Forty years ago, I worked my first shift in a restaurant. It was almost the first hour, of the first shift of the first day that I discovered what I wanted to do with the rest of my life— open a restaurant. That is not an exaggeration or oversimplification. The restaurant bug hit me instantly. Within a matter of days my life goal was set.
At 20-years-old I had just flunked out of college and had returned
to my hometown of Hattiesburg, tail tucked between my legs, and embarrassed
because most of my friends were exceling in college and getting closer to their
future goals. At that time, I had no goals. I had worked as a disc jockey at a radio
station all through high school. When my college advisor asked what I wanted to
major in I unenthusiastically and hesitantly replied, “communications?” At
17-years-old, it was all I knew. That was my skillset. That, and how to play
football, mow yards, and drink beer.
Flunking out of college ended up being a blessing because it
drove me into the restaurant business. From that day forward I set my sights on
one goal— opening my own restaurant.
It took six years, but I eventually did it. I went back to
college and worked full time in two restaurants while taking 18 and 21 hours a
semester, and full loads in summer school. I was all-consumed with the
restaurant business and spent my spare time between classes in the library reading
the restaurant trade magazines trying to absorb everything I could from the
industry. After dinner shifts as a server, I stayed up many nights until 3:00
AM designing potential future kitchens and menus and complete concepts, even. I
couldn't get enough.
I was 26-years-old when I opened the first restaurant. That's all I really wanted. Just one. My life’s goal was to own my own restaurant so I could wear T-shirts and shorts to work every day. I didn't want much out of life. Though I can tell you sitting here at 60, I still wear shorts and/or T-shirts to work almost every day. Goal achieved.
The restaurant business brings with it many subsets, genres,
and talent skills. Early on I was a working chef in the kitchen. Again, one of
the seemingly worst things that ever happened was that my business partner and
I fired our chef opening night. It, too, was a blessing. It forced me to get
back into the kitchen. I spent the next four years working 90 hours a week learning
how to cook and run a professional kitchen. I paid myself $250.00 a week, but
the dirty secret is that— if I would have had any money— I would have paid
someone to let me do it. I look back at those times as my halcyon days in this
business. I didn't need much, just that restaurant. I had a blast. I lived in a
one-room garage apartment behind my grandmother's house until I was 30 years
old. It was all about the restaurant.
After four years, I started working out my way out of the
kitchen and into overall management of the company. We had opened a couple of
more restaurants at that point and— even though I still consider myself a pretty
good cook— I'm not formally trained and almost anyone on the line at any of our
restaurants can cook circles around me. My talents lie in food development, décor,
concept design, imaging, branding, and marketing. And that's pretty much what I
do today.
As a matter of fact that's exactly what I am doing today
because my business partner, Jarred Patterson, COO of New South Restaurant Group,
and I are in the process of opening an Italian restaurant in Ridgeland MS. It's
a very interesting and unique deal for me as in four decades and over two dozen
restaurants opened, I have never encountered a situation such as this. We are taking
over a restaurant— Biaggi’s— currently in operation, tables, chairs, cooking
equipment, glasses, forks, and silverware all intact, even the employees and
the management are in place. Our job is to oversee the complete and total
overhaul of the menu, food development, service standards, and design of our “new”
restaurant.
From the second I touched down in Tuscany in 2011 I knew I
wanted to open an Italian restaurant in the Jackson, MS area. I had opened in
Italian restaurant in Hattiesburg before I ever set foot on Italian soil. Six
months later I was covering the Italian countryside from the southernmost tip
of Sicily to the Dolomites. It was during that period that I started thinking
about what to do in the Jackson area.
These days I spend approximately three months a year working
in Italy, touring people through different parts of that country and turning
them on to authentic Italian food in locals-only, out-of-the-way places that
tourists typically never visit.
