Monday, January 12, 2015

Bye-bye VIP Magazine.

Out with the old, in with the new:



43 comments:

Anonymous said...

A brand 10 years in the making. Yeah. Blow that up.

Anonymous said...

Direct mail 20,000 copies? I doubt that. They're not going to spend that kind of money. Especially when racks are free. Something's fishy.

Anonymous said...

"VIP" as a label was both snobby and gauche. They're not losing anything by ditching such a generic label. Not that I'm their target market (besides the income level).

Anonymous said...

possibly color me stupid, but how do they know where to mail them? do they have our income tax returns?

Anonymous said...

If you've ever registered an expensive car, bought a moderately priced house in a decent neighborhood, have given to a charity (they share their lists), purchased an expensive tv in the same year you sent your kids to a private school --- they all share data and buy data.

There's a shopping profile for nearly every household. Trust me, they have a good idea how much you make.

Anonymous said...

5:32 There are some income data for zip codes. That's probably what they will use as a proxy.

Anonymous said...

5:11pm - If you were vain enough to throw in that last remark, you probably are their target audience after all.

Anonymous said...

They did in fact spend that kind of money and will be glad to show the postal report and bill to ANYONE who asks. They showed it to me.

The list is based on aggregated data that is available on any household in America. You're naive if you think the largest media company in the world does not have access to your data.

I applaud them for this move at giving us a better magazine.

Anonymous said...

Got one today! I actually like it! Pretty cool. Mine came in plastic in my mailbox. I thought my husband must have subscribed.

Anonymous said...

There are WAY more than 20,000 households in the tri-county area that have this target income. Will the same 20,000 folks get the magazine or will the mailing move around? How does that work?

Avery Wiseman said...

My wife and I are squarely in their target demographic, but we always found VIP Jackson (and most of those pictured in it) to be pretentious and rather delusional with respect to self-worth.

As for the personal information that is available about you, it looks like most of y'all should check out www.aboutthedata.com to get a reality check.

Anonymous said...

I'm in the radio biz an unfortunately there is only about 21K households in the tri-county over 100K unfortunately. Wish there was more. The good need is that it was only about 17k households a few years ago.

Anonymous said...

Anything would be a step up if you ask me

Anonymous said...

Came today. Nice cover but no time to open. Maybe tomorrow.

Anonymous said...

Betya the 20,000 they are sending is the number of paid subscriptions the Clarion Ledger has in the three counties!

Anonymous said...

Is it still mostly climbers and wannabes staring at cameras during random social events? Because I think I can safely skip that, even with the title change.

Anonymous said...

After all the goodwill KF has extended to him why did the Prophet call JJ sensationalist this morning on WJNT-AM?

Anonymous said...

7:58 P.M.
You may be in the radio business, but, you most certainly aren't in the grammar biz. Lord, son, learn how to speak. JPS grad, no doubt.

Anonymous said...

Public Schools Baby! Not everyone is pretentious and rude. get a life. Do you feel better about yourself after you insult people?

Anonymous said...

Always entertaining to watch the back-and-forth in threads where you have a sanctimonious clown insulting another clown and then asking if the target of their insult feels better about themselves when THEY insult someone. Perhaps 10:07 could answer his/her own question. Well, do you?

Anonymous said...

11:17 doesn't THAT make you HAPPY!!!!

Anonymous said...

No doubt that VIP needed to change but it's because they killed it - not because it was broken. Publisher Leslie Hurst and Brian Tolley broke it, and surprise surprise, they're both gone. Tolley, the Clarion-Ledger managing editor and Hurst protégé,convinced Hurst that he could reduce costs significantly by blowing up the fully dedicated VIP staff and taking everything "in-house" - as in have his editorial staff run it. It backfired so immediately that they lost 70 percent of their revenues by the very next month. And it never recovered. The revenues continued to drip drip drip until it had finally bled to death. They had to change it. I wish them luck. There's a lot riding on it.

Fisheye said...

Will we no longer get to see Alan Lange and his wife posing, brandy snifters in hand? Or is that another free rag in the racks in Fondren? Will this force Jos A. Bank out of business? Will neckties be discontinued at The Rogue? Will the 'tennis skirt crowd' enter treatment centers due to the depression? What's it all about, Alfie?

Anonymous said...

Didnt one have to pay to have VIP to come to their event and publish it in the magazine? Yeah...real classy...VIP status

Anonymous said...

"Is it still mostly climbers and wannabes staring at cameras during random social events?"

