Wednesday, December 31, 2014

MBJ: How Sanderson saved the PGA tourney

The Mississippi Business Journal published a nice feel-good story about how Sanderson Farms saved the Mississippi PGA tour event and helped Blair Batson Children's Hospital:

Years from now Mississippi golf fans will tell of how chicken — or, more specifically, a chicken empire — saved the state’s spot on the Professional Golf Association tour.

The rescue required convincing Joe Sanderson Jr. and the board of his publicly traded company that chicken and the sponsor-less True South Classic belonged together under the new tournament name of the Sanderson Golf Championship....

The philanthropy includes matching employee donations to the United Way and making contributions to colleges and universities in the states in which Sanderson Farms operates.

As Sanderson thought over the tournament sponsorship, he kept thinking of the financial benefits Blair E. Batson Children’s Hospital in Jackson receives through money Century Club Charities raises from the PGA tour stop. “My granddaughter had been a patient at the hospital on more than one occasion. I certainly did not want the hospital to lose the proceeds from that tournament,” Sanderson says of the pediatric medical facility on the University of Mississippi Medical Center campus.

He also dwelled on the potential loss of the $25 million economic boost the tournament gives the state annually. He worried about Mississippi’s image as well, Sanderson recalls. “I thought it would have been an embarrassment for the state to lose that PGA event,” he says.

Between the January and February board meetings, Sanderson met with tournament organizers and his own executive staff. “We discussed this as a way for public relations instead of advertising.”

Like Joe Sanderson, company CFO Mike Cockrell struggled to see the value to shareholders. However, the value soon came into focus, he says. “At the end of the day, we thought it would fit our brand and benefit our shareholders to help those children. Once we began to think of it that way, it was an easy decision.”

So was the September 2013 decision to take on a three-year sponsorship extension, Cockrell says.....

With the move of the tournament from Annandale Golf Club in Madison to the Country Club of Jackson this year, tournament organizers could add new events and amenities. That all added to revenue that brought the winner’s prize from $540,000 in 2013 to 2014’s $700,000-plus. The enhancement also allowed for the increased contribution by Century Charities.

Further, the Sanderson Farms Championship’s total purse rose by $1 million from 2013’s level to $4 million for last November’s tournament.

The move from the thunderstorms and heat of July to crisp fall weather in November proved a winning idea, says Steve Jent, who took over as the tournament’s first full-time executive director slightly more than a year ago..... Rest of article

19 comments:

JJ the GOP Water Carrier said...

[AND] in return ol' Uncle Joe was promised all the illegals alien workers his Mississippi chickens plants could employ!

Anonymous said...

4:59 don't you know that there are no longer illegal aliens in the US? Not sure what Obama calls em. Guest workers?

John P said...

What was not mentioned was the insight, vision and hard work that John Lang, as President of Century Club Charities, had to partner Sanderson and Batson to make this a great partnership and basis for a great tournament sponsorship for all Mississippians to be proud of !!!Thanks Johnny for all your hard work and belief in keeping this tournament alive for the right reasons !!!!

Anonymous said...

Century Club Charities uses a whopping 19% for program services. (Should be at least over 50%) Just an entity for raising money to put on the tournament.

http://www.sos.ms.gov/Applications/Pages/Charities-Search.aspx

Anonymous said...

Dear Naysayers:
How much did you donate to any charity last year?
Please send your resume and I'll be sure and see that you get a job on the production line.

Anonymous said...

>>>How much did you donate to any charity last year?<<<

Directly? Or indirectly through the sham tax write-offs that some so called charities pass along to their partners in crime?

There are probably some local "charities" that are under 10% of expenses for program services.

"Charity-What's in it for me? 2015." JJ is accepting nominations now. Extra points for links to the pictures in the media of the special people dressed in full pimp at the so-called fundraiser.

Anonymous said...

Jackson is riddled with charities, non-profits and "associations" that are nothing more than employment agencies set up to provide elitists with annual six-figure incomes. Pull their 990s to see the truth.

Anonymous said...

a true charity spends 100 percent of proceeds on their intended customers; anybody else who takes a dime from the fund for themselves is self-serving;

Anonymous said...

Go look at Amanda Fontaine with the "Mississippi Burn Foundation". Her donors must love to keep her lifestyle going.

Anonymous said...

How typical of the naysayers to suggest to paint this charity with the broad brush of charities which are suspect as if all charities are the same...bad.

I'd be more inclined to be positive and think that a charity that raised a $1 million during ONE event is doing something right!

