Thursday, December 18, 2025

Jackson Economic Development Means Embracing "Crossroads of the South"

Amile Wilson penned this guest column.  A Jackson native, Mr. Wilson operates multiple companies including a creative services company and a trailer, truck and equipment rental service in Jackson.

This year’s great Cracker Barrel debacle proves just how much branding matters, and with John Horhn finally sitting in the big chair, it’s time we talk about branding for the City of Jackson. Jackson has something unique, special, and ripe for development and growth, but it’s something that doesn’t match our city branding at all. It’s time for a change.

Good branding is not just a logo, it’s a whole emotional experience for both the brand and the consumer. Such is why reaction to Cracker Barrel was so visceral. It wasn’t just changing the sign on the door, it was changing the interior, changing the attitude, and changing the total experience hungry diners enjoyed.

So, what is the Jackson experience?

I travel quite a bit for work. My company has offices and trucks housed in multiple states and provides services in many others, but we choose to keep our headquarters in Jackson. It’s not just where I live, the location makes business sense.

Yet, when I tell people where I live, they ask with either scoff or total confusion, “Why Jackson?”

Sure, there are lots of reasons, but after spending my 20s crisscrossing the country, I learned the hidden secret: Jackson is the “Crossroads of the South.” Not just the South, I can leave my house and be nearly anywhere by lunch.

By plane, I can leave the Jackson airport and make it to a late lunch in LA, NY, and DC. By car, I can make it to anywhere from Dallas to Atlanta, New Orleans to Nashville. I can do easy business in all those cities and quickly send my trucks and equipment anywhere in the South.

Jackson has the power of being an ultimate hub to nearly every major business center in the South. At one time, Jackson proudly proclaimed itself the “Crossroads of the South” and our economic future depends, at least partially, on people believing that motto and investing here. So why not make our city branding reflect our economic goals?

Sure, I enjoy living in the “City With Soul.” We have great music, great food, and a warm “Best of the New South” community, but neither of those mottos is why Amazon, Nissan, or your humble writer is actually here.

I know we want to be the “City With Soul.” I want people to embrace our music, food, faith, and culture. But to do any of that, they must get here. We don’t accomplish that by trying to compete with New Orleans, Memphis, Atlanta, or anywhere else on their terms. We’ll never beat the Delta on the Blues or New Orleans on the party scene. To try is to condemn ourselves to second-rate status.

Let’s not try to be the next New Orleans or even the next Charlotte. Let Jackson be the best Jackson it can be and offer the world what makes us special.

In this time and at this moment, Jackson offers developers something no one else does. We are the Crossroads of the South. Let’s embrace that motto and watch the city grow.

29 comments:

Anonymous said...

I like this.

Anonymous said...

Cracker Barrel and "John Horhn finally sitting in the big chair". I see what you did there. Well done. (or it was unintentional but still valid)

Anonymous said...

Crime, schools, and infrastructure. If you want Jackson to make a comeback, those 3 things have to be the focus. Fix those things and everything else will fix itself. But it's been years since we've had a mayor and council that cared about those 3 things.

Anonymous said...

Yeah, and I want a solid gold commode too.

Jerry Clower said...

"Crossroads of the South" is trademarked by Crossroads Pump & Supply, Inc. It's also been a slogan for Corinth since the 1850's.
https://www.crossroadsmuseum.com/

Anonymous said...

Jackson is known as the murder capital of the U.S. It will take a lot of work to change it to anything else as long as the people keep electing the same type of people they have been electing.

Anonymous said...

The mayor doesn't have time to talk
branding cause his nose is stuck in
Jxn Water's job.

Just a normal dude said...

Excellent column. My father retired from AT&T. Jackson is definitely a crossroad for physical communication cables (phone, cable TV coax, internet backbone, etc...). Its a railroad crossroad, an interstate crossroad, electrical crossroad, and a business and commercial crossroad. The 'City with Soul' branding is fine and true, such as it is, but that speaks more to the artistic community. 'Crossroads of the South' is true and speaks to the business and investment communities.

Anonymous said...

How about:
"The City with Blight"
"The City with Potholes"
"Jackson, the new 'Murder She Wrote'"
"The City with Palm Grease"
"Federal Corruption Indictments are Us"
"Water, we don't need no stinkin' water"

Anonymous said...

Jackson is a little Detroit

Anonymous said...

Jackson is beyond saving

Anonymous said...

Saving Jackson is like doing cpr on a man who died years ago

Anonymous said...

