Update: Farm Bureau sent a second cease and desist letter, if it is Farm Bureau, of course. Apparently Mr. Waide himself is behind this one: "The previous letter you received and this letter are authentic, authorized by