I remember some glossy magazine that printed nothing but photos of donors at various galas and fund-raisers. Is this that mag? If I have to ask the question they obviously didn't do a good job of "branding" :-)

Anonymous said...

6:03, I tend to inconspicuous consumption, a/k/a "drinking at home. Not the Being-Seen crowd.

Just Passin' Thru said...

3:18; You obviously don't 'tend' to proofread.

Anonymous said...

Magnolia Magazine is going to be great for Jackson... I've looked through it and there is way more content. There are also 8 chapters--palate, culture, diversions, habitat, trends, fashion, in tune, and drinks.
Jason Taylor, the new publisher of The Clarion Ledger, is the best thing that has ever happened to the paper/magnolia.
So before you jump to conclusion on if you like the magazine or not actually read through it, because it's actually pretty amazing. I love how it came in the plastic wrapping and addressed specifically to me. I don't know any other free magazines that do that. Great job clarion ledger & magnolia

Anonymous said...

said the dutiful Clarion-Ledger disciple. Kool-Aid Much?

Anonymous said...

7:12 Hi Jason!

RandomHero said...

Where will I find pictures of vapid women with forces smiles and Vaseline on their teeth waiting for there husbands to die?

Anonymous said...

9:34. That would be VasOline on their TEATS, and THEIR, not THERE. Damned JPS.

RandomHero said...

Vaseline on their TEETH so they can smile easier, "there" because iPhone sucks.....fancy private school, no JPS

Bonnie said...

It will be interesting to watch Magnolia. The first magazine is really good - an improvement over VIP. I actually passed my copy on to my husband and he was impressed as well. Keep it up Magnolia - don't let us down!

Dudley said...

Why all the negativity? The Clarion-Ledger is giving us a new magazine (and at a cost)...haters are going to hate...let's not tear down something that might be an asset to our community. Just saying...

Inky said...

I recently met Jason Taylor. I'm impressed. I hope he stays in Jackson and does what he says he'll do for the Clarion Ledger - that will impact our city. From the look of Magnolia it appears he's got a good idea of what the readers want. He's very young too - I was surprised. Cheers!

Anonymous said...

What will LEE and LISA PARIS DO? NO more white linen tell me how great you are partys!

Anonymous said...

Sock puppets Bonnie, Dudley and Inky all show up in a 6 minute window to carry water.

Anonymous said...

WOW - love the improved VIP now Magnolia. Seems there are some jealous former magazine folks hating on Magnolia...and you know who you are! Go Magnolia! I'm liking it so far.

Dudley said...

I don't know Bonnie, but Inky and I do work in the same office - we do. Just got tired of the hateful comments. We've seen the magazine and we like it. As I said - haters are going to hate.

Anonymous said...

Again, the CL was single handedly destroyed by Hurst. Her disassembly of VIP was poorly handled and again sowed the seeds of the inevitable demise.

Those left there continue to shake in their shoes - they were the ones who hid well enough to survive. Or, kissed enough booty to be able to stick around.

Anonymous said...

Was Hurst the one sent by Gannett reportedly to shut down the CL? That's what I heard from a Gannett employee in another state sometime after Ronnie Agnew finished his destructive work on the paper and moved on.

Anonymous said...

Was hoping to have made the mailing list. I meet supposed income criteria. Go figure.

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Trollfest '09

Trollfest '07 was such a success that Jackson Jambalaya will once again host Trollfest '09. Catch this great event which will leave NE Jackson & Fondren in flames. Othor Cain and his band, The Black Power Structure headline the night while Sonjay Poontang returns for an encore performance. Former Frank Melton bodyguard Marcus Wright makes his premier appearance at Trollfest singing "I'm a Sweet Transvestite" from "The Rocky Horror Picture Show." Kamikaze will sing his new hit, “How I sold out to da Man.” Robbie Bell again performs: “Mamas, don't let your babies grow up to be Bells” and “Any friend of Ed Peters is a friend of mine”. After the show, Ms. Bell will autograph copies of her mug shot photos. In a salute to “Dancing with the Stars”, Ms. Bell and Hinds County District Attorney Robert Smith will dance the Wango Tango.

Wrestling returns, except this time it will be a Battle Royal with Othor Cain, Ben Allen, Kim Wade, Haley Fisackerly, Alan Lange, and “Big Cat” Donna Ladd all in the ring at the same time. The Battle Royal will be in a steel cage, no time limit, no referee, and the losers must leave town. Marshand Crisler will be the honorary referee (as it gives him a title without actually having to do anything).


