Wednesday, September 16, 2026

Robert St. John: Real Wealth

 For most of my life I had the wrong idea about what makes a man rich.

Two weeks ago, my wife asked me what I wanted for my 65th birthday. I told her the same thing I told her last year, and the year before that, and the year before that.

Dinner.

Not a trip. Not a watch. Not anything I could put on a shelf and admire for six months before forgetting about it. I wanted a table full of people I love in the Purple Parrot Room at Crescent City Grill.

My birthday isn’t until October 2, but I won’t be home. I’ll be working in Rome that day, headed toward the Amalfi Coast, hosting a group of Yonderlust guests. So, Jill put the dinner together a couple of nights before I left for Europe.

There were 14 of us around the table.

At some point during dinner, I stopped paying attention to whatever conversation was going on and started looking around the room. A sense of overwhelming gratitude hit me. And then this little voice started in on me: You need to stand up and tell these people what they mean to you.

I ignored it.

That seemed like the sensible thing to do.

I’m fine standing in front of a thousand people and giving a speech. Put me in a ballroom, hand me a microphone, and I can go for an hour. But standing up in front of 13 people I love and telling them, one at a time, what they mean to me? That felt a whole lot harder.

So I sat there. But the voice kept after me for 30 or 45 minutes.

Finally, I gave in.

My daughter was sitting immediately to my left, so I started with her. Then I moved to her husband, and from there I went around the table, one person at a time, saying a little something about each of them and what they had meant in my life. No notes. No plan. I just said whatever came to mind. Some of it was funny. Some of it wasn’t. A couple of things probably came out wrong. That’s usually how things go when they’re real.

And then, after working my way all the way around the table, I came to the person sitting on my right. My wife. My best friend for almost 40 years. 

My grandfather used to say, “You can judge a man’s wealth not by the size of his pocketbook, but by the depth and breadth of his friendships.”

He also said, “A rich man has his first dollar. A true wealthy man has his first friend.”

I heard those lines all my life. Though I’m not sure I understood either one until recently.

For a lot of years, I thought birthdays were about gifts. And for a lot of my adult life, I chased the material things pretty hard. Money. Stuff. More stuff. Better stuff. The next thing— which was still just stuff.

I’m not going to sit here and pretend I’ve turned into some monk who owns three possessions and sleeps on a mat. I like a nice hotel. I like a good steak. I own restaurants. I’m not anti-comfort.

 


But I do know this: the things I value most now can’t be bought. That took me a while. Probably longer than it should have.

I’ve got friends in my life I’ve known so long I can’t remember meeting them. There’s something about those early friendships that is almost impossible to duplicate later.

Those people knew you before you became anything.

Before the job title. Before the business. Before anyone outside your hometown had a clue who you were. Before you learned how to polish your story or make yourself sound more impressive than you really are.

They knew the original version.

And somehow, if you’re lucky, they still like you.

I can go months without seeing some of those people. Years, even. Then we sit down and in five minutes we’re right back where we left off.

That is a rare thing.

It also gets harder to make those kinds of friendships as you get older. There’s no playground anymore. Nobody walks over at recess and says, “Hey, you want to be friends?” Adult friendships take effort. Schedules get crowded. Families grow. Work takes over. People move away. Life gets noisy.

Still, some of the best friendships in my life came later.

Restaurants have brought people into my life. So has recovery. Church has. Business has. Travel certainly has. 

I’m writing this on a plane headed to Athens, Greece, where I’ll host 25 Americans on the first of five Yonderlust tours this fall. We’ll start in Greece, then I’ll host another group through Rome, Amalfi, and Naples, followed by three groups in Tuscany.

A few people will stay with me for more than one leg, which I like. You get to know people differently when you travel with them. You eat together, get lost together, laugh together, wait on buses together, and occasionally get on each other’s nerves. That’s travel.

One of the great unexpected blessings of Yonderlust is how many of the people who started out as guests have become friends. Hundreds of people have traveled with us over the years. We’ve shared meals, missed turns, bad weather, great wine, and a lot of laughs. Somewhere along the way, a lot of those relationships stopped being host and guest and just became friendship.

I never saw that coming.

I started Yonderlust because I love travel, food, and showing people the places I love. I figured we would take some good trips, eat some good meals, and hopefully give people experiences they would remember.

I didn’t know I was going to make so many friends.

