Monday, October 13, 2025

Bigger Pie Forum: Faded Roses

Bigger Pie Forum Chairman Kelly Williams authored this post. 

“Delta Dawn, what’s that flower you have on?

Could it be a faded rose from days gone by?

And did I hear you say he was meeting you here today

To take you to that Mansion in the sky?”

Entergy’s small customers are faded roses from days gone by. They were once loved — when they were the source of Entergy’s growth. When they justified Entergy’s spending and its 10% guaranteed profit. When electricity demand grew at less than a half percent per year. When Entergy promoted “Live Better Electrically” and financed new appliances to increase demand. When the Public Service Commission actually had authority to regulate Entergy’s spending. And when it kept customer rates and Entergy’s profits fair and reasonable.

Entergy and its predecessors’ roots go back over a hundred years. (Remember Reddy Kilowatt?) Entergy and other investor owned utilities (IOU’s) grew slowly and steadily as the economy and population grew. IOU’s needed and courted small customers. And treated them — like valued customers.

Then in the early 2000’s along came hyper-scale data centers with huge power demands greater than hundreds of thousands of small customers. They tripled demand growth for electricity and justified IOU’s massive spending with guaranteed 10%+ profits. And IOU’s became even more favored by pension funds and institutional investors — fast growing monopolies with guaranteed returns.

So data centers became IOU’s new love. Small customers were jilted like Delta Dawn. And were used (pimped) to help pay for IOU system upgrades for Data Centers. Small customers rates went up as a result —the data center effect.

Virginia has more hyper-scale data centers than any other state. Its residential rates have gone up 29% in the last four years. They are expected to double by 2030. IOU’s profits and market values jumped in states with hyper-scale data centers (Virginia, Texas, Georgia, Ohio, and others).

But not in Mississippi — until along came Amazon and its secret deal with Entergy. Mississippi was late to the data center game. It wasn’t nationally ranked. It wasn’t even recognized. It was last. It didn’t have game. It had to go for a Hail Mary. It found one: sideline the PSC. It was the first state to do that. It is the only state to do that.



It jumped in the rankings. Entergy and Amazon could play against small customers without officials. Entergy could run up the data center effect score with no mercy rule.

Legislators changed the rules to allow illegal gimmick plays like automatic certificates of necessity for spending. Like automatic prudence if Entergy’s accountants record its spending for Amazon. Like no bid contracts for Entergy’s favored suppliers and vendors with small customers to pay for everything. Like no caps on rate increases for small customers. Like putting spending for projects in the rate base before they work and even if they never work. So how does the data center effect work? Imagine data centers as mega mansions in Entergy Mississippi’s monopoly service area with 500,000 residential and small business customers (a million people). Many live in dilapidated houses because they can’t afford upkeep. Or higher electric rates. Then Entergy raises all their rates to help pay for electricity for the mansions — which use more electricity than all of them combined.

That’s the data center effect. But it’s on steroids when there’s no PSC to throw flags on Entergy’s illegal spending for power plants and infrastructure for the mansions.

How did Mississippi get away with sidelining the PSC? Politicians styled the secret deal as an Economic Development Project. They said Entergy is in the Economic Development business — not in the regulated utility business. The Legislature passed Senate Bill 2001. It says economic development is more important than keeping customers rates and Entergy’s profits fair and reasonable. The bill sidelines the PSC to be sure it gets the message.

The Governor and those who benefit from the the secret Entergy-Amazon data centers deal say it’s good for the state — never-mind that it will cause higher residential and small business rates for over a million people including many who struggle just to get by.

They also say the secret deal will make the grid more “resilient” (i.e. stable) and resistant to blackouts due to Amazon’s mandates for more solar power. Unreliable (intermittent) solar power makes the grid stronger and more reliable? That’s like saying more injury-prone benchwarmers make your team stronger. Imagine: “Close game. Quarterback goes down. Back up? He’s hurt. Game over. Lights out.”

Small customers jilted. Pretty and courted once. Now just faded roses from days gone by.

“In her younger days, they called her Delta Dawn

Prettiest woman you ever laid eves on

Then a man of low degree stood by her side

Promised he’d take her for his bride …”

And lied.

(Alex Harvey wrote Delta Dawn about his Mother. She was from the Mississippi Delta. She had a hard life. He said she lived it like she had a suitcase in her hand — and no place to put it down.)

