Wednesday, October 9, 2024

Robert St. John: Sicily 2024

Palermo, Sicily— Travel has a way of opening the world, peeling back the layers of the familiar, and revealing the extraordinary. It’s something that grabbed hold of me 13 years ago when I first took my wife, my then 14-year-old daughter, and my 10-year-old son on an adventure of a lifetime. We flew to Sweden, bought a Volvo, and embarked on a six-month journey through 72 cities, 17 countries, and two continents. Somewhere along that trip, Italy called, and I flew my buddy Wyatt over. Together, we wrote a book. And what started as an exploration of places and flavors became the foundation of my side-gig today—guiding others through the European cities, towns, landscapes and experiences that have captivated me.

Back then, during that whirlwind of cities and culinary discoveries, I had no inkling that leading tours would become such a big part of my life. At book signings for the Italian book, folks would ask if I’d ever thought about taking people to the places I had written about. I figured it was just polite chatter, small talk while I signed the inside cover. But the questions kept coming. People seemed genuinely interested, and one day, I thought, "Why not?" So, I made a simple Facebook post to gauge interest. That first trip filled up quickly, and before I knew it, there was a waiting list. Then, the waiting list developed its own waiting list. That’s how it all started.

This November, I will have hosted over 1,250 people since launching these European tours eight years ago (though we paused for two years during the pandemic). It’s an honor and a privilege that humbles me every time. I never imagined when I started that it would grow to this extent, or that I’d find such fulfillment in introducing others to the people, places, and wonders I’ve discovered over the years. Traveling has always been a personal passion, but it’s a different kind of joy to see someone else’s eyes light up when they experience something new—a city, a dish, a moment.

The restaurant business has always been, and will always be, my primary focus. It’s the heart of what I do, and I’m deeply grateful for the 400 team members who keep everything together back home. We currently have the best leadership team we’ve had in our 37-year history which gives me great solace. I’m blessed to have that dedicated and capable team leading the way. Their expertise and commitment allow our restaurants to thrive and maintain the high standards we set, even when I’m traveling. I have great confidence in their ability, knowing our guests are always in excellent hands.

This current trip has me leading an enthusiastic group of great people through Sicily— cobalt blue waters, ancient ruins, and plenty of great food tucked away in every corner. From here, I’ll move to Tuscany, where I’ll be hosting four groups back-to-back. It’s a place that feels like a second home at this point and every time I sit down for a meal in Tuscany, it just feels right, familiar, and welcoming. Next year, the itinerary will include—Spain, Tuscany, Holland and Belgium, England and Scotland, Rome, Amalfi, Naples, Venice, Bologna, and Milan. All places in which I’ve hosted tours before. The following year I’ll be adding Greece and the Scandinavian countries. Each place offers its own slice of magic, and I look forward to uncovering those moments with the people who put their trust in me to lead them.



That trust isn’t something I take lightly. When someone takes a week or ten days out of their life to travel with me, it’s a big commitment. It’s an investment of time, money, and, most importantly, trust. I’m honored that people choose to spend their vacations with me, exploring the places I love. What has surprised me most, though, are the friendships that I have made along the way. Most of these travelers have become more than guests; they’ve become friends. I have people who have joined me for seven trips, and on this journey, I’m traveling with folks who have been with me four or five times, along with a few first-timers. It’s a beautiful blend of familiar faces and new ones, and each trip feels like a reunion and an introduction all at once.

It’s also a special joy when old friends come along. On this trip, I have a few lifelong friends and people I’ve known since childhood. There’s something deeply rewarding about reconnecting in faraway places, sharing new experiences, and creating new memories. When one travels with friends, even stronger bonds are formed in a way that doesn’t happen in the routine of everyday life. There’s a sense of discovery, a shared excitement, and it brings people together.

Looking back, I knew I’d enjoy showing people the Europe I’ve come to love—the tucked-away trattorias, the hidden art gems, the quiet piazzas—but I never imagined it would turn into something this meaningful. I didn’t anticipate the deep friendships, the laughs shared over long dinners, or the joy of seeing someone’s face when they experience— for the first time— something that moves them. In those moments, I feel as if I, too, am experiencing it for the first time. It’s the kind of work that doesn’t feel like work. Of course, I’m blessed to be in a business I love—restaurants. The restaurant world is all about hospitality, and it’s been my life’s work. It’s about making people feel welcome, about creating moments that people remember. I’ve been fortunate enough to extend that spirit of hospitality to this travel business. I spend almost four months out of the year in Europe, leading these tours, and it keeps me energized and young. It’s still hospitality work, but it’s a different kind—one that takes place in ancient cities, amidst rolling vineyards, and seaside esplanades.