Our new restaurant, Enzo, will be named after my good friend
in Tuscany, Enzo Corti, who bottles olive oil and wine and owns the villas in
which we stay. Enzo Osteria (pronounced Oh-stir-ee-uh, basically a casual Italian
tavern) will feature the American-Italian food we are used to over here. But
half of the menu will be filled with many of the authentic Italian dishes I've
learned over the last 11 years in Italian restaurant kitchens and Tuscan home
kitchens throughout the country. There are some physical changes we will make
to the building— mainly creating a stand-alone bar and cocktail lounge separate
from the dining room— after we take possession of the building on September 7th.
We are blessed to have an already staffed restaurant. This
will be my third restaurant to open in the post COVID period. The first two
were such challenges that we are still trying to hire enough personnel to cover
basic shifts. At Enzo the staff is in place. We just need to train them to our service
standards and teach the kitchen crew our recipes.
The location is perfect. When the Renaissance center was
being developed, I was approached to open a Crescent City Grill and Mahogany Bar
on the exact spot Enzo will be located. A company was formed, the plans were
drawn up, and then the 2008 financial crisis hit. My partner was still ready to
go ahead with the project. But I wanted my entree into Jackson area to be the
best it could be. So, I decided to wait.
We opened the Fondren project back in February and Enzo will
open around the first of October.
I am knee deep into what I do best— concept design, décor, menu
development, imaging, and branding. I love this business. I love that I've
gotten to a point in my career where I can focus on the things that I do best.
A bonus is that my daughter— an interior designer— is
working alongside me on the changeover. My son, who spent the first six months
of this year cooking in Italy is bringing many of the recipes he learned over
there before he heads off to the Culinary Institute of America, where he will
study to become a chef. He will eventually come back into the fold, but he
leaves us with a great legacy of authentic Italian recipes that I will add to
the ones I have learned over the years. Working with my children in the
business that I love so dearly is a singular and unique joy to me, and one I never
expected.
Here we go!
Onward!
Roasted Tomato Soup
Perfect on a cold
day with a soft-cheese Panini.
10
lbs. Roma tomatoes
¼ c. Bacon fat
3 c. Onion, diced
¼ c. Minced garlic
1 TB Dried basil
1 TB Dried oregano
1
TB Kosher salt
2 tsp Fresh ground black pepper
1 ea 6 oz. can tomato paste
4 c. Chicken stock
1 ea. Bay leaf
1 c. Heavy cream
1 TB Sherry vinegar
Preheat
oven to 400.
Lightly coat the tomatoes with vegetable oil and place on a baking sheet in the
oven for 30-45 minutes, turning them every 10 minutes. Remove from oven when
the skin begins to crack and the tomatoes are soft. Allow to cool just enough to handle and
remove and discard the skins.
In a stockpot, sauté onions in the bacon fat for 8-10 minutes over medium-high
heat, stirring frequently. Add garlic,
basil, oregano, salt and pepper and continue stirring for another 4-5 minutes.
Add tomato paste and stir constantly for 5-6 minutes until caramelized, being
careful not to burn.
Add Chicken stock, roasted tomatoes and bay leaf and bring to a simmer
for 30 minutes. Remove the bay leaf and add cream and sherry
vinegar and simmer for 10 more minutes.
Puree
until smooth using an immersion blender or in small batches in a countertop
blender.
Yield: 1 gallon
29 comments:
Buona fortuna e buon appetito.
Anyone know if Ed's is still happening in Fondren?
Why wont Jeff Good and Robert St John just go away? Ho Hum!
more humble bragging
Similarly, the restaurant business, more specifically the kitchen, is my drug. If it isn’t, it’s not the industry for you. Kudos for your success from one junkie to another.
I must say that Mr. St. John is always positive and has a great spin on things. However, he rarely mentions Fondren anymore. With a possible recession and runaway inflation, will Enzo join the long line of restaurants that have opened and closed at Renaissance?
Bacon fat AND heavy cream? Is that even legal?