I couldn’t agree with this more. We have to be THE logistical hub in the deep south. Halfway between Dallas/Atlanta and Memphis New Orleans. We should have trucking and train and air freight companies beating down the door to locate here. Cheap land and geographically centered in the fastest growing section of the United States. But unfortunately our congressional delegation and a majority of the state leadership is lightweight and they do nothing.

The “City with Soul” mantra is great but in a way it feels very Lumumba-esque, leaning into “culture” instead of industry. It would be different if we were competing with New Orleans to be the entertainment city, but we’re not. We can’t compete in that regard. We need companies to relocate here, and we need to be “The Capital of The South” or “The Crossroads of The South”. It just makes sense. Hopefully Horhn can work past the worthless city council and bring some real big $$$ to town soon.

Anonymous said...

Detroit 2

Anonymous said...

It would literally only take one billionaire to buy up some cheap land around I-220, raze all of it, and turn it into the United States' largest industrial park, and have every major manufacturing/logistics company locate some satellite facility there. Then you have quick (and cheap) access to everywhere in the south, plus the Mississippi river is 45 minutes west!

(Yes I am dreaming)

Anonymous said...

There are unfortunately a lot of retards in these comments missing the forest for the trees. Yeah Jackson has a lot of problems. You know how they get fixed? Major reinvestment. Then say hello to a larger tax base, paved roads, higher paid cops, better schools, better water etc..

Anonymous said...

Sure, with unreliable water, inadequate highways to support hundreds of trucks, torn up streets and highways...

This is what the crooked Madison Bo$ have done, i.e. they believe in build, build, build, and now the traffic in gridlock and the streets are torn up.

Anonymous said...

More bulls***! A slogan alone wont save anything, better have competent leadership and accountability in all departments! The next step will be to print t-shirts to sell in the airport and have a parade. The slide will continue, but the party never ends…

Anonymous said...

If the sales focus of Jackson centers on its proximity to somewhere else...we are losing. We have to make Jackson good on its own right. When that happens, capital and investment will follow.

Anonymous said...

Jackson, where Section 8 is not referring to the bleachers in a stadium.

Anonymous said...

Lumumba took Jackson down so far I don’t know how they come back. Infrastructure, crime, finances, image all in collapse. And the people voted for him. Twice.

Anonymous said...

Jackson is succumbing to racist and exclusionary policies

Anonymous said...

Has a public school system ever this far in decline ever recovered? If so, how can it be done? Let's say middle class residents flooded back into the City - who would be the guinea pigs that first sent their kids back into JPS schools?

Anonymous said...

Ha! Good one.

Anonymous said...

If I've said it once I've said it a 1,000 times, Jackson will not return to its distant greatness until it hits rock bottom.

Anonymous said...

Never heard of Amile, but I want some of what he is smoking.

Anonymous said...

The ripest thing in Jackson are some of the dumpsters at behaviorally challenged apartment complexes and restaurants...

Anonymous said...

Mississippi has other cities to invest in that would give better returns!

Anonymous said...

As long as democrats run the city it will continue to be a shithole and all the wishing in the world will never change that.


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Trollfest '07 was such a success that Jackson Jambalaya will once again host Trollfest '09. Catch this great event which will leave NE Jackson & Fondren in flames. Othor Cain and his band, The Black Power Structure headline the night while Sonjay Poontang returns for an encore performance. Former Frank Melton bodyguard Marcus Wright makes his premier appearance at Trollfest singing "I'm a Sweet Transvestite" from "The Rocky Horror Picture Show." Kamikaze will sing his new hit, “How I sold out to da Man.” Robbie Bell again performs: “Mamas, don't let your babies grow up to be Bells” and “Any friend of Ed Peters is a friend of mine”. After the show, Ms. Bell will autograph copies of her mug shot photos. In a salute to “Dancing with the Stars”, Ms. Bell and Hinds County District Attorney Robert Smith will dance the Wango Tango.

Wrestling returns, except this time it will be a Battle Royal with Othor Cain, Ben Allen, Kim Wade, Haley Fisackerly, Alan Lange, and “Big Cat” Donna Ladd all in the ring at the same time. The Battle Royal will be in a steel cage, no time limit, no referee, and the losers must leave town. Marshand Crisler will be the honorary referee (as it gives him a title without actually having to do anything).