Kelley Williams

This post is a paid advertisement. 


9 comments:

Anonymous said...

Mr. Williams - Please name the legislators responsible for this travesty.

Macy Hanson said...

This piece nails it! This makes my blood boil. A bunch of fake capitalists at the Capitol!

Anonymous said...

Fake capitalists? How about let Entergy do whatever it thinks best for its shareholders. Don’t like it? Invent something better. Ask AT&T. It happens.

Anonymous said...

"Live Better Electrically" was a slogan used by Mississippi Power & Light Company long before Entergy existed in Mississippi.

Anonymous said...

I remember Haley Fisakerly (I believe on Supertalk) being asked if these data center deals would increase customer rates to pay for the experiment. He played an end around and said, "Well, no, not directly, but of course we will always have increases for necessary expenses, repairs, things wear out, you know and increases are just normally required"....quoting loosely.

Anonymous said...

MS GOP is as corrupt as it gets. So many hands were greased under the table to make all this happen, all at the expense of the citizens that put them there. And they will vote them right back in, the defunding of course education and critical thinking has paid off.

Anonymous said...

I heard Fisackerly's interview on SuperTalk. I needed a shower when the segments ended. Look for a 29% increase in a couple of years.

Anonymous said...

Yes, yes. This is the way it works. I’m glad there are some waking up to reality. Largest solar plant in USA being dismantled now. The company that owned it ran out of government subsidies so the business model no longer worked (12 years of subsidies and collapse of business in 14 years). If it can’t stand alone financially but leans on government subsidies, once the government support runs out or no longer fits, the project files for bankruptcy. Poor MS is late in game and our rulers have bad FOMO so we get the stuff others don’t want. Hence why we sell out - our people and land are labeled cheap in comparison to the rest of the world.

Anonymous said...

8:20 PM, we must vote Republicans back in when the choice is between them and Democrats.

Pro-crime/pro-criminal.
Defund/abolish the police.
Perversion of young innocent children.
Boys beating up on girls in sports.
Tax dollars for illegals for housing etc. while hard working American citizens that deal with inflated home prices and rents due to Bidens pro-inflation give aways that now have to be paid for.
DEI.
Retard climate policies.
Wanting to take away the rights of law abiders to defend themselves while at the same time using soft on crime pro-lawlessness policies to create chaos.

Democrats have become the party of sheer evil. And unless this changes, we’re stuck with the “corrupt” MS GOP (assuming Kelley Williams is telling us the truth re: Entergy).


Recent Comments

Search Jackson Jambalaya

Subscribe to JJ's Youtube channel

Archives

Trollfest '09

Trollfest '07 was such a success that Jackson Jambalaya will once again host Trollfest '09. Catch this great event which will leave NE Jackson & Fondren in flames. Othor Cain and his band, The Black Power Structure headline the night while Sonjay Poontang returns for an encore performance. Former Frank Melton bodyguard Marcus Wright makes his premier appearance at Trollfest singing "I'm a Sweet Transvestite" from "The Rocky Horror Picture Show." Kamikaze will sing his new hit, “How I sold out to da Man.” Robbie Bell again performs: “Mamas, don't let your babies grow up to be Bells” and “Any friend of Ed Peters is a friend of mine”. After the show, Ms. Bell will autograph copies of her mug shot photos. In a salute to “Dancing with the Stars”, Ms. Bell and Hinds County District Attorney Robert Smith will dance the Wango Tango.

Wrestling returns, except this time it will be a Battle Royal with Othor Cain, Ben Allen, Kim Wade, Haley Fisackerly, Alan Lange, and “Big Cat” Donna Ladd all in the ring at the same time. The Battle Royal will be in a steel cage, no time limit, no referee, and the losers must leave town. Marshand Crisler will be the honorary referee (as it gives him a title without actually having to do anything).


Meet KIM Waaaaaade at the Entergy Tent. For five pesos, Kim will sell you a chance to win a deed to a crack house on Ridgeway Street stuffed in the Howard Industries pinata. Don't worry if the pinata is beaten to shreds, as Mr. Wade has Jose, Emmanuel, and Carlos, all illegal immigrants, available as replacements for the it. Upon leaving the Entergy tent, fig leaves will be available in case Entergy literally takes everything you have as part of its Trollfest ticket price adjustment charge.