I can’t take this guy seriously as an expert on Italian foot because he never talks about the gabagool.
UN-WISEOWL at 11:07 AM "Why wont Jeff Good and Robert St John just go away?"
It would be best if YOU went away. Robert and Jeff contribute greatly to not only the restaurant industry, but to community. Most of us much appreciate the talents of Jeff and Robert and are thankful for them bringing quality restaurants and food to our market!
Nah, I'll stick with Amerigo.
Do anybody know why Enzo be both a traditional Japanese name as well as Italian?
Yup. Keep on eating the bogus pasta at Amerigo's. It buys the pasta instead of making it on-site.
BFD, King. My cat can make pasta.
@4:00 PM
I have some really bad news for you, that's not pasta.
KF - whoever Amerigo's buys pasta from sure makes superb pasta - both here and in Nashville.
I got nothing against RSJ or Enzo, but Bill Latham is a good dude and I enjoy Amerigo pasta.
But I'm also not a snob that cannot enjoy food for simply tasting good.
I don't need to source how/where it was processed to support the establishment.
Love the pasta at amerigo along with just about everything else on the menu. Hopefully this new restaurant will be as good, if so I’m sure it will do well in this location.
I hope that he teaches his waiters to pronounce bruschetta and other Italian food words correctly.
The beauty of restaurants is no one is forcing you to patronize them. If you don’t like Amerigo, drive on. If Olive Garden is your thing, go in and enjoy. Breaking bread with others does matter. Sit down, put your devices away and enjoy! I have my own opinion of Amerigo and Latham- not good for either- I drive on. If you disagree, pull in and have a great night.
Drove by Biaggi's today and wondered how it was still open. Years ago they served a really good wedge salad.
Last few weeks been trying to figure out the difference between Jeff Good and Robert St. John. Maybe understand a little better. I think. Not sure. He doesn't seem worried about the water problems in Jackson. But I guess that's not fair to say just because he isn't being as vocal as other owners.
Wedge salad = Italian food? Bwa, ha, ha.
" Anyone know if Ed's is still happening in Fondren? "
Great question.
I've been wondering how RSJ has dealt with this "so called"
ground-breaking project in "The Fondren" as well.
He does not have the Jackson water issues in Hattiesburg.
RSJ is a very smart businessman, but I will never understand why he and his investors thought developing any concept in Jackson was a good idea.
oooof its wild how so many of you think Amerigo is quality italian food. Maybe get out a bit. its basically Olive Garden.
while Jackson desperately needs a quality Italian restaurant (a Chinese restaurant even more so), i don't have high hopes for this one making it. The space is too big and lets be real....jacksonians only want southern food.
On the next venture Robert, lets get a 35-40 seat, Sicilian focused menu with artisan pastas and solid bar.
Amerigo's is not anything like Olive Garden. It may not be authentic Italian (which St. John's may not
be either) at least they have decent service and a pleasant waitstaff.
I agree the Biaggi's location may be a bit large to operate an authentic Italian restaurant. That' a lot of pasta to make.
Gino's in Baton Rouge.
no "Italian" restaurant in Mississippi comes close.
"Amerigo's is not anything like Olive Garden"
There menus are almost identical. hell....they both have chicken fingers as options for kids. Amerigo's plates say "Amerigo" on them...as if you don't know where you are. They are the same thing.
I can't speak for Ginos, but Catherine and Mary's in Memphis and Domenica in NOLA are best options close to the sipp.
There used to be an Italian restaurant down in the old part of Ocean Springs, and it was fabulous. I think Hurricane Katrina might have killed it off.
Gino's. Mama Marino died several years ago. Think she was 92 and kept running the kitchen til she was 90. 4'11" and from Sicily. Authentic enough? ;-)
@10:25 - try ordering off the adult menu. You may like it better than the kids chicken fingers. I’d highly recommend the veal saltimbocca.
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