Wednesday, October 2, 2024

Robert St. John: A Silver Anniversary of Sorts

There’s something comforting about a Saturday night in a Mississippi catfish house. The smell of catfish frying, and the familiar buzz of friendly voices make one feel as if you’re exactly where you are supposed to be in that moment. My wife and I were at Cuevas Fish House in Purvis after a full day of football viewing, but this time, it wasn’t the catfish or hush puppies that caught my attention. It was the busser.

Sitting there, watching Ms. Ann— a lady who has been bussing tables there for as long as I can remember— hustle around the dining room, efficiently and effectively cleaning tables as she always does, I became reflective. I’ve noticed her work ethic in the past, but on this visit, something clicked. She’s probably well into her seventies now, but you’d never know it from the way she works—fast, proficient, and as thorough as they come, not a wasted movement. She’s always been a part of the place’s character, but on this visit her energy hit differently. There’s a lesson in the way she moves, one that brought back memories of my own early hustling days.

If I could fill a restaurant with two dozen Ms. Anns, we’d be unstoppable.

Observing Ann at work brought a few things to mind. This year marks my 50th anniversary as an entrepreneur. The math seems unreal when I say it out loud—half a century since I started mowing lawns at the age of 12, trying to make a little extra money to have a life outside of my mom’s house. Though it wasn’t just lawns I was tending back then. I sold lemonade, bartered used records, and peddled old magazines, black lights and black eyes—anything I could get my hands on that someone else might want for some pocket change. The black lights were nothing more than regular light bulbs I “borrowed” from the utility closet of my mom’s house and spray painted. The black eyes were a different story. I don’t know where I got the idea, but somehow, I figured out if you mark the head of a large railroad nail, thoroughly with a pencil, and then rub it on someone’s eye, it looks exactly like a black eye. Kids paid me good allowance money for that. To my knowledge, no one from my old neighborhood has died of lead poisoning.

Being raised by a single mom who was a public school art teacher meant if I wanted to do anything that involved money, I had to work for it. Yard work kept the money coming in, particularly since Hattiesburg wasn’t clamoring for black eyes.

At 15, I secured my first tax-paying job— a full-time gig working as a disc jockey at a local radio station for $2.30 per hour, 40 hours per week. I’ve had the good fortune of always having work since then. Even when projects were changing or new opportunities were emerging, I’ve never gone more than a few weeks without a job since 1976.

Back then, owning a business felt like the natural next step. It wasn’t about being called an entrepreneur. I was probably 30 before I even knew what that word meant. I just knew I wanted to work for myself and build something. A few years later, I’d learn there was another word— restaurateur— that I’d eventually claim.



 

Entrepreneurship, at least for me, is not always about money. It’s also about the process of building something out of nothing. That’s how it’s always been in my book. The money is a gage, a way to know the degree to which a thing you’ve created works, or not. The real thrill, the true joy for me, comes from creating. Whether it’s a business idea scribbled on a napkin, or a plan fleshed out over months on a yellow legal pad, it’s the creation itself that fuels the passion. From the initial moment of inspiration to seeing it come to life—jobs created, careers launched, opportunities born—that’s the reward.

If you think four decades in business comes without a fight, you’ve never been in the ring. Looking back, there’s no denying the tough times, and there have been plenty of them in nearly four decades of business. There were moments when scraping together sofa change was the only way to keep the lights on. I’ve flirted with bankruptcy three times over the past 37 years, been inches from the edge. I’ve shut down a few places, too. Those scars? They each tell a story, and I’ve learned from every one of them. But here’s the thing: I never declared bankruptcy, and for every hard knock, there have been two wins. Opening restaurants that stand the test of time, giving people jobs, creating places where folks come together—that’s the real joy. And now? Now, we’re hitting our stride and absolutely killing it on all fronts.

That said, the journey has been as much about leadership as it has been about entrepreneurship. I haven’t always been an effectve leader. I have no problem admitting that. But somewhere along the way, priorities shifted, and I started figuring out what really matters. It’s always been about the people—the team by your side, the family that supports you, and the community you’re fostering. The greatest commercial achievement in my 50 years isn’t a restaurant or business—it’s the people I’ve had the privilege of working alongside and the relationships forged in the trenches.

For a 25-year period in the middle of my career, I prioritized family over business. I don’t regret a minute of that. The business was always there, demanding attention, but family came first. That’s the trick to this whole thing: balance. Leadership, at its core, is about priorities. It’s about knowing when to push, when to pull back, and when to give someone else the chance to lead. It’s about setting an example, sure, but it’s also about stepping back and letting others take the reins when the time is right.

