Jackson Jambalaya

NOT a fan!

Some ad agency took Meena and the Creekmores for a ride.

This will blow Gallo's mind. He's so used to saying 'Star 222, a free call, if'n you're a Cellular South customer'. They'll have to reprogram Paul down at the Politically affiliated station.

I'm still scratching my head on this one.

I swear, until I saw it in print, I thought they changed it to Cease Fire....

Read in the paper they're introducing a multi-level affinity program. Must have probs w/ customer churn.

Its just weird ......

Wow. The new name is awful. Surely they could have come up with something better. Awful. What were they thinking?

I have to agree. Some ad guy sold the powers on this and no one had the guts to disagree. Rebranding could make sence but this, its just strange.

Horrible move in my opinion. I understand they are trying to become non-regionalized, but CSpire???

However, if the rumors are true that they will get the iPhone5 in October (there was no comment given to the question in the CL story), then they will get a ton of customers in Mississippi.

Crazy Conspiracy Theory Time: Did Apple offer them the iPhone with the condition that they would need to "deregionalize" to protect Apple's brand?

But some NYC ad agency, like Y&R or Huge, two that the Creekmeena's like to hear them say how great they are, definitely took them for a ride.

Someone close to them who has their best interests in mind should ask the Creekmores to check the clothes they may not be wearing.

They are going to have more problems than a stupid name once the Obama LightSquared fast-tracking scandal gets fully exposed. Gotta wonder if switch-hitting Chipper's hands are dirty in that mess too considering his now exposed lobbying efforts against the AT&T/T-Mobile merger.

C Spire. C Spire try to be big time. Try Spire try. Fail Spire fail.

This company is hugely successful. I dare say much more successful than all of us internet second guessers. Geez envy runs deep in the class war.

Geez your anonymous assumptions have run amok.

No one in their right mind is going to leave them because of a name change, as long as their rates and service stay the same, they'll be okay.

Still doesn't mean that it is not an error in judgment. Now if they start raising rates to pay for everything from signs to letterhead and business cards, then they may lose a few customers.

Like the earlier comment said - if they get the iPhone, they'll get a ton of customers from AT&T. I'll be one of them.

The new name is certainly getting a lot of buzz. That's got to bring smiles somewhere.

It's called "rebranding", you morons. Cellular South is a great company, and it is totally simple minded for one to simply write off a normal corporate move. Cellular South, for better or worse, is a growing company. They have even grown through the recession(s). The rebranding is nothing more than a typical move for a company that has experienced unprecedented growth in a relatively new industry.

Odd that a company experiencing unprecedented growth filed a paranoid lawsuit against a competitor to stop a merger. But what the hell do us morons know anyhow?

Same geniuses perhaps who thought Belhaven College should be "Belhaven University."

If it ain't broke, don't fix it. Advice too few execs can follow.

Just a thought. If your future plans are to take your services nationwide then having a regional term in your name, "South" is a branding obstacle.

Yes, others have done it i.e. Northwestern Mutual, Mutual of Omaha,etc... but that more than likely wouldn't be the case if the those business weren't started over 100 years ago.

Sign me up for the IPO.

I didn't like the name at first, but I also remember not liking Cingular. We know how that turned out. One thing you can say about CellSouth is that they have never skimped on marketing. They use the same madison ave. firms as the big boys with very polished commercials. (I can spot a Ramey tv ad in the first two seconds)I am guessing C-spire spent a ton of money on the rebrand also. If so, chances are we will all love it in time.

1:40,

Doubt it.

"Cingular" at least kinda sorta meant something.

"C Spire"? What are we supposed to think of? Inspire? Perspire? Conspire?

That last will be a natural headline whenever someone at the company gets busted for something. As happens to every company at some point.

KF, your headline just made my day. Hilarious! Bless you for the laugh.

Well I just looked over at the poll and saw--Its Bush's fault--as an option. You killing me, Dude. That's as good as the twin lakes choice.

Call it whatever, but after 5 years with them, I'm gone. I went from having an excellent experience to a really bad one.

I may be unique in that; I don't know, but if I'm not, rebranding won't help.

As long as they keep offering unlimited data at the lowest rates around, continue with the best coverage here in the state (where I spend 95% of my time), and keep selling Android phones, then I don't care if they call it Hitler/Taliban/Satan Wireless -- I'll still be a customer.

Separately, what was your deal at 10:30 Thursday night, KF? Was it liquor, or did somebody kick your pet?

Must have been like choosing a new user name. All the good ones were already taken.

Been with CS since 2004 and have been pleased with service until recently.
Beginning in July I have had an increase in dropped calls and big problems with billing. Very frustrating. Hopefully not a sign of the future with this company.

Do not like new name at all.