Every successful journey takes a dedicated team, and I’m blessed to have an incredible group of people who help bring these tours to life. It’s not a solo gig—far from it. Simeon, my executive assistant, is the cornerstone of our operations. She manages all the travel reservations, guest relations, and pre-trip logistics with a level of precision and care that keeps everything running smoothly. Without her, none of this would be possible.

Jesse, my man on the ground for all tours outside Tuscany, has become a favorite among guests. He’s not just an experience coordinator; he’s the guy who makes sure everything feels seamless. Jesse knows how to connect with people, and his relaxed, friendly nature puts everyone at ease. Guests love him, and many have said he’s one of the highlights of their trips. Over the years, he’s become a true friend, not just to me but to my entire family.

Marina, who co-hosts with me in Tuscany, is a certified tour guide with a deep knowledge of the area. But it’s more than just her expertise that makes her special—it’s her warm spirit. She has a way of bringing the culture and history of Tuscany to life in a way that resonates with everyone. Guests often tell me how much they appreciate her insight and how she makes them feel like they’re not just visiting Tuscany, but truly experiencing it. Marina has become like family, and her friendship is something I cherish.

Annagloria, who was there from the very beginning, holds a special place in all of this. She helped me set the foundation for what these tours would become, and she’s been a steady presence ever since. Her support and friendship over the years has been invaluable.

But it doesn’t stop there. Our journey is also made possible by the chefs, restaurateurs, hosts, travel partners, and local guides who welcome us and my guests. Each of these people brings their passion and enthusiasm to the table, making every trip not just a tour, but a genuine experience.

I’m proud to set the vision, host the guests, and lead the team for these tours. But— just as it is in the restaurants— it’s the dedication and hard work of my crew that make it a reality. Working alongside such committed, talented individuals is an honor, and what makes it even more special is the friendship we’ve built over the years. We’re not just colleagues; we’re friends, and that’s what makes every mile traveled and every meal shared even more meaningful.

I’m grateful beyond measure to lead such a well-oiled, passionate, and enthusiastic team, and it’s a privilege to call them friends.

Onward.


Spinach Flan

2 cups Heavy cream

1 ea 10 oz. package frozen chopped spinach, thawed, drained well

4 ea Eggs

2 tsp Kosher salt

1 tsp Fresh ground black pepper

1/8 tsp Ground nutmeg

Grated Parmigiano Reggiano as needed for garnish

1 recipe Roasted Tomato Coulis

Preheat oven to 275.

Combine heavy cream and spinach in a small sauce pot and warm over low heat, just to take the chill off.

Remove from heat and puree until smooth. Strain through a chinois. Discard any solids that remain.

Transfer to a bowl and combine remaining ingredients gently.

Coat 8 4-6 oz. oven safe ramekins with non-stick spray and divide mixture among them. Bake in a water bath for 30 minutes or until set. Allow to cool slightly. Using a paring knife, loosen the flan from around the edges and unmold onto desired plate. Garnish with fresh grated Parmigiano Reggiano.

Yield: 8 servings

Roasted Tomato Coulis

6 ea Roma tomatoes

1 TB Vegetable oil

½ tsp Kosher salt

¼ tsp Fresh ground black pepper

Preheat oven to 350.

Coat tomatoes in oil and place on sheet pan in the oven for 20-30 minutes, until skins begin to wrinkle and begin browning. Rotate tomatoes every 10 minutes to avoid one side burning.

Allow to cool just enough to handle, remove skins and place in food processor or blender with salt and pepper. Puree until smooth. Pass through a chinois if a smoother texture is desired. Serve warm.

Yield: 1 cup


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Trollfest '09

Trollfest '07 was such a success that Jackson Jambalaya will once again host Trollfest '09. Catch this great event which will leave NE Jackson & Fondren in flames. Othor Cain and his band, The Black Power Structure headline the night while Sonjay Poontang returns for an encore performance. Former Frank Melton bodyguard Marcus Wright makes his premier appearance at Trollfest singing "I'm a Sweet Transvestite" from "The Rocky Horror Picture Show." Kamikaze will sing his new hit, “How I sold out to da Man.” Robbie Bell again performs: “Mamas, don't let your babies grow up to be Bells” and “Any friend of Ed Peters is a friend of mine”. After the show, Ms. Bell will autograph copies of her mug shot photos. In a salute to “Dancing with the Stars”, Ms. Bell and Hinds County District Attorney Robert Smith will dance the Wango Tango.

Wrestling returns, except this time it will be a Battle Royal with Othor Cain, Ben Allen, Kim Wade, Haley Fisackerly, Alan Lange, and “Big Cat” Donna Ladd all in the ring at the same time. The Battle Royal will be in a steel cage, no time limit, no referee, and the losers must leave town. Marshand Crisler will be the honorary referee (as it gives him a title without actually having to do anything).