Five decades in, and if I’ve learned one thing, it’s that money doesn’t define success. It’s the scorecard, and sure, the highest score wins the game. We’re all about winning, but the real prize? It’s in the act of building, creating something that didn’t exist before, and knowing that it’s helped others find their way.

Right now, our bottom line has never been healthier— we’re absolutely scoring. But it’s not just about profits anymore— it’s about finding joy. The joy of someone diving into a meal they’ve been waiting all week for. The joy of watching a team come together in the heat of a busy service. Walking into a restaurant packed with people, enjoying the fruits of our labor—that’s the real reward. And the profits? That’s because of the team, not me.

Will I work into my seventies like Ms. Ann. Most definitely. Will I be as fast, energetic, and efficient? That remains to be seen.

So, here’s to 50 years as an entrepreneur. Fifty years of dreaming big, facing challenges, and chasing down victories. But most of all, here’s to the 10,000+ team members I’ve had the honor of working with along the way, and to the ones I haven’t met yet. They’ve made this ride worth every second, and they’ll keep making it worthwhile for as long as I’m in the game.

Do I have another 50 in me? Father Time probably has other plans. But retirement? Not in my playbook. I’ve got at least 30 left in the tank, and I’m not slowing down anytime soon.

Onward.


Grillades and Grits

2 lbs Veal top round cut into two-inch strips

2 tsp Kosher salt

1 Tbl Black pepper, fresh ground

1 /2 cup Bacon grease (or canola oil)

3 /4 cup Flour

3 /4 cup Onion, diced

1 /4 cup Shallot, minced

1 /2 cup Celery, diced

1 tsp Garlic, minced

3 /4 cup Green bell pepper, diced

1 /2 tsp Dried thyme

3 cups Chicken broth, hot

1 cup Tomatoes, peeled, large dice

1 /2 cup Red wine

2 tsp Hot Sauce

1 Bay leaf

1 tsp. Salt

Place one to two tablespoons of the bacon grease in a large heavy skillet and place on high heat. Season meat with one teaspoon of the fresh ground pepper and the kosher salt. Place the meat in hot skillet. Once browned, remove meat from the skillet.

Place the remainder of the bacon grease into skillet. Once melted, lower heat and slowly stir in flour. Cook three to four minutes. Add onion, shallot, celery, peppers, thyme and garlic. Continue to cook roux mixture for four to five minutes. Using a wire whip stir in the hot chicken broth, red wine, bay leaf and tomatoes and bring to a simmer.

Add veal back to the mixture and cook over a very low heat for two to three hours, stirring occasionally. When meat is tender stir in hot sauce, the remaining black pepper and salt.

Prepare garlic cheese grits during the last 30 minutes of cooking. Spoon grits onto a serving dish and top with grillades. Yield: eight servings

Garlic Cheese Grits

1 Tbl Bacon grease or oil

1 Tbl Garlic, minced

1 tsp Salt

2 cups Milk

2 cups Chicken broth

1 cup Grits

1 tsp Creole Seasoning

1 tsp Hot Sauce

8 oz Sharp cheddar cheese, shredded

4 oz Cream cheese

Melt bacon grease over low heat in a 1 1 /2 quart sauce pot. Add garlic and salt and cook for one to two minutes being careful not to brown the garlic. Add milk and broth and increase heat. Bring to a simmer and slowly pour in the grits. Lower heat and cook grits for 15 minutes, stirring often.

Add remaining ingredients and stir until cheeses are melted. Serve immediately. Yield: eight servings


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Trollfest '09

Trollfest '07 was such a success that Jackson Jambalaya will once again host Trollfest '09. Catch this great event which will leave NE Jackson & Fondren in flames. Othor Cain and his band, The Black Power Structure headline the night while Sonjay Poontang returns for an encore performance. Former Frank Melton bodyguard Marcus Wright makes his premier appearance at Trollfest singing "I'm a Sweet Transvestite" from "The Rocky Horror Picture Show." Kamikaze will sing his new hit, “How I sold out to da Man.” Robbie Bell again performs: “Mamas, don't let your babies grow up to be Bells” and “Any friend of Ed Peters is a friend of mine”. After the show, Ms. Bell will autograph copies of her mug shot photos. In a salute to “Dancing with the Stars”, Ms. Bell and Hinds County District Attorney Robert Smith will dance the Wango Tango.

Wrestling returns, except this time it will be a Battle Royal with Othor Cain, Ben Allen, Kim Wade, Haley Fisackerly, Alan Lange, and “Big Cat” Donna Ladd all in the ring at the same time. The Battle Royal will be in a steel cage, no time limit, no referee, and the losers must leave town. Marshand Crisler will be the honorary referee (as it gives him a title without actually having to do anything).


