Friday, March 13, 2015

A taste of France in Fondren


French macaroons. Croissants made from scratch using French recipes. Sorbets.  Entremets. Pui-je avoir un gateau de petit, si vous plait?  A taste of France came to Fondren in the form of La Brioche, a French-style bakery that opened last fall. The business cards say La Brioche is "Bringing you the world" and it does so.. through your palate. The bakery is at 2906 North State Street in Fondren and is in the same building that houses Basils. 

La Brioche is the creation of sisters Cristina Lazzari and Alejandra Sprouts.  They grew up in Argentina and moved to Miami when they were small children.  Their family then moved to Mississippi to start an organic farm because land was so cheap. Alejandra is the Pastry Chef and said she went to the French Pastry School in Chicago "after I realized pastry was my true passion in cooking. I always, always, always loved sweets and wanted to learn how to make them."  She graduated from the six-month school and then stayed at the school for another six months as an intern.  She said she realized there was an opportunity for French pastries in Jackson - because no one made them while they are considered standard fare among Chicago chefs. She said "Chicago everyone knew how to make this stuff, it was expected." 


 
 The sisters obtained a loan from Community Bank and opened La Brioche on September 29, 2014.  The bakery sells French pastries and some pastries that  are specialties in other countries.  Cristina said people were "surprised" that a French bakery opened up in Jackson and that they were "thankful."  She said the biggest sellers are the French macaroons and the croissants.  La Brioche also sells gelato-style ice cream that is made from scratch.  Alejandro said future plans include offering some Italian pastries, more flavors of macaroons, and other French pastries.  The bakery also offers several flavors of espresso from Northshore Specialty, a local roaster.




Cristina said the biggest problem has been "keeping up with demand" as "we keep selling out.  She was pleasantly surprised as she thought "people would be too scared to try" this different style of bakery. We close on Mondays just so we can get caught up back in the kitchen" as some pastries take a long time to make. She said she wants to do more catering as well.  


Cristina Lazarri helps customers
She said the biggest sellers have been the croissants, macaroons, and several mousse layered cakes such as the Natalie, Tango, and Celeste.  The offerings are not exclusively French as she sells the Tango, an Argentinian pastry, in a nod to her homeland.  She said the bakery has eight employees.  She said the largest challenge has been training employees to make the pastries because hardly anyone in Jackson has any experience making this style of cuisine.

HOURS OF OPERATION:
Monday – Closed
Tuesday – 7:00AM to 4:00PM
Wednesday - 7:00AM to 4:00PM
Thursday - 7:00AM to 6:00PM
Friday - 7:00AM to 6:00PM
Saturday – 8:00AM to 6:00PM
Sunday – Closed
Catering is available.  

Ice cream ready to serve

16 comments:

Juan said...

"Now, look here, lil' lady... if yer tellin me y'all don't have some daggum Krispy Kremes up in here, I'm just gonna take my bizness elsewhere!"


Seriously, best of luck to these gals. Looks great!

Anonymous said...

Truly like nothing else in this part of the country!

Anonymous said...

Love Europe and "coffee time" and outside cafes ---- these girls are getting my business! They owe you a cake Kingfish for all the good P.R. you just gave them.

Anonymous said...

Cool. Didn't know this place existed. Looking forward to checking it out.

Anonymous said...

Great stuff there! I've enjoyed it every time I've visited.

Anonymous said...

I go where the gelato goes.

Anonymous said...

This place is awesome.

Anonymous said...

Their macaroons are out of this world.

Anonymous said...

I've had a couple of their creations and they do good work. Perfect with a nice cup of coffee, European-style, like one of the other commenters said. I hope hey continue to do well.

Anonymous said...

Sounds really good.

Anonymous said...

When I was at Tulane for my first degree, there were some wonderful European-style bakeries. It really living there much more pleasant.

Those places were gone (along with the Oil Boom), when I went back for another degree. I missed them.

Lafayette has a Poupart's, which is on the shortlist of things I give to people headed there. (Try the Fig Pockets, and bring a cooler for packing a Doberge Cake.)

And I hope that everybody puts 'La Brioche' near the top of any list they compile for visitors to Jackson. A great Pastry shop makes such a huge difference for a town.

I'll Have One 'Em said...

Will they be offended if I cannot pronounce anything on the menu board? I have a hard enough time at Corner Bakery and 'Crack Another Egg' (or whatever it is)........

Best of luck to the place.

Anonymous said...

There is another french bakery in Hattiesburg on Hardy Street; C'est la Vie. EXCELLENT products.

Anonymous said...

The "Natalie" is delightful - light and refreshing. I order that most of the time cause it's a cut above other desserts in the area in craft.

Anonymous said...

I'm from the Mississippi Delta, from a family notorious for going to New Orleans and correcting the French of Garden Quarter people who outrank us socially. I'm probably sixth-generation in that regard. So please forgive me. But I cannot refrain from tweaking your French sentence to read:

Et puis, j'aurai un gateau de petit, si vous plait?

Anonymous said...

More simply stated....

Est ce que je peux avoir un café ?

Et puis, je voudrais un petit gâteau , s'il vous plait.