Donna Ladd of The Jackson Free Press will give several classes on learning how to write. Smearing, writing without factchecking, and reporting only one side of a story will be covered. A donation to pay their taxes will be accepted and she will be signing copies of their former federal tax liens. Ms. Ladd will give a dramatic reading of her two award-winning essays (They received The Jackson Free Press "Best Of" awards.) "Why everything is always about me" and "Why I cover murders better than anyone else in Jackson".

In the spirit of helping those who are less fortunate, Trollfest '09 adopts a cause for which a portion of the proceeds and donations will be donated: Keeping Frank Melton in his home. The “Keep Frank Melton From Being Homeless” booth will sell chances for five dollars to pin the tail on the jackass. John Reeves has graciously volunteered to be the jackass for this honorable excursion into saving Frank's ass. What's an ass between two friends after all? If Mr. Reeves is unable to um, perform, Speaker Billy McCoy has also volunteered as when the word “jackass” was mentioned he immediately ran as fast as he could to sign up.


In order to help clean up the legal profession, Adam Kilgore of the Mississippi Bar will be giving away free, round-trip plane tickets to the North Pole where they keep their bar complaint forms (which are NOT available online). If you don't want to go to the North Pole, you can enjoy Brant Brantley's (of the Mississippi Commission on Judicial Performance) free guided tours of the quicksand field over by High Street where all complaints against judges disappear. If for some reason you are unable to control yourself, never fear; Judge Houston Patton will operate his jail where no lawyers are needed or allowed as you just sit there for minutes... hours.... months...years until he decides he is tired of you sitting in his jail. Do not think Judge Patton is a bad judge however as he plans to serve free Mad Dog 20/20 to all inmates.

Trollfest '09 is a pet-friendly event as well. Feel free to bring your dog with you and do not worry if your pet gets hungry, as employees of the Jackson Zoo will be on hand to provide some of their animals as food when it gets to be feeding time for your little loved one.

Relax at the Fox News Tent. Since there are only three blonde reporters in Jackson (being blonde is a requirement for working at Fox News), Megan and Kathryn from WAPT and Wendy from WLBT will be on loan to Fox. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both and a torn-up Obama yard sign will entitle you to free drinks served by Megan, Wendy, and Kathryn. Get your tickets now. Since this is an event for trolls, no ID is required. Just bring the hate. Bring the family, Trollfest '09 is for EVERYONE!!!

This is definitely a Beaver production.


Note: Security provided by INS.

Trollfest '07

Jackson Jambalaya is the home of Trollfest '07. Catch this great event which promises to leave NE Jackson & Fondren in flames. Sonjay Poontang and his band headline the night with a special steel cage, no time limit "loser must leave town" bout between Alan Lange and "Big Cat"Donna Ladd following afterwards. Kamikaze will perform his new song F*** Bush, he's still a _____. Did I mention there was no referee? Dr. Heddy Matthias and Lori Gregory will face off in the undercard dueling with dangling participles and other um, devices. Robbie Bell will perform Her two latest songs: My Best Friends are in the Media and Mama's, Don't Let Your Babies Grow up to be George Bell. Sid Salter of The Clarion-Ledger will host "Pin the Tail on the Trial Lawyer", sponsored by State Farm.

There will be a hugging booth where in exchange for your young son, Frank Melton will give you a loooong hug. Trollfest will have a dunking booth where Muhammed the terrorist will curse you to Allah as you try to hit a target that will drop him into a vat of pig grease. However, in the true spirit of Separate But Equal, Don Imus and someone from NE Jackson will also sit in the dunking booth for an equal amount of time. Tom Head will give a reading for two hours on why he can't figure out who the hell he is. Cliff Cargill will give lessons with his .80 caliber desert eagle, using Frank Melton photos as targets. Tackleberry will be on hand for an autograph session. KIM Waaaaaade will be passing out free titles and deeds to crackhouses formerly owned by The Wood Street Players.

If you get tired come relax at the Fox News Tent. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both will entitle you to free drinks.Get your tickets now. Since this is an event for trolls, no ID is required, just bring the hate. Bring the family, Trollfest '07 is for EVERYONE!!!

This is definitely a Beaver production.

Note: Security provided by INS
.