still mostly climbers and wannabes staring at cameras during random social events?"

I remember some glossy magazine that printed nothing but photos of donors at various galas and fund-raisers. Is this that mag? If I have to ask the question they obviously didn't do a good job of "branding" :-)

6:03, I tend to inconspicuous consumption, a/k/a "drinking at home. Not the Being-Seen crowd.

3:18; You obviously don't 'tend' to proofread.

Magnolia Magazine is going to be great for Jackson... I've looked through it and there is way more content. There are also 8 chapters--palate, culture, diversions, habitat, trends, fashion, in tune, and drinks.
Jason Taylor, the new publisher of The Clarion Ledger, is the best thing that has ever happened to the paper/magnolia.
So before you jump to conclusion on if you like the magazine or not actually read through it, because it's actually pretty amazing. I love how it came in the plastic wrapping and addressed specifically to me. I don't know any other free magazines that do that. Great job clarion ledger & magnolia

said the dutiful Clarion-Ledger disciple. Kool-Aid Much?

7:12 Hi Jason!

Where will I find pictures of vapid women with forces smiles and Vaseline on their teeth waiting for there husbands to die?

9:34. That would be VasOline on their TEATS, and THEIR, not THERE. Damned JPS.

Vaseline on their TEETH so they can smile easier, "there" because iPhone sucks.....fancy private school, no JPS

It will be interesting to watch Magnolia. The first magazine is really good - an improvement over VIP. I actually passed my copy on to my husband and he was impressed as well. Keep it up Magnolia - don't let us down!

Why all the negativity? The Clarion-Ledger is giving us a new magazine (and at a cost)...haters are going to hate...let's not tear down something that might be an asset to our community. Just saying...

I recently met Jason Taylor. I'm impressed. I hope he stays in Jackson and does what he says he'll do for the Clarion Ledger - that will impact our city. From the look of Magnolia it appears he's got a good idea of what the readers want. He's very young too - I was surprised. Cheers!

What will LEE and LISA PARIS DO? NO more white linen tell me how great you are partys!

Sock puppets Bonnie, Dudley and Inky all show up in a 6 minute window to carry water.

WOW - love the improved VIP now Magnolia. Seems there are some jealous former magazine folks hating on Magnolia...and you know who you are! Go Magnolia! I'm liking it so far.

I don't know Bonnie, but Inky and I do work in the same office - we do. Just got tired of the hateful comments. We've seen the magazine and we like it. As I said - haters are going to hate.

Again, the CL was single handedly destroyed by Hurst. Her disassembly of VIP was poorly handled and again sowed the seeds of the inevitable demise.

Those left there continue to shake in their shoes - they were the ones who hid well enough to survive. Or, kissed enough booty to be able to stick around.

Was Hurst the one sent by Gannett reportedly to shut down the CL? That's what I heard from a Gannett employee in another state sometime after Ronnie Agnew finished his destructive work on the paper and moved on.

Was hoping to have made the mailing list. I meet supposed income criteria. Go figure.