There’s a week off between southern Italy and Tuscany, which I’m not crazy about. One day between groups is enough for me. But we couldn’t get the villa on the week we needed, and the villa won.

I’ll spend some of that time in London working on my next book, “A Tuscan Travel Journal.” I’ll stop in Milan for a couple of nights to see friends (yep, I’m blessed to have them over here, too), then head south and finish the fall season in Tuscany.

At 65, I’ve been around long enough to accumulate a lot of stuff. I’ve also been around long enough to learn that almost none of it deserves the importance I once gave it.

I’ve had some good years, some hard ones, made plenty of mistakes, learned a few things, and been blessed more than I deserve.

But none of that was what I was looking at the other night.

I was looking at a table. My daughter. My son-in-law. Friends from different chapters of my life. My wife sitting beside me.

And I was thinking about my grandfather.

A rich man has his first dollar. A truly wealthy man has his first friend. I’m not sure where that puts me on anybody else’s scorecard. But sitting at that table, I felt like the richest man in the world.

Onward.

 

Purple Parrot Pumpkin Cheesecake

 

2 pounds cream cheese, room temperature 
1 Brown sugar 

Pinch salt
5 eggs 

4 egg yolks
3 /4 cup Pumpkin Puree

2 tsp vanilla extract 

2 tsp Pumpkin Spice

 

Preheat the oven to 275 degrees

 

Place softened cream cheese in large mixing bowl and beat using paddle attachment on medium speed until VERY smooth. Scrape sides and beat again to ensure there are no lumps. 

 

Add brown sugar and mix well. Add in eggs and yolks a few at a time, allowing them to incorporate well before adding more.

 

Place the mixer on slow speed and add pumpkin puree, vanilla extract, and pumpkin spice. As soon as the pumpkin is incorporated, stop mixing

 

Pour the batter into a cheesecake crust (recipe listed below) and bake for 1-1 1 /2 hours. The cheesecake should jiggle slightly when tapped. Remove and let cool on a wire rack. Refrigerate overnight before serving.

 

To cut cheesecake, run a thin knife under hot water before cutting each slice.

 

 

Cheesecake Crust

 

1 1 /2  cups             graham cracker crumbs

3 /4  cup                  melted butter

1 /2  cup                  sugar

 

Combine crumbs and sugar and mix by hand Add butter in stages, mixing well before each addition.

 

Evenly distribute the crust in a nine-inch spring form pan, pressing it firmly on the bottom of the pan, and building crust up two inches on the sides of the pan.

 

Pour in the cheesecake batter and bake for 1-1 1 /2 hours. The cheesecakes should jiggle slightly when tapped.

 

Remove and cool refrigerate overnight before serving.

 

To cut, run a thin knife under hot water before cutting each slice.

 



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Trollfest '09

Trollfest '07 was such a success that Jackson Jambalaya will once again host Trollfest '09. Catch this great event which will leave NE Jackson & Fondren in flames. Othor Cain and his band, The Black Power Structure headline the night while Sonjay Poontang returns for an encore performance. Former Frank Melton bodyguard Marcus Wright makes his premier appearance at Trollfest singing "I'm a Sweet Transvestite" from "The Rocky Horror Picture Show." Kamikaze will sing his new hit, “How I sold out to da Man.” Robbie Bell again performs: “Mamas, don't let your babies grow up to be Bells” and “Any friend of Ed Peters is a friend of mine”. After the show, Ms. Bell will autograph copies of her mug shot photos. In a salute to “Dancing with the Stars”, Ms. Bell and Hinds County District Attorney Robert Smith will dance the Wango Tango.

Wrestling returns, except this time it will be a Battle Royal with Othor Cain, Ben Allen, Kim Wade, Haley Fisackerly, Alan Lange, and “Big Cat” Donna Ladd all in the ring at the same time. The Battle Royal will be in a steel cage, no time limit, no referee, and the losers must leave town. Marshand Crisler will be the honorary referee (as it gives him a title without actually having to do anything).


Meet KIM Waaaaaade at the Entergy Tent. For five pesos, Kim will sell you a chance to win a deed to a crack house on Ridgeway Street stuffed in the Howard Industries pinata. Don't worry if the pinata is beaten to shreds, as Mr. Wade has Jose, Emmanuel, and Carlos, all illegal immigrants, available as replacements for the it. Upon leaving the Entergy tent, fig leaves will be available in case Entergy literally takes everything you have as part of its Trollfest ticket price adjustment charge.