Meet KIM Waaaaaade at the Entergy Tent. For five pesos, Kim will sell you a chance to win a deed to a crack house on Ridgeway Street stuffed in the Howard Industries pinata. Don't worry if the pinata is beaten to shreds, as Mr. Wade has Jose, Emmanuel, and Carlos, all illegal immigrants, available as replacements for the it. Upon leaving the Entergy tent, fig leaves will be available in case Entergy literally takes everything you have as part of its Trollfest ticket price adjustment charge.

Donna Ladd of The Jackson Free Press will give several classes on learning how to write. Smearing, writing without factchecking, and reporting only one side of a story will be covered. A donation to pay their taxes will be accepted and she will be signing copies of their former federal tax liens. Ms. Ladd will give a dramatic reading of her two award-winning essays (They received The Jackson Free Press "Best Of" awards.) "Why everything is always about me" and "Why I cover murders better than anyone else in Jackson".

In the spirit of helping those who are less fortunate, Trollfest '09 adopts a cause for which a portion of the proceeds and donations will be donated: Keeping Frank Melton in his home. The “Keep Frank Melton From Being Homeless” booth will sell chances for five dollars to pin the tail on the jackass. John Reeves has graciously volunteered to be the jackass for this honorable excursion into saving Frank's ass. What's an ass between two friends after all? If Mr. Reeves is unable to um, perform, Speaker Billy McCoy has also volunteered as when the word “jackass” was mentioned he immediately ran as fast as he could to sign up.


In order to help clean up the legal profession, Adam Kilgore of the Mississippi Bar will be giving away free, round-trip plane tickets to the North Pole where they keep their bar complaint forms (which are NOT available online). If you don't want to go to the North Pole, you can enjoy Brant Brantley's (of the Mississippi Commission on Judicial Performance) free guided tours of the quicksand field over by High Street where all complaints against judges disappear. If for some reason you are unable to control yourself, never fear; Judge Houston Patton will operate his jail where no lawyers are needed or allowed as you just sit there for minutes... hours.... months...years until he decides he is tired of you sitting in his jail. Do not think Judge Patton is a bad judge however as he plans to serve free Mad Dog 20/20 to all inmates.

Trollfest '09 is a pet-friendly event as well. Feel free to bring your dog with you and do not worry if your pet gets hungry, as employees of the Jackson Zoo will be on hand to provide some of their animals as food when it gets to be feeding time for your little loved one.

Relax at the Fox News Tent. Since there are only three blonde reporters in Jackson (being blonde is a requirement for working at Fox News), Megan and Kathryn from WAPT and Wendy from WLBT will be on loan to Fox. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both and a torn-up Obama yard sign will entitle you to free drinks served by Megan, Wendy, and Kathryn. Get your tickets now. Since this is an event for trolls, no ID is required. Just bring the hate. Bring the family, Trollfest '09 is for EVERYONE!!!

This is definitely a Beaver production.


Note: Security provided by INS.

Trollfest '07

Jackson Jambalaya is the home of Trollfest '07. Catch this great event which promises to leave NE Jackson & Fondren in flames. Sonjay Poontang and his band headline the night with a special steel cage, no time limit "loser must leave town" bout between Alan Lange and "Big Cat"Donna Ladd following afterwards. Kamikaze will perform his new song F*** Bush, he's still a _____. Did I mention there was no referee? Dr. Heddy Matthias and Lori Gregory will face off in the undercard dueling with dangling participles and other um, devices. Robbie Bell will perform Her two latest songs: My Best Friends are in the Media and Mama's, Don't Let Your Babies Grow up to be George Bell. Sid Salter of The Clarion-Ledger will host "Pin the Tail on the Trial Lawyer", sponsored by State Farm.

There will be a hugging booth where in exchange for your young son, Frank Melton will give you a loooong hug. Trollfest will have a dunking booth where Muhammed the terrorist will curse you to Allah as you try to hit a target that will drop him into a vat of pig grease. However, in the true spirit of Separate But Equal, Don Imus and someone from NE Jackson will also sit in the dunking booth for an equal amount of time. Tom Head will give a reading for two hours on why he can't figure out who the hell he is. Cliff Cargill will give lessons with his .80 caliber desert eagle, using Frank Melton photos as targets. Tackleberry will be on hand for an autograph session. KIM Waaaaaade will be passing out free titles and deeds to crackhouses formerly owned by The Wood Street Players.

If you get tired come relax at the Fox News Tent. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both will entitle you to free drinks.Get your tickets now. Since this is an event for trolls, no ID is required, just bring the hate. Bring the family, Trollfest '07 is for EVERYONE!!!

This is definitely a Beaver production.

Note: Security provided by INS
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