Meet KIM Waaaaaade at the Entergy Tent. For five pesos, Kim will sell you a chance to win a deed to a crack house on Ridgeway Street stuffed in the Howard Industries pinata. Don't worry if the pinata is beaten to shreds, as Mr. Wade has Jose, Emmanuel, and Carlos, all illegal immigrants, available as replacements for the it. Upon leaving the Entergy tent, fig leaves will be available in case Entergy literally takes everything you have as part of its Trollfest ticket price adjustment charge.

Donna Ladd of The Jackson Free Press will give several classes on learning how to write. Smearing, writing without factchecking, and reporting only one side of a story will be covered. A donation to pay their taxes will be accepted and she will be signing copies of their former federal tax liens. Ms. Ladd will give a dramatic reading of her two award-winning essays (They received The Jackson Free Press "Best Of" awards.) "Why everything is always about me" and "Why I cover murders better than anyone else in Jackson".

In the spirit of helping those who are less fortunate, Trollfest '09 adopts a cause for which a portion of the proceeds and donations will be donated: Keeping Frank Melton in his home. The “Keep Frank Melton From Being Homeless” booth will sell chances for five dollars to pin the tail on the jackass. John Reeves has graciously volunteered to be the jackass for this honorable excursion into saving Frank's ass. What's an ass between two friends after all? If Mr. Reeves is unable to um, perform, Speaker Billy McCoy has also volunteered as when the word “jackass” was mentioned he immediately ran as fast as he could to sign up.


In order to help clean up the legal profession, Adam Kilgore of the Mississippi Bar will be giving away free, round-trip plane tickets to the North Pole where they keep their bar complaint forms (which are NOT available online). If you don't want to go to the North Pole, you can enjoy Brant Brantley's (of the Mississippi Commission on Judicial Performance) free guided tours of the quicksand field over by High Street where all complaints against judges disappear. If for some reason you are unable to control yourself, never fear; Judge Houston Patton will operate his jail where no lawyers are needed or allowed as you just sit there for minutes... hours.... months...years until he decides he is tired of you sitting in his jail. Do not think Judge Patton is a bad judge however as he plans to serve free Mad Dog 20/20 to all inmates.

Trollfest '09 is a pet-friendly event as well. Feel free to bring your dog with you and do not worry if your pet gets hungry, as employees of the Jackson Zoo will be on hand to provide some of their animals as food when it gets to be feeding time for your little loved one.

Relax at the Fox News Tent. Since there are only three blonde reporters in Jackson (being blonde is a requirement for working at Fox News), Megan and Kathryn from WAPT and Wendy from WLBT will be on loan to Fox. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both and a torn-up Obama yard sign will entitle you to free drinks served by Megan, Wendy, and Kathryn. Get your tickets now. Since this is an event for trolls, no ID is required. Just bring the hate. Bring the family, Trollfest '09 is for EVERYONE!!!

This is definitely a Beaver production.


Note: Security provided by INS.

Trollfest '07

Jackson Jambalaya is the home of Trollfest '07. Catch this great event which promises to leave NE Jackson & Fondren in flames. Sonjay Poontang and his band headline the night with a special steel cage, no time limit "loser must leave town" bout between Alan Lange and "Big Cat"Donna Ladd following afterwards. Kamikaze will perform his new song F*** Bush, he's still a _____. Did I mention there was no referee? Dr. Heddy Matthias and Lori Gregory will face off in the undercard dueling with dangling participles and other um, devices. Robbie Bell will perform Her two latest songs: My Best Friends are in the Media and Mama's, Don't Let Your Babies Grow up to be George Bell. Sid Salter of The Clarion-Ledger will host "Pin the Tail on the Trial Lawyer", sponsored by State Farm.

There will be a hugging booth where in exchange for your young son, Frank Melton will give you a loooong hug. Trollfest will have a dunking booth where Muhammed the terrorist will curse you to Allah as you try to hit a target that will drop him into a vat of pig grease. However, in the true spirit of Separate But Equal, Don Imus and someone from NE Jackson will also sit in the dunking booth for an equal amount of time. Tom Head will give a reading for two hours on why he can't figure out who the hell he is. Cliff Cargill will give lessons with his .80 caliber desert eagle, using Frank Melton photos as targets. Tackleberry will be on hand for an autograph session. KIM Waaaaaade will be passing out free titles and deeds to crackhouses formerly owned by The Wood Street Players.

If you get tired come relax at the Fox News Tent. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both will entitle you to free drinks.Get your tickets now. Since this is an event for trolls, no ID is required, just bring the hate. Bring the family, Trollfest '07 is for EVERYONE!!!

This is definitely a Beaver production.

Note: Security provided by INS
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