Thursday, December 25, 2025

Robert St. John: Showing Up for Christmas

For over three decades, Christmas never really meant a day off.

That lesson came early. I was sixteen years old in 1977 when I landed my first tax-paying job at a local radio station. Sunday afternoons were spent sitting in a small booth while the New Orleans Saints played. When the broadcast cut to local commercials, my job was to play the spots that had been bought and paid for. Once an hour, I was given five seconds for station identification, and those five seconds felt like forever.

“You are listening to WHSY AM, Hattiesburg.”

That was my debut.

Eventually, I moved into weekend shifts, and I was ecstatic. I later learned that none of the other DJs wanted to work weekends, which probably explains how I got the job, but at the time it felt like a promotion earned the hard way. Then came the shift no one wanted—six o’clock Christmas Eve night until six o’clock Christmas morning, followed a week later by six p.m. New Year’s Eve until six a.m. New Year’s Day.

In those days, radio shifts were four hours long, and a twelve-hour shift was unheard of. But I was sixteen and hungry for airtime, so I took whatever they would give me. I worked those overnight shifts two years in a row—my junior year and senior year of high school—and I loved every minute of it.

Those long, quiet hours shaped how working Christmases felt to me. The holiday wasn’t about time off; it was about showing up. That outlook stuck.


Work has been steady since those late-seventies days, with one rough patch in the early eighties when jobs came and went. Finding work wasn’t the problem; keeping it was. Getting clean and sober in 1983 changed everything. Since then, there hasn’t been a stretch without work, and my gratitude for that has never faded.

After flunking out of college, I fell backward into the restaurant business and fell in love with it at the same time. Bills needed paying, so any shift was fair game. Christmas Eve and Christmas Day were no different. If the doors were open, I was working.

When the first restaurants opened—the Purple Parrot Café and the Purple Parrot Grill—we were open on Christmas Eve. Those early years meant ninety-hour weeks in the kitchen. We were closed on Christmas Day, and that day belonged to family. There weren’t many days off back then, but Christmas Day felt familiar, and it reminded me of those radio years.

Eventually, I made the decision to close on Christmas Eve. By then, I had pulled out of the kitchen and cut my schedule down to something closer to seventy hours a week, and I started taking Christmas Eve off while the team worked. After a couple of years of that, it didn’t sit right. I felt like Scrooge. We’ve been closed on Christmas Eve ever since. This year, only the bakery will be open, and even then, it will be a short day.

Christmas in the restaurant business carries a different kind of energy. Like retail, we’re busier than normal. December doesn’t make our year the way it does for some industries, but it’s still a strong month. These days, it also means private parties—friends, families, and companies filling our rooms and wanting things to feel special. It’s a good kind of tired.

Christmas parties for our team have always mattered to me. Before owning restaurants, most of the holiday parties I experienced were pretty lame. As a newbie in the workforce, I remember thinking that now that I had a real job and a professional position, a high-dollar Christmas bonus like the ones executives got on television shows was surely coming.

I got a fruitcake.

It didn’t make it home. It went straight out the window into the Leaf River as I crossed the bridge. Sixteen-year-olds don’t want fruitcake, and I’ve held a grudge against that foodstuff ever since.

The Purple Parrot Café opened on December 27, 1987, and we were far too busy to think about hosting a Christmas party. We made up for it with Christmas in July instead—a barbecue at a water park with live music and ribs. That day also happened to be when I met my wife. We’ve been together ever since. From that point forward, Christmas parties became non-negotiable.

It has taken me far too long to realize something obvious. Next year, for the first time ever, all of the New South Restaurant Group concepts will celebrate Christmas together. More than 450 teammates will gather in one room for one party. The concepts have always operated well, but mostly independently, and that’s changing. It’s overdue.

Christmas shows up differently in each restaurant, and that’s part of the fun.

For thirty-two years, the Purple Parrot Café handled the holidays with restraint, using tasteful touches like jingle bells tied with logo-branded ribbon and placed gently around guests’ necks. That restaurant didn’t survive COVID. In its place now stands the Maple Bar, where the Christmas décor is elegant, understated, and intentional. It remains one of my favorite rooms I’ve ever created, and it’s rare that I sit there without saying—out loud or quietly to myself—“I love this room.”

Crescent City Grill looks like Mardi Gras happened at the North Pole, festive without losing its footing, and ready to roll straight into Carnival on January 6. Mahogany Bar, along with Crescent City Grill, is one of our oldest continually operating concepts, and it is also the undisputed king of Christmas. Justin Jordan, who decorates all of our spaces, was given one directive: “I want it to look like Christmas threw up in here.” He delivered, enthusiastically and in the best possible way.