Meet KIM Waaaaaade at the Entergy Tent. For five pesos, Kim will sell you a chance to win a deed to a crack house on Ridgeway Street stuffed in the Howard Industries pinata. Don't worry if the pinata is beaten to shreds, as Mr. Wade has Jose, Emmanuel, and Carlos, all illegal immigrants, available as replacements for the it. Upon leaving the Entergy tent, fig leaves will be available in case Entergy literally takes everything you have as part of its Trollfest ticket price adjustment charge.

Donna Ladd of The Jackson Free Press will give several classes on learning how to write. Smearing, writing without factchecking, and reporting only one side of a story will be covered. A donation to pay their taxes will be accepted and she will be signing copies of their former federal tax liens. Ms. Ladd will give a dramatic reading of her two award-winning essays (They received The Jackson Free Press "Best Of" awards.) "Why everything is always about me" and "Why I cover murders better than anyone else in Jackson".

In the spirit of helping those who are less fortunate, Trollfest '09 adopts a cause for which a portion of the proceeds and donations will be donated: Keeping Frank Melton in his home. The “Keep Frank Melton From Being Homeless” booth will sell chances for five dollars to pin the tail on the jackass. John Reeves has graciously volunteered to be the jackass for this honorable excursion into saving Frank's ass. What's an ass between two friends after all? If Mr. Reeves is unable to um, perform, Speaker Billy McCoy has also volunteered as when the word “jackass” was mentioned he immediately ran as fast as he could to sign up.


In order to help clean up the legal profession, Adam Kilgore of the Mississippi Bar will be giving away free, round-trip plane tickets to the North Pole where they keep their bar complaint forms (which are NOT available online). If you don't want to go to the North Pole, you can enjoy Brant Brantley's (of the Mississippi Commission on Judicial Performance) free guided tours of the quicksand field over by High Street where all complaints against judges disappear. If for some reason you are unable to control yourself, never fear; Judge Houston Patton will operate his jail where no lawyers are needed or allowed as you just sit there for minutes... hours.... months...years until he decides he is tired of you sitting in his jail. Do not think Judge Patton is a bad judge however as he plans to serve free Mad Dog 20/20 to all inmates.

Trollfest '09 is a pet-friendly event as well. Feel free to bring your dog with you and do not worry if your pet gets hungry, as employees of the Jackson Zoo will be on hand to provide some of their animals as food when it gets to be feeding time for your little loved one.

Relax at the Fox News Tent. Since there are only three blonde reporters in Jackson (being blonde is a requirement for working at Fox News), Megan and Kathryn from WAPT and Wendy from WLBT will be on loan to Fox. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both and a torn-up Obama yard sign will entitle you to free drinks served by Megan, Wendy, and Kathryn. Get your tickets now. Since this is an event for trolls, no ID is required. Just bring the hate. Bring the family, Trollfest '09 is for EVERYONE!!!

This is definitely a Beaver production.


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Jackson Jambalaya is the home of Trollfest '07. Catch this great event which promises to leave NE Jackson & Fondren in flames. Sonjay Poontang and his band headline the night with a special steel cage, no time limit "loser must leave town" bout between Alan Lange and "Big Cat"Donna Ladd following afterwards. Kamikaze will perform his new song F*** Bush, he's still a _____. Did I mention there was no referee? Dr. Heddy Matthias and Lori Gregory will face off in the undercard dueling with dangling participles and other um, devices. Robbie Bell will perform Her two latest songs: My Best Friends are in the Media and Mama's, Don't Let Your Babies Grow up to be George Bell. Sid Salter of The Clarion-Ledger will host "Pin the Tail on the Trial Lawyer", sponsored by State Farm.

There will be a hugging booth where in exchange for your young son, Frank Melton will give you a loooong hug. Trollfest will have a dunking booth where Muhammed the terrorist will curse you to Allah as you try to hit a target that will drop him into a vat of pig grease. However, in the true spirit of Separate But Equal, Don Imus and someone from NE Jackson will also sit in the dunking booth for an equal amount of time. Tom Head will give a reading for two hours on why he can't figure out who the hell he is. Cliff Cargill will give lessons with his .80 caliber desert eagle, using Frank Melton photos as targets. Tackleberry will be on hand for an autograph session. KIM Waaaaaade will be passing out free titles and deeds to crackhouses formerly owned by The Wood Street Players.

If you get tired come relax at the Fox News Tent. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both will entitle you to free drinks.Get your tickets now. Since this is an event for trolls, no ID is required, just bring the hate. Bring the family, Trollfest '07 is for EVERYONE!!!

This is definitely a Beaver production.

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