Mr. Franklin worked in the telecommunications field for 17 years. He moved to Jackson from Birmingham two years ago with his wife and children. He said "I've been dreaming about running a business with my family. My family and I like working together. We home-school our children."
Mr. Franklin said "Over the years, I dreamed about some kind of business but let the dreams pass by. About a year ago I watched a movie that inspired me to get off my butt. It was The Secret Life of Walter Mitty. That movie rang true with me. The next day, we started trying to figure out how to pay for a business and what it would take."
Deep South Pops makes all pops on-site. Only natural ingredients are used in the production of the pops and they are locally sourced when possible. One example is the strawberry and basil pop (KF note: It was quite good.). Fresh strawberries and basil were cut yesterday morning and used to make that particular flavor. Deep South also offers a variety of floats that can be made with the pops (Yes, there is a beer float.). There are at any given time four to sixteen flavors. Mr. Franklin said there are over forty possible flavors in his repertoire of recipes although the list is constantly evolving.
The most popular flavors are Buttermilk (It tastes like a very creamy vanilla) and creole cream cheesecake. A small dairy farmer in South Mississippi kept the creole cream cheese tradition alive and provides it to Deep South. Mr. Franklin said his favorite pop is the grapefruit rosemary.
Deep South sells ten different craft beers. Most of them are produced in Mississippi and include brands such as Lazy Magnolia, Southern Prohibition, and Mississippi Brewing. A full coffee menu is offered with ingredients provided by Mississippi Coffee Company. The gelato ice cream is made by Sweet Magnolia Ice Cream Company in Clarksdale.
Mr. Franklin said he has two full-time and ten part-time employees. "I have not had any 'What have I done moments". He said "I have loved every minute of it. I come from a corporate world. I like to speak to people while I'm here."
How has Deep South Pops done since it opened? Mr. Franklin's biggest problem has been meeting demand. He said "We did not anticipate the response we got. We were hoping to average 150 pops a day when we opened. We averaged 350 per day and now average 550 pops per day. We sold almost 1,900 last weekend. That is not counting other products. All pops are $3."
Deep South also has pages on Twitter, Instagram, and Facebook. Creative Distillery designed the logo and branding. Architect Vito Cannizaro designed the layout of the building.