Donna Ladd of The Jackson Free Press will give several classes on learning how to write. Smearing, writing without factchecking, and reporting only one side of a story will be covered. A donation to pay their taxes will be accepted and she will be signing copies of their former federal tax liens. Ms. Ladd will give a dramatic reading of her two award-winning essays (They received The Jackson Free Press "Best Of" awards.) "Why everything is always about me" and "Why I cover murders better than anyone else in Jackson".

In the spirit of helping those who are less fortunate, Trollfest '09 adopts a cause for which a portion of the proceeds and donations will be donated: Keeping Frank Melton in his home. The “Keep Frank Melton From Being Homeless” booth will sell chances for five dollars to pin the tail on the jackass. John Reeves has graciously volunteered to be the jackass for this honorable excursion into saving Frank's ass. What's an ass between two friends after all? If Mr. Reeves is unable to um, perform, Speaker Billy McCoy has also volunteered as when the word “jackass” was mentioned he immediately ran as fast as he could to sign up.


In order to help clean up the legal profession, Adam Kilgore of the Mississippi Bar will be giving away free, round-trip plane tickets to the North Pole where they keep their bar complaint forms (which are NOT available online). If you don't want to go to the North Pole, you can enjoy Brant Brantley's (of the Mississippi Commission on Judicial Performance) free guided tours of the quicksand field over by High Street where all complaints against judges disappear. If for some reason you are unable to control yourself, never fear; Judge Houston Patton will operate his jail where no lawyers are needed or allowed as you just sit there for minutes... hours.... months...years until he decides he is tired of you sitting in his jail. Do not think Judge Patton is a bad judge however as he plans to serve free Mad Dog 20/20 to all inmates.

Trollfest '09 is a pet-friendly event as well. Feel free to bring your dog with you and do not worry if your pet gets hungry, as employees of the Jackson Zoo will be on hand to provide some of their animals as food when it gets to be feeding time for your little loved one.

Relax at the Fox News Tent. Since there are only three blonde reporters in Jackson (being blonde is a requirement for working at Fox News), Megan and Kathryn from WAPT and Wendy from WLBT will be on loan to Fox. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both and a torn-up Obama yard sign will entitle you to free drinks served by Megan, Wendy, and Kathryn. Get your tickets now. Since this is an event for trolls, no ID is required. Just bring the hate. Bring the family, Trollfest '09 is for EVERYONE!!!

This is definitely a Beaver production.


Note: Security provided by INS.

Trollfest '07

Jackson Jambalaya is the home of Trollfest '07. Catch this great event which promises to leave NE Jackson & Fondren in flames. Sonjay Poontang and his band headline the night with a special steel cage, no time limit "loser must leave town" bout between Alan Lange and "Big Cat"Donna Ladd following afterwards. Kamikaze will perform his new song F*** Bush, he's still a _____. Did I mention there was no referee? Dr. Heddy Matthias and Lori Gregory will face off in the undercard dueling with dangling participles and other um, devices. Robbie Bell will perform Her two latest songs: My Best Friends are in the Media and Mama's, Don't Let Your Babies Grow up to be George Bell. Sid Salter of The Clarion-Ledger will host "Pin the Tail on the Trial Lawyer", sponsored by State Farm.

There will be a hugging booth where in exchange for your young son, Frank Melton will give you a loooong hug. Trollfest will have a dunking booth where Muhammed the terrorist will curse you to Allah as you try to hit a target that will drop him into a vat of pig grease. However, in the true spirit of Separate But Equal, Don Imus and someone from NE Jackson will also sit in the dunking booth for an equal amount of time. Tom Head will give a reading for two hours on why he can't figure out who the hell he is. Cliff Cargill will give lessons with his .80 caliber desert eagle, using Frank Melton photos as targets. Tackleberry will be on hand for an autograph session. KIM Waaaaaade will be passing out free titles and deeds to crackhouses formerly owned by The Wood Street Players.

If you get tired come relax at the Fox News Tent. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both will entitle you to free drinks.Get your tickets now. Since this is an event for trolls, no ID is required, just bring the hate. Bring the family, Trollfest '07 is for EVERYONE!!!

This is definitely a Beaver production.

Note: Security provided by INS
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