But, in any case, put up or shut up!

Anonymous said...

YAWN ... SSSnnnoorrrreeee ... ZZZZZzzzzzzz

Anonymous said...

9:28 am One can tell that you're either Snoozy or Grumpy and a mentally dwarf!

Kingfish said...

Some people can't stand to see others succeed. Let St. Andrews make a national list of top private schools and here come the green-eyed ones who can't wait to tear it down instead of saying "good job". Two 13 year old students write something that gets published in the New York Times? Can't have that so we have to trash them. Sanderson does something good and Blair Batson gets more money? Destroy them. Kill them. Annihilate them.

People wonder why Mississippi is last. Some can't wait to blow up every success story that happens here.

Anonymous said...

AMEN, KF!

Anonymous said...

Ok, let's congratulate folks like Mr. Sanderson who do good things for our state. It's people like Morgan Shands who give charities a bad name. Whatever became of his case?

Unlisted Donor said...

"....dressed in full pimp." That right there is hillarious. Does the name Alan Lange come to mind?

When I'm in a medical office waiting room and pick up one of those magazines and thumb through thirty pages of my non-peers dressed flamboyantly, all appearing with at least one vessel of hooch, I'm frightened, actually. I just wanta go back home where I'm normal.

And those people vote and probably control the puppetry ropes of our society.

Anonymous said...

1:19 am You aren't " normal" and you don't see Mr. Sanderson on those pages.
You do see people having fun who also donated to a charity they support.
So, you stay home and count your pennies by yourself or make sure your church building gets larger in hopes that will make God ignore your sorry attitude towards his other creatures!

Anonymous said...

Interesting that Mr. Sanderson did not give credit to Tom Sanderson who started the first Production Plant in Hazlehurst and his wife Ruth Sanderson who coined the phrase "MISS GOLDY" which Sanderson used for years.

Juan Plucker Pollo said...

The business of killing and processing chickens is so tough, horrible and poorly-paid that not even criminals will participate for more than a few days, said Haley Barbour, a former governor, a close ally of Sanderson and an insistent advocate for more [illegal] immigration.

Working at a slaughterhouse is “nasty, dirty work where every day the [workers] come home covered in blood and guts, veins and feet and feathers,” Barbour said at an immigration-boosting event held by the Bipartisan Policy Center, an D.C-based business advocacy group.

Not even convicts in the state’s work-release program will do the job, Barbour added. “The inmates, they won’t stay two days, they’d rather be in a penitentiary than work in a chicken plant,” he said.

The conditions are so terrible that Americans won’t work in the slaughterhouses, and the companies have to hire illegals, Barbour suggested.

“You go into a chicken-processing plant anywhere in Mississippi, and if you can find somebody on the floor who speaks English, I’ll give you $100,” he said, before making a pitch for a new immigration reform that would allow companies to hire more foreign workers in place of Americans.

Barbour has a long history with Sanderson. As governor, he appointed Sanderson as one of six chairman or vice chairmen of the Governor’s Commission on Recovery, Rebuilding and Renewal, after Hurricane Katrina in 2005.

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Trollfest '07 was such a success that Jackson Jambalaya will once again host Trollfest '09. Catch this great event which will leave NE Jackson & Fondren in flames. Othor Cain and his band, The Black Power Structure headline the night while Sonjay Poontang returns for an encore performance. Former Frank Melton bodyguard Marcus Wright makes his premier appearance at Trollfest singing "I'm a Sweet Transvestite" from "The Rocky Horror Picture Show." Kamikaze will sing his new hit, “How I sold out to da Man.” Robbie Bell again performs: “Mamas, don't let your babies grow up to be Bells” and “Any friend of Ed Peters is a friend of mine”. After the show, Ms. Bell will autograph copies of her mug shot photos. In a salute to “Dancing with the Stars”, Ms. Bell and Hinds County District Attorney Robert Smith will dance the Wango Tango.

Wrestling returns, except this time it will be a Battle Royal with Othor Cain, Ben Allen, Kim Wade, Haley Fisackerly, Alan Lange, and “Big Cat” Donna Ladd all in the ring at the same time. The Battle Royal will be in a steel cage, no time limit, no referee, and the losers must leave town. Marshand Crisler will be the honorary referee (as it gives him a title without actually having to do anything).


