Cue up a Pace Picante Sauce commercial. Jackson airline passengers love traveling to Washington, DC and New York City. An analysis of the market and passengers for the Jackson Medgar Wiley Evers International Airport was presented yesterday to the JMAA Board of Commissioners. The report also stated fares were up and traffic was down since 2009. Some highlights of the analysis are:
*Airport has an average of 27 daily departures to 6 non-stop destinations.
*51% of the catchment area passengers live or work in Jackson, Brandon, Madison.
*The Jackson market area "generates 1.1 million passengers". That amount includes 103,100 people who use other airports.
*The top destination for JAN passengers is the Northeast. 20% of JAN passengers travel to the Northeast. The top two destination cities are Washington, DC and New York City. Yes, the label does say New York City.
*The load factor is "in line" with the industry average. The load factor is the percentage of the seats of a flight that has passengers. Think of it as an occupancy rate. The route with the highest load factor is Jackson to Charlotte at 86% (p.8). Atlanta is second at 83%.
*JAN captures 91% of the passengers in its catchment area. Airport catchment area was the geographical area of a 90 minute drive from JAN. Population is 951,200 people.
*Jackson's passenger's have decreased by 14% since 2009 while the average fares have increased 46%. This is almost entirely due to Southwest Airlines leaving the Jackson market. Southwest had nine daily departures out of JAN. However, Southwest began cutting the number of flights in 2009. (p.5)
*Most of the "leakage" takes place with passengers using the airports in New Orleans and Memphis.
Coming up Monday: Interview with JMAA CEO Carl Newman.
Note: The reported was printed in landscape mode. It is posted below. It is probably easier to download report (see bottom of the frame for button) and then open in adobe and rotate. Sorry.