Meet KIM Waaaaaade at the Entergy Tent. For five pesos, Kim will sell you a chance to win a deed to a crack house on Ridgeway Street stuffed in the Howard Industries pinata. Don't worry if the pinata is beaten to shreds, as Mr. Wade has Jose, Emmanuel, and Carlos, all illegal immigrants, available as replacements for the it. Upon leaving the Entergy tent, fig leaves will be available in case Entergy literally takes everything you have as part of its Trollfest ticket price adjustment charge.

Donna Ladd of The Jackson Free Press will give several classes on learning how to write. Smearing, writing without factchecking, and reporting only one side of a story will be covered. A donation to pay their taxes will be accepted and she will be signing copies of their former federal tax liens. Ms. Ladd will give a dramatic reading of her two award-winning essays (They received The Jackson Free Press "Best Of" awards.) "Why everything is always about me" and "Why I cover murders better than anyone else in Jackson".

In the spirit of helping those who are less fortunate, Trollfest '09 adopts a cause for which a portion of the proceeds and donations will be donated: Keeping Frank Melton in his home. The “Keep Frank Melton From Being Homeless” booth will sell chances for five dollars to pin the tail on the jackass. John Reeves has graciously volunteered to be the jackass for this honorable excursion into saving Frank's ass. What's an ass between two friends after all? If Mr. Reeves is unable to um, perform, Speaker Billy McCoy has also volunteered as when the word “jackass” was mentioned he immediately ran as fast as he could to sign up.


In order to help clean up the legal profession, Adam Kilgore of the Mississippi Bar will be giving away free, round-trip plane tickets to the North Pole where they keep their bar complaint forms (which are NOT available online). If you don't want to go to the North Pole, you can enjoy Brant Brantley's (of the Mississippi Commission on Judicial Performance) free guided tours of the quicksand field over by High Street where all complaints against judges disappear. If for some reason you are unable to control yourself, never fear; Judge Houston Patton will operate his jail where no lawyers are needed or allowed as you just sit there for minutes... hours.... months...years until he decides he is tired of you sitting in his jail. Do not think Judge Patton is a bad judge however as he plans to serve free Mad Dog 20/20 to all inmates.

Trollfest '09 is a pet-friendly event as well. Feel free to bring your dog with you and do not worry if your pet gets hungry, as employees of the Jackson Zoo will be on hand to provide some of their animals as food when it gets to be feeding time for your little loved one.

Relax at the Fox News Tent. Since there are only three blonde reporters in Jackson (being blonde is a requirement for working at Fox News), Megan and Kathryn from WAPT and Wendy from WLBT will be on loan to Fox. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both and a torn-up Obama yard sign will entitle you to free drinks served by Megan, Wendy, and Kathryn. Get your tickets now. Since this is an event for trolls, no ID is required. Just bring the hate. Bring the family, Trollfest '09 is for EVERYONE!!!

This is definitely a Beaver production.


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Jackson Jambalaya is the home of Trollfest '07. Catch this great event which promises to leave NE Jackson & Fondren in flames. Sonjay Poontang and his band headline the night with a special steel cage, no time limit "loser must leave town" bout between Alan Lange and "Big Cat"Donna Ladd following afterwards. Kamikaze will perform his new song F*** Bush, he's still a _____. Did I mention there was no referee? Dr. Heddy Matthias and Lori Gregory will face off in the undercard dueling with dangling participles and other um, devices. Robbie Bell will perform Her two latest songs: My Best Friends are in the Media and Mama's, Don't Let Your Babies Grow up to be George Bell. Sid Salter of The Clarion-Ledger will host "Pin the Tail on the Trial Lawyer", sponsored by State Farm.

There will be a hugging booth where in exchange for your young son, Frank Melton will give you a loooong hug. Trollfest will have a dunking booth where Muhammed the terrorist will curse you to Allah as you try to hit a target that will drop him into a vat of pig grease. However, in the true spirit of Separate But Equal, Don Imus and someone from NE Jackson will also sit in the dunking booth for an equal amount of time. Tom Head will give a reading for two hours on why he can't figure out who the hell he is. Cliff Cargill will give lessons with his .80 caliber desert eagle, using Frank Melton photos as targets. Tackleberry will be on hand for an autograph session. KIM Waaaaaade will be passing out free titles and deeds to crackhouses formerly owned by The Wood Street Players.

If you get tired come relax at the Fox News Tent. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both will entitle you to free drinks.Get your tickets now. Since this is an event for trolls, no ID is required, just bring the hate. Bring the family, Trollfest '07 is for EVERYONE!!!

This is definitely a Beaver production.

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