Loblolly Bakery leans into Christmas with a bakery-themed tree decorated in bread, butter, and whimsy. Ed’s Burger Joint goes all-in on retro, tacky Christmas, which somehow fits that room perfectly. Tabella keeps things quiet and understated. The Midtowner, which was designed to feel like it’s been there since 1948, features the only tinsel tree in my life these days. I grew up with tinsel everywhere, and Justin took pity on me and went all in.

None of this is accidental. Décor matters because feeling matters. Restaurants don’t just sell food; they sell moments and memories, and Christmas just turns the volume up.

As the season rolls along, gratitude sits front and center—for work, for teammates who show up, for guests who choose to spend meaningful moments in our rooms, and for the chance to help those who need it most. Extra Table exists to feed Mississippians facing food insecurity, and Christmas is the right time to lean into that mission. More information can be found at extratable.org.

Wishing everyone a Merry Christmas, filled with warmth, shared tables, and grateful hearts.

Onward into the New Year.



Honey Bundt Cake

There’s something about the deep, rich flavor of honey that feels right at home during the Christmas season. This bundt cake brings back memories of family gatherings on Bellewood Drive where sweets were as much a part of the celebration as the presents under the tree. The warm notes of cinnamon and honey make it a natural fit for holiday mornings or as the perfect finish to a Christmas feast. The pomegranate glaze adds a bright, tart finish that keeps things interesting.

Make sure to grease every nook and cranny of your bundt pan thoroughly. Use butter and dust with flour for a clean release. Also, letting the cake cool for a solid twenty minutes before flipping is key to avoiding a sticky mess.

Serves 8 to 10

Preheat oven to 325°F

10 tablespoons unsalted butter, softened
1/2 cup light brown sugar, packed
1/4 cup granulated sugar
4 large eggs
1 1/4 cups honey
2 teaspoons pure vanilla extract
3 cups all-purpose flour
2 teaspoons baking soda
1 teaspoon baking powder
1/4 teaspoon salt
1 1/2 teaspoons ground cinnamon
1 cup buttermilk

Pomegranate Glaze (for serving)
3 cups confectioner’s sugar
3 to 4 tablespoons pomegranate juice

If using a stand mixer, beat the butter on high with the paddle attachment until light and fluffy. If not, place the butter in a medium-sized mixing bowl and beat on high until light and fluffy.

Add the brown sugar and granulated sugar to the butter and beat for one more minute.

Add the eggs one at a time, mixing well after each addition.

In a separate bowl, whisk together the flour, baking soda, baking powder, salt, and cinnamon.

Add the honey to the butter mixture and mix well.

With the mixer on low speed, alternate adding the flour mixture and buttermilk until fully incorporated.

Lightly butter and flour a bundt pan, making sure to cover all the crevices.

Allow the batter to rest for ten minutes before pouring into the pan. This helps the flour hydrate fully, leading to a more tender crumb. Pour the batter evenly into the prepared pan and bake on the center rack for 55 to 60 minutes. To test for doneness, insert a toothpick into the cake—it should come out clean.

Place the bundt pan on a wire cooling rack for twenty minutes before carefully flipping it onto a serving dish.

While the cake cools, prepare the glaze by mixing the confectioner’s sugar with the pomegranate juice, one tablespoon at a time, until the desired consistency is reached.

Drizzle the glaze over the cooled bundt cake and garnish with pomegranate seeds if desired.

Serve with a dollop of lightly sweetened whipped cream flavored with honey and vanilla for an extra touch of luxury.

Store any unused portion of the cake in an airtight container.

 


Recent Comments

Search Jackson Jambalaya

Subscribe to JJ's Youtube channel

Archives

Trollfest '09

Trollfest '07 was such a success that Jackson Jambalaya will once again host Trollfest '09. Catch this great event which will leave NE Jackson & Fondren in flames. Othor Cain and his band, The Black Power Structure headline the night while Sonjay Poontang returns for an encore performance. Former Frank Melton bodyguard Marcus Wright makes his premier appearance at Trollfest singing "I'm a Sweet Transvestite" from "The Rocky Horror Picture Show." Kamikaze will sing his new hit, “How I sold out to da Man.” Robbie Bell again performs: “Mamas, don't let your babies grow up to be Bells” and “Any friend of Ed Peters is a friend of mine”. After the show, Ms. Bell will autograph copies of her mug shot photos. In a salute to “Dancing with the Stars”, Ms. Bell and Hinds County District Attorney Robert Smith will dance the Wango Tango.

Wrestling returns, except this time it will be a Battle Royal with Othor Cain, Ben Allen, Kim Wade, Haley Fisackerly, Alan Lange, and “Big Cat” Donna Ladd all in the ring at the same time. The Battle Royal will be in a steel cage, no time limit, no referee, and the losers must leave town. Marshand Crisler will be the honorary referee (as it gives him a title without actually having to do anything).


