Friday, July 24, 2015

Deep South Pops is on a mission to cool off Jackson.

Who would guess that watching The Secret Life of Walter Mitty would lead to the creation of a Deep South Pops on North State Street?  Fondrenite Jake Franklin was tired of dreaming, got inspired to do something by the movie, and then opened Deep South Pops on June 15.  Deep South Pops serves frozen gourmet popsicles, gelato ice cream,  coffee, and craft beer.  Deep South Pops is open 6:00 AM to 9:00 PM seven days a week and is on the corner of North State Street and Euclid, across from Millsaps College.


Mr. Franklin worked in the telecommunications field for 17 years.  He moved to Jackson from Birmingham two years ago with his wife and children.  He said "I've been dreaming about running a business with my family.  My family and I like working together.  We home-school our children."


Mr. Franklin said "Over the years, I dreamed about some kind of business but let the dreams pass by. About a year ago I watched a movie that inspired me to get off my butt.  It was The Secret Life of Walter Mitty.  That movie rang true with me.  The next day, we started trying to figure out how to pay for a business and what it would take."

Jake Franklin
"We were inspired by other similar businesses in the Southeast.  We decided to break the mold and do our own version.  Most of them don't have dining areas and only offer counters.  We created a meeting place for people so families would have a place to sit down.  We added to the menu gelato ice cream, sorbets, craft beer, and sodas.  We wanted to have a place for the community to gather, rekindle connections, and make new ones as well" said Mr. Franklin.

Deep South Pops makes all pops on-site.  Only natural ingredients are used in the production of the pops and they are locally sourced when possible.  One example is the strawberry and basil pop (KF note: It was quite good.).   Fresh strawberries and basil were cut yesterday morning and used to make that particular flavor.   Deep South also offers a variety of floats that can be made with the pops (Yes, there is a beer float.).  There are at any given time four to sixteen flavors.  Mr. Franklin said there are over forty possible flavors in his repertoire of recipes although the list is constantly evolving.

The most popular flavors are Buttermilk (It tastes like a very creamy vanilla) and creole cream cheesecake.  A small dairy farmer in South Mississippi kept the creole cream cheese tradition alive and provides it to Deep South.  Mr. Franklin said his favorite pop is the grapefruit rosemary.

Deep South sells ten different craft beers.  Most of them are produced in Mississippi and include brands such as Lazy Magnolia, Southern Prohibition, and Mississippi Brewing.  A full coffee menu is offered with ingredients provided by Mississippi Coffee Company.  The gelato ice cream is made by Sweet Magnolia Ice Cream Company in Clarksdale.




Mr. Franklin said he has two full-time and ten part-time employees.  "I have not had any 'What have I done moments". He said "I have loved every minute of it.  I come from a corporate world.  I like to speak to people while I'm here."

How has Deep South Pops done since it opened? Mr. Franklin's biggest problem has been meeting demand.  He said "We did not anticipate the response we got.  We were hoping to average 150 pops a day when we opened.  We averaged 350 per day and now average 550 pops per day.  We sold almost 1,900 last weekend.  That is not counting other products.  All pops are $3."

Deep South also has pages on Twitter, Instagram, and Facebook.  Creative Distillery designed the logo and branding.  Architect Vito Cannizaro designed the layout of the building.  

16 comments:

Anonymous said...

I'm so glad to see this building back in good use again. I heard about this place, but wasn't sure where it was. I will go visit. Thanks KF for supporting local businesses.

Anonymous said...

8:39, when you do, I would suggest the cheesecake Popsicle. I'm confident it's the best Popsicle I've ever had.

Anonymous said...

Walter Mitty.

Avery Wiseman said...

Other folks will be here to lob bombs at Jackson soon enough, but it's good to see Franklin stepping out there to follow a dream. It's not going to change Jackson, and I'm not going to make the trip to this location often, but it's great to have unique businesses like this in the area, and I wish him all the best.

La Brioche is another example. I've only been there a couple of times because I just don't go into Jackson much anymore (I can get everything I need in other places), but it's a great addition to the area, and I hope their success continues. Maybe both of these will expand to other locations in the metro one day. One can hope, right?

Anonymous said...

Cool! Looking forward to stopping by.

Anonymous said...