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Trollfest '09

Trollfest '07 was such a success that Jackson Jambalaya will once again host Trollfest '09. Catch this great event which will leave NE Jackson & Fondren in flames. Othor Cain and his band, The Black Power Structure headline the night while Sonjay Poontang returns for an encore performance. Former Frank Melton bodyguard Marcus Wright makes his premier appearance at Trollfest singing "I'm a Sweet Transvestite" from "The Rocky Horror Picture Show." Kamikaze will sing his new hit, “How I sold out to da Man.” Robbie Bell again performs: “Mamas, don't let your babies grow up to be Bells” and “Any friend of Ed Peters is a friend of mine”. After the show, Ms. Bell will autograph copies of her mug shot photos. In a salute to “Dancing with the Stars”, Ms. Bell and Hinds County District Attorney Robert Smith will dance the Wango Tango.

Wrestling returns, except this time it will be a Battle Royal with Othor Cain, Ben Allen, Kim Wade, Haley Fisackerly, Alan Lange, and “Big Cat” Donna Ladd all in the ring at the same time. The Battle Royal will be in a steel cage, no time limit, no referee, and the losers must leave town. Marshand Crisler will be the honorary referee (as it gives him a title without actually having to do anything).


Meet KIM Waaaaaade at the Entergy Tent. For five pesos, Kim will sell you a chance to win a deed to a crack house on Ridgeway Street stuffed in the Howard Industries pinata. Don't worry if the pinata is beaten to shreds, as Mr. Wade has Jose, Emmanuel, and Carlos, all illegal immigrants, available as replacements for the it. Upon leaving the Entergy tent, fig leaves will be available in case Entergy literally takes everything you have as part of its Trollfest ticket price adjustment charge.

Donna Ladd of The Jackson Free Press will give several classes on learning how to write. Smearing, writing without factchecking, and reporting only one side of a story will be covered. A donation to pay their taxes will be accepted and she will be signing copies of their former federal tax liens. Ms. Ladd will give a dramatic reading of her two award-winning essays (They received The Jackson Free Press "Best Of" awards.) "Why everything is always about me" and "Why I cover murders better than anyone else in Jackson".

In the spirit of helping those who are less fortunate, Trollfest '09 adopts a cause for which a portion of the proceeds and donations will be donated: Keeping Frank Melton in his home. The “Keep Frank Melton From Being Homeless” booth will sell chances for five dollars to pin the tail on the jackass. John Reeves has graciously volunteered to be the jackass for this honorable excursion into saving Frank's ass. What's an ass between two friends after all? If Mr. Reeves is unable to um, perform, Speaker Billy McCoy has also volunteered as when the word “jackass” was mentioned he immediately ran as fast as he could to sign up.


In order to help clean up the legal profession, Adam Kilgore of the Mississippi Bar will be giving away free, round-trip plane tickets to the North Pole where they keep their bar complaint forms (which are NOT available online). If you don't want to go to the North Pole, you can enjoy Brant Brantley's (of the Mississippi Commission on Judicial Performance) free guided tours of the quicksand field over by High Street where all complaints against judges disappear. If for some reason you are unable to control yourself, never fear; Judge Houston Patton will operate his jail where no lawyers are needed or allowed as you just sit there for minutes... hours.... months...years until he decides he is tired of you sitting in his jail. Do not think Judge Patton is a bad judge however as he plans to serve free Mad Dog 20/20 to all inmates.

Trollfest '09 is a pet-friendly event as well. Feel free to bring your dog with you and do not worry if your pet gets hungry, as employees of the Jackson Zoo will be on hand to provide some of their animals as food when it gets to be feeding time for your little loved one.

Relax at the Fox News Tent. Since there are only three blonde reporters in Jackson (being blonde is a requirement for working at Fox News), Megan and Kathryn from WAPT and Wendy from WLBT will be on loan to Fox. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both and a torn-up Obama yard sign will entitle you to free drinks served by Megan, Wendy, and Kathryn. Get your tickets now. Since this is an event for trolls, no ID is required. Just bring the hate. Bring the family, Trollfest '09 is for EVERYONE!!!

This is definitely a Beaver production.


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Trollfest '07

Jackson Jambalaya is the home of Trollfest '07. Catch this great event which promises to leave NE Jackson & Fondren in flames. Sonjay Poontang and his band headline the night with a special steel cage, no time limit "loser must leave town" bout between Alan Lange and "Big Cat"Donna Ladd following afterwards. Kamikaze will perform his new song F*** Bush, he's still a _____. Did I mention there was no referee? Dr. Heddy Matthias and Lori Gregory will face off in the undercard dueling with dangling participles and other um, devices. Robbie Bell will perform Her two latest songs: My Best Friends are in the Media and Mama's, Don't Let Your Babies Grow up to be George Bell. Sid Salter of The Clarion-Ledger will host "Pin the Tail on the Trial Lawyer", sponsored by State Farm.

There will be a hugging booth where in exchange for your young son, Frank Melton will give you a loooong hug. Trollfest will have a dunking booth where Muhammed the terrorist will curse you to Allah as you try to hit a target that will drop him into a vat of pig grease. However, in the true spirit of Separate But Equal, Don Imus and someone from NE Jackson will also sit in the dunking booth for an equal amount of time. Tom Head will give a reading for two hours on why he can't figure out who the hell he is. Cliff Cargill will give lessons with his .80 caliber desert eagle, using Frank Melton photos as targets. Tackleberry will be on hand for an autograph session. KIM Waaaaaade will be passing out free titles and deeds to crackhouses formerly owned by The Wood Street Players.

If you get tired come relax at the Fox News Tent. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both will entitle you to free drinks.Get your tickets now. Since this is an event for trolls, no ID is required, just bring the hate. Bring the family, Trollfest '07 is for EVERYONE!!!

This is definitely a Beaver production.

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