Meet KIM Waaaaaade at the Entergy Tent. For five pesos, Kim will sell you a chance to win a deed to a crack house on Ridgeway Street stuffed in the Howard Industries pinata. Don't worry if the pinata is beaten to shreds, as Mr. Wade has Jose, Emmanuel, and Carlos, all illegal immigrants, available as replacements for the it. Upon leaving the Entergy tent, fig leaves will be available in case Entergy literally takes everything you have as part of its Trollfest ticket price adjustment charge.

Donna Ladd of The Jackson Free Press will give several classes on learning how to write. Smearing, writing without factchecking, and reporting only one side of a story will be covered. A donation to pay their taxes will be accepted and she will be signing copies of their former federal tax liens. Ms. Ladd will give a dramatic reading of her two award-winning essays (They received The Jackson Free Press "Best Of" awards.) "Why everything is always about me" and "Why I cover murders better than anyone else in Jackson".

In the spirit of helping those who are less fortunate, Trollfest '09 adopts a cause for which a portion of the proceeds and donations will be donated: Keeping Frank Melton in his home. The “Keep Frank Melton From Being Homeless” booth will sell chances for five dollars to pin the tail on the jackass. John Reeves has graciously volunteered to be the jackass for this honorable excursion into saving Frank's ass. What's an ass between two friends after all? If Mr. Reeves is unable to um, perform, Speaker Billy McCoy has also volunteered as when the word “jackass” was mentioned he immediately ran as fast as he could to sign up.


In order to help clean up the legal profession, Adam Kilgore of the Mississippi Bar will be giving away free, round-trip plane tickets to the North Pole where they keep their bar complaint forms (which are NOT available online). If you don't want to go to the North Pole, you can enjoy Brant Brantley's (of the Mississippi Commission on Judicial Performance) free guided tours of the quicksand field over by High Street where all complaints against judges disappear. If for some reason you are unable to control yourself, never fear; Judge Houston Patton will operate his jail where no lawyers are needed or allowed as you just sit there for minutes... hours.... months...years until he decides he is tired of you sitting in his jail. Do not think Judge Patton is a bad judge however as he plans to serve free Mad Dog 20/20 to all inmates.

Trollfest '09 is a pet-friendly event as well. Feel free to bring your dog with you and do not worry if your pet gets hungry, as employees of the Jackson Zoo will be on hand to provide some of their animals as food when it gets to be feeding time for your little loved one.

Relax at the Fox News Tent. Since there are only three blonde reporters in Jackson (being blonde is a requirement for working at Fox News), Megan and Kathryn from WAPT and Wendy from WLBT will be on loan to Fox. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both and a torn-up Obama yard sign will entitle you to free drinks served by Megan, Wendy, and Kathryn. Get your tickets now. Since this is an event for trolls, no ID is required. Just bring the hate. Bring the family, Trollfest '09 is for EVERYONE!!!

This is definitely a Beaver production.


Note: Security provided by INS.

Trollfest '07

Jackson Jambalaya is the home of Trollfest '07. Catch this great event which promises to leave NE Jackson & Fondren in flames. Sonjay Poontang and his band headline the night with a special steel cage, no time limit "loser must leave town" bout between Alan Lange and "Big Cat"Donna Ladd following afterwards. Kamikaze will perform his new song F*** Bush, he's still a _____. Did I mention there was no referee? Dr. Heddy Matthias and Lori Gregory will face off in the undercard dueling with dangling participles and other um, devices. Robbie Bell will perform Her two latest songs: My Best Friends are in the Media and Mama's, Don't Let Your Babies Grow up to be George Bell. Sid Salter of The Clarion-Ledger will host "Pin the Tail on the Trial Lawyer", sponsored by State Farm.

There will be a hugging booth where in exchange for your young son, Frank Melton will give you a loooong hug. Trollfest will have a dunking booth where Muhammed the terrorist will curse you to Allah as you try to hit a target that will drop him into a vat of pig grease. However, in the true spirit of Separate But Equal, Don Imus and someone from NE Jackson will also sit in the dunking booth for an equal amount of time. Tom Head will give a reading for two hours on why he can't figure out who the hell he is. Cliff Cargill will give lessons with his .80 caliber desert eagle, using Frank Melton photos as targets. Tackleberry will be on hand for an autograph session. KIM Waaaaaade will be passing out free titles and deeds to crackhouses formerly owned by The Wood Street Players.

If you get tired come relax at the Fox News Tent. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both will entitle you to free drinks.Get your tickets now. Since this is an event for trolls, no ID is required, just bring the hate. Bring the family, Trollfest '07 is for EVERYONE!!!

This is definitely a Beaver production.

Note: Security provided by INS
.