Definitely try the cheesecake pop.

Anonymous said...

I have not spent one penny inside the Jackson city limits in more than three years, and I'll not break that streak for a "gourmet" popsicle. However, I'm glad the Fondren hipsters have another place to hang their fedoras. Too bad this business will fall by the wayside before winter. Not only do I not spend money in Jackson (and that includes not attending New Stage, the MSO, the museum, etc.), I do want to see Jackson implode. A phoenix can only arise from ashes, not from a semi-destroyed crime-hole. A couple of weeks ago, I had an important meeting in downtown Jackson that would have required me paying to park. Even that was too much, so I convinced my boss to let me participate via Skype. Leaving Jackson was the best thing I ever did. (Now waiting for the JFP mouthbreathers that lurk here to discredit me.)

Kingfish said...

Hope you feel better after writing all dat.

Now get lost and stay lost.

Anonymous said...

2:43

It's because you are cheap.

And small.

And angry.

Anonymous said...

Glad I don't wake up every morning, or go to bed at night, as pissed off as 2:43.

Anonymous said...

Wow, I can't imagine skipping fun restaurants and entertainment because I want to prove a stupid point about an area. I enjoy living in Rankin, but love to visit all the great things Jackson, Madison and other nearby areas offer as well. That is a sad life. I'm looking forward to visiting Deep South Pops.

Mid-Life Lawyer said...

I've been meaning to try that place out but I was thinking it was in the Fondren district before I read this. I'll check it out this weekend for sure.

Anonymous said...

7:01 - I'm sure the Fondren district will claim this. I will try it out.

Anonymous said...

@2:43- thanks for helping the rest of us out and keeping the wait down at this place, Lou's, Manship and Pig and Pint. You're only hurting yourself not trying these places out. I'm sure the Jackson city counsel will have to try a new bond proposal or tax hike as the lack of your parking fee has dealt the final blow to their infrastructure. A better Jackson means a better Ridgeland, Brandon, Clinton, pearl, Richland and Madison.

Spots Trend-Setter, Not said...

After drumming up a shit-storm about the evils of Jackson (and Fondren) every three hours for the past five years, Kingfish tells somebody who disses Fondren (and Jackson) to get lost and stay lost. This guy must be either psycho or have some sort of multiple personality disorder issues...which equates to psycho.

But, craft beer and trendy popsicles sounds like they may be a game changer. Indeed.

"Honey, round up the kids and let's drive into Jackson for a Popsicle. What say?"

Anonymous said...

8:39 sez "I heard about this place but wasn't sure where it was." Sure you did. Liar.

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Trollfest '09

Trollfest '07 was such a success that Jackson Jambalaya will once again host Trollfest '09. Catch this great event which will leave NE Jackson & Fondren in flames. Othor Cain and his band, The Black Power Structure headline the night while Sonjay Poontang returns for an encore performance. Former Frank Melton bodyguard Marcus Wright makes his premier appearance at Trollfest singing "I'm a Sweet Transvestite" from "The Rocky Horror Picture Show." Kamikaze will sing his new hit, “How I sold out to da Man.” Robbie Bell again performs: “Mamas, don't let your babies grow up to be Bells” and “Any friend of Ed Peters is a friend of mine”. After the show, Ms. Bell will autograph copies of her mug shot photos. In a salute to “Dancing with the Stars”, Ms. Bell and Hinds County District Attorney Robert Smith will dance the Wango Tango.

Wrestling returns, except this time it will be a Battle Royal with Othor Cain, Ben Allen, Kim Wade, Haley Fisackerly, Alan Lange, and “Big Cat” Donna Ladd all in the ring at the same time. The Battle Royal will be in a steel cage, no time limit, no referee, and the losers must leave town. Marshand Crisler will be the honorary referee (as it gives him a title without actually having to do anything).


Meet KIM Waaaaaade at the Entergy Tent. For five pesos, Kim will sell you a chance to win a deed to a crack house on Ridgeway Street stuffed in the Howard Industries pinata. Don't worry if the pinata is beaten to shreds, as Mr. Wade has Jose, Emmanuel, and Carlos, all illegal immigrants, available as replacements for the it. Upon leaving the Entergy tent, fig leaves will be available in case Entergy literally takes everything you have as part of its Trollfest ticket price adjustment charge.

