Tuesday, December 18, 2012

Casey Phillips: Rising star on the consulting horizon

Roll Call recently published a feature story on political consultant Casey Phillips.  Mr. Phillips is the owner of Red Print Strategies, a D.C.-based firm.  Mr. Phillips ran Dilbert's campaigns as well as several others in Mississippi.  Roll Call reports:

"Phillips has no formal filmmaking training, so he read textbooks and attended film expos and even the Sundance Film Festival. He bought a high-powered RED Scarlet camera, and he’s currently working on a screenplay as an exercise to improve the dialogue in his ad scripts.

“I’m not some sort of genius by any stretch of the imagination,” Phillips said. “I’m a country boy from South Dakota. I think that I understand politics a little bit and I’ve certainly paid my dues in the trenches, but these ads are huge team efforts, and a lot of people are involved.”

Phillips relied on strategic partnerships, including with 8112 Studios, which is known for music videos, not political work. The partnership fit into Phillips’ effort to stand out. In that vein, he’s also hoping to help the GOP reach the next generation of voters, which Phillips believes is fundamental to its problem attracting minority voters.

“We have a marketing problem, which is something that I want to try to fix and I’m excited about,” Phillips said. “Because politics of division just don’t work anymore. And it’s too bad that they ever did.”

When he wasn’t on the road, Phillips worked out of a bedroom in his Arlington, Va., apartment. The lack of overhead helped the fledgling firm stay “light and nimble,” he said, but he’s looking to open an office and get some of the “bells and whistles” of a traditional media firm....

RedPrint’s first ad ever, in 2011, was for a Mississippi agriculture commissioner candidate. It earned the firm a Pollie Award, which led to work for the NRCC and Rep. Kristi Noem, R-S.D., Phillips’ home-state congresswoman.

The Jeep made a cameo in an NRCC ad against Rep.-elect Steven Horsford, D-Nev. An actor playing Horsford crashed a car into the Jeep and then drove off, part of an ad campaign arguing that Horsford played by his own rules.

Another NRCC ad Phillips produced against a few California Democrats riffed on John Hancock ads that featured no talking — just people texting or chatting online to convey the message. The format allowed Phillips to shoot the ad before the Supreme Court ruled on the health care law in June, then slide in the text based on whatever happened. The court upheld the law on a Thursday, Phillips finished the ads in a few hours, and the NRCC launched the inexpensive campaign the following Monday.

“In a world that’s filled with consultants and vendors, he’s found a way to stick out amongst the crowd very quickly,” said Brian O. Walsh, president of the American Action Network and a friend of Phillips. “He’s part of this universe of the next generation of folks that are stepping into the marketplace.” Article

This one went viral last season:

This one ran in several states:


Anonymous said...

Certainly a rising star in such circles. I disagree with his statement that the GOP has a "marketing" problem, which a few good ads might fix. The GOP has a message problem which, until fixed, will guarantee continuing electoral failure on the national level.

KaptKangaroo said...

Marketing/messaging are basically the same.

Bradley4982 said...

I know Casey he is a good guy and he is certainly a rising star in the political game.

Shadowfax said...

I agree with Kangaroot. Please make a note.

bill said...

Uh oh. Maybe there's something to that Mayan calendar thing after all...

Recent Comments

Search Jackson Jambalaya

Subscribe to JJ's Youtube channel


Trollfest '09

Trollfest '07 was such a success that Jackson Jambalaya will once again host Trollfest '09. Catch this great event which will leave NE Jackson & Fondren in flames. Othor Cain and his band, The Black Power Structure headline the night while Sonjay Poontang returns for an encore performance. Former Frank Melton bodyguard Marcus Wright makes his premier appearance at Trollfest singing "I'm a Sweet Transvestite" from "The Rocky Horror Picture Show." Kamikaze will sing his new hit, “How I sold out to da Man.” Robbie Bell again performs: “Mamas, don't let your babies grow up to be Bells” and “Any friend of Ed Peters is a friend of mine”. After the show, Ms. Bell will autograph copies of her mug shot photos. In a salute to “Dancing with the Stars”, Ms. Bell and Hinds County District Attorney Robert Smith will dance the Wango Tango.

Wrestling returns, except this time it will be a Battle Royal with Othor Cain, Ben Allen, Kim Wade, Haley Fisackerly, Alan Lange, and “Big Cat” Donna Ladd all in the ring at the same time. The Battle Royal will be in a steel cage, no time limit, no referee, and the losers must leave town. Marshand Crisler will be the honorary referee (as it gives him a title without actually having to do anything).