Meet KIM Waaaaaade at the Entergy Tent. For five pesos, Kim will sell you a chance to win a deed to a crack house on Ridgeway Street stuffed in the Howard Industries pinata. Don't worry if the pinata is beaten to shreds, as Mr. Wade has Jose, Emmanuel, and Carlos, all illegal immigrants, available as replacements for the it. Upon leaving the Entergy tent, fig leaves will be available in case Entergy literally takes everything you have as part of its Trollfest ticket price adjustment charge.

Donna Ladd of The Jackson Free Press will give several classes on learning how to write. Smearing, writing without factchecking, and reporting only one side of a story will be covered. A donation to pay their taxes will be accepted and she will be signing copies of their former federal tax liens. Ms. Ladd will give a dramatic reading of her two award-winning essays (They received The Jackson Free Press "Best Of" awards.) "Why everything is always about me" and "Why I cover murders better than anyone else in Jackson".

In the spirit of helping those who are less fortunate, Trollfest '09 adopts a cause for which a portion of the proceeds and donations will be donated: Keeping Frank Melton in his home. The “Keep Frank Melton From Being Homeless” booth will sell chances for five dollars to pin the tail on the jackass. John Reeves has graciously volunteered to be the jackass for this honorable excursion into saving Frank's ass. What's an ass between two friends after all? If Mr. Reeves is unable to um, perform, Speaker Billy McCoy has also volunteered as when the word “jackass” was mentioned he immediately ran as fast as he could to sign up.


In order to help clean up the legal profession, Adam Kilgore of the Mississippi Bar will be giving away free, round-trip plane tickets to the North Pole where they keep their bar complaint forms (which are NOT available online). If you don't want to go to the North Pole, you can enjoy Brant Brantley's (of the Mississippi Commission on Judicial Performance) free guided tours of the quicksand field over by High Street where all complaints against judges disappear. If for some reason you are unable to control yourself, never fear; Judge Houston Patton will operate his jail where no lawyers are needed or allowed as you just sit there for minutes... hours.... months...years until he decides he is tired of you sitting in his jail. Do not think Judge Patton is a bad judge however as he plans to serve free Mad Dog 20/20 to all inmates.

Trollfest '09 is a pet-friendly event as well. Feel free to bring your dog with you and do not worry if your pet gets hungry, as employees of the Jackson Zoo will be on hand to provide some of their animals as food when it gets to be feeding time for your little loved one.

Relax at the Fox News Tent. Since there are only three blonde reporters in Jackson (being blonde is a requirement for working at Fox News), Megan and Kathryn from WAPT and Wendy from WLBT will be on loan to Fox. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both and a torn-up Obama yard sign will entitle you to free drinks served by Megan, Wendy, and Kathryn. Get your tickets now. Since this is an event for trolls, no ID is required. Just bring the hate. Bring the family, Trollfest '09 is for EVERYONE!!!

This is definitely a Beaver production.


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Trollfest '07

Jackson Jambalaya is the home of Trollfest '07. Catch this great event which promises to leave NE Jackson & Fondren in flames. Sonjay Poontang and his band headline the night with a special steel cage, no time limit "loser must leave town" bout between Alan Lange and "Big Cat"Donna Ladd following afterwards. Kamikaze will perform his new song F*** Bush, he's still a _____. Did I mention there was no referee? Dr. Heddy Matthias and Lori Gregory will face off in the undercard dueling with dangling participles and other um, devices. Robbie Bell will perform Her two latest songs: My Best Friends are in the Media and Mama's, Don't Let Your Babies Grow up to be George Bell. Sid Salter of The Clarion-Ledger will host "Pin the Tail on the Trial Lawyer", sponsored by State Farm.

There will be a hugging booth where in exchange for your young son, Frank Melton will give you a loooong hug. Trollfest will have a dunking booth where Muhammed the terrorist will curse you to Allah as you try to hit a target that will drop him into a vat of pig grease. However, in the true spirit of Separate But Equal, Don Imus and someone from NE Jackson will also sit in the dunking booth for an equal amount of time. Tom Head will give a reading for two hours on why he can't figure out who the hell he is. Cliff Cargill will give lessons with his .80 caliber desert eagle, using Frank Melton photos as targets. Tackleberry will be on hand for an autograph session. KIM Waaaaaade will be passing out free titles and deeds to crackhouses formerly owned by The Wood Street Players.

If you get tired come relax at the Fox News Tent. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both will entitle you to free drinks.Get your tickets now. Since this is an event for trolls, no ID is required, just bring the hate. Bring the family, Trollfest '07 is for EVERYONE!!!

This is definitely a Beaver production.

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