Donna Ladd of The Jackson Free Press will give several classes on learning how to write. Smearing, writing without factchecking, and reporting only one side of a story will be covered. A donation to pay their taxes will be accepted and she will be signing copies of their former federal tax liens. Ms. Ladd will give a dramatic reading of her two award-winning essays (They received The Jackson Free Press "Best Of" awards.) "Why everything is always about me" and "Why I cover murders better than anyone else in Jackson".

In the spirit of helping those who are less fortunate, Trollfest '09 adopts a cause for which a portion of the proceeds and donations will be donated: Keeping Frank Melton in his home. The “Keep Frank Melton From Being Homeless” booth will sell chances for five dollars to pin the tail on the jackass. John Reeves has graciously volunteered to be the jackass for this honorable excursion into saving Frank's ass. What's an ass between two friends after all? If Mr. Reeves is unable to um, perform, Speaker Billy McCoy has also volunteered as when the word “jackass” was mentioned he immediately ran as fast as he could to sign up.


In order to help clean up the legal profession, Adam Kilgore of the Mississippi Bar will be giving away free, round-trip plane tickets to the North Pole where they keep their bar complaint forms (which are NOT available online). If you don't want to go to the North Pole, you can enjoy Brant Brantley's (of the Mississippi Commission on Judicial Performance) free guided tours of the quicksand field over by High Street where all complaints against judges disappear. If for some reason you are unable to control yourself, never fear; Judge Houston Patton will operate his jail where no lawyers are needed or allowed as you just sit there for minutes... hours.... months...years until he decides he is tired of you sitting in his jail. Do not think Judge Patton is a bad judge however as he plans to serve free Mad Dog 20/20 to all inmates.

Trollfest '09 is a pet-friendly event as well. Feel free to bring your dog with you and do not worry if your pet gets hungry, as employees of the Jackson Zoo will be on hand to provide some of their animals as food when it gets to be feeding time for your little loved one.

Relax at the Fox News Tent. Since there are only three blonde reporters in Jackson (being blonde is a requirement for working at Fox News), Megan and Kathryn from WAPT and Wendy from WLBT will be on loan to Fox. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both and a torn-up Obama yard sign will entitle you to free drinks served by Megan, Wendy, and Kathryn. Get your tickets now. Since this is an event for trolls, no ID is required. Just bring the hate. Bring the family, Trollfest '09 is for EVERYONE!!!

This is definitely a Beaver production.


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Trollfest '07

Jackson Jambalaya is the home of Trollfest '07. Catch this great event which promises to leave NE Jackson & Fondren in flames. Sonjay Poontang and his band headline the night with a special steel cage, no time limit "loser must leave town" bout between Alan Lange and "Big Cat"Donna Ladd following afterwards. Kamikaze will perform his new song F*** Bush, he's still a _____. Did I mention there was no referee? Dr. Heddy Matthias and Lori Gregory will face off in the undercard dueling with dangling participles and other um, devices. Robbie Bell will perform Her two latest songs: My Best Friends are in the Media and Mama's, Don't Let Your Babies Grow up to be George Bell. Sid Salter of The Clarion-Ledger will host "Pin the Tail on the Trial Lawyer", sponsored by State Farm.

There will be a hugging booth where in exchange for your young son, Frank Melton will give you a loooong hug. Trollfest will have a dunking booth where Muhammed the terrorist will curse you to Allah as you try to hit a target that will drop him into a vat of pig grease. However, in the true spirit of Separate But Equal, Don Imus and someone from NE Jackson will also sit in the dunking booth for an equal amount of time. Tom Head will give a reading for two hours on why he can't figure out who the hell he is. Cliff Cargill will give lessons with his .80 caliber desert eagle, using Frank Melton photos as targets. Tackleberry will be on hand for an autograph session. KIM Waaaaaade will be passing out free titles and deeds to crackhouses formerly owned by The Wood Street Players.

If you get tired come relax at the Fox News Tent. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both will entitle you to free drinks.Get your tickets now. Since this is an event for trolls, no ID is required, just bring the hate. Bring the family, Trollfest '07 is for EVERYONE!!!

This is definitely a Beaver production.

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