Meet KIM Waaaaaade at the Entergy Tent. For five pesos, Kim will sell you a chance to win a deed to a crack house on Ridgeway Street stuffed in the Howard Industries pinata. Don't worry if the pinata is beaten to shreds, as Mr. Wade has Jose, Emmanuel, and Carlos, all illegal immigrants, available as replacements for the it. Upon leaving the Entergy tent, fig leaves will be available in case Entergy literally takes everything you have as part of its Trollfest ticket price adjustment charge.

Donna Ladd of The Jackson Free Press will give several classes on learning how to write. Smearing, writing without factchecking, and reporting only one side of a story will be covered. A donation to pay their taxes will be accepted and she will be signing copies of their former federal tax liens. Ms. Ladd will give a dramatic reading of her two award-winning essays (They received The Jackson Free Press "Best Of" awards.) "Why everything is always about me" and "Why I cover murders better than anyone else in Jackson".

In the spirit of helping those who are less fortunate, Trollfest '09 adopts a cause for which a portion of the proceeds and donations will be donated: Keeping Frank Melton in his home. The “Keep Frank Melton From Being Homeless” booth will sell chances for five dollars to pin the tail on the jackass. John Reeves has graciously volunteered to be the jackass for this honorable excursion into saving Frank's ass. What's an ass between two friends after all? If Mr. Reeves is unable to um, perform, Speaker Billy McCoy has also volunteered as when the word “jackass” was mentioned he immediately ran as fast as he could to sign up.

In order to help clean up the legal profession, Adam Kilgore of the Mississippi Bar will be giving away free, round-trip plane tickets to the North Pole where they keep their bar complaint forms (which are NOT available online). If you don't want to go to the North Pole, you can enjoy Brant Brantley's (of the Mississippi Commission on Judicial Performance) free guided tours of the quicksand field over by High Street where all complaints against judges disappear. If for some reason you are unable to control yourself, never fear; Judge Houston Patton will operate his jail where no lawyers are needed or allowed as you just sit there for minutes... hours.... months...years until he decides he is tired of you sitting in his jail. Do not think Judge Patton is a bad judge however as he plans to serve free Mad Dog 20/20 to all inmates.

Trollfest '09 is a pet-friendly event as well. Feel free to bring your dog with you and do not worry if your pet gets hungry, as employees of the Jackson Zoo will be on hand to provide some of their animals as food when it gets to be feeding time for your little loved one.

Relax at the Fox News Tent. Since there are only three blonde reporters in Jackson (being blonde is a requirement for working at Fox News), Megan and Kathryn from WAPT and Wendy from WLBT will be on loan to Fox. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both and a torn-up Obama yard sign will entitle you to free drinks served by Megan, Wendy, and Kathryn. Get your tickets now. Since this is an event for trolls, no ID is required. Just bring the hate. Bring the family, Trollfest '09 is for EVERYONE!!!

This is definitely a Beaver production.

Note: Security provided by INS.

Trollfest '07

Jackson Jambalaya is the home of Trollfest '07. Catch this great event which promises to leave NE Jackson & Fondren in flames. Sonjay Poontang and his band headline the night with a special steel cage, no time limit "loser must leave town" bout between Alan Lange and "Big Cat"Donna Ladd following afterwards. Kamikaze will perform his new song F*** Bush, he's still a _____. Did I mention there was no referee? Dr. Heddy Matthias and Lori Gregory will face off in the undercard dueling with dangling participles and other um, devices. Robbie Bell will perform Her two latest songs: My Best Friends are in the Media and Mama's, Don't Let Your Babies Grow up to be George Bell. Sid Salter of The Clarion-Ledger will host "Pin the Tail on the Trial Lawyer", sponsored by State Farm.

There will be a hugging booth where in exchange for your young son, Frank Melton will give you a loooong hug. Trollfest will have a dunking booth where Muhammed the terrorist will curse you to Allah as you try to hit a target that will drop him into a vat of pig grease. However, in the true spirit of Separate But Equal, Don Imus and someone from NE Jackson will also sit in the dunking booth for an equal amount of time. Tom Head will give a reading for two hours on why he can't figure out who the hell he is. Cliff Cargill will give lessons with his .80 caliber desert eagle, using Frank Melton photos as targets. Tackleberry will be on hand for an autograph session. KIM Waaaaaade will be passing out free titles and deeds to crackhouses formerly owned by The Wood Street Players.

If you get tired come relax at the Fox News Tent. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both will entitle you to free drinks.Get your tickets now. Since this is an event for trolls, no ID is required, just bring the hate. Bring the family, Trollfest '07 is for EVERYONE!!!

This is definitely a Beaver production.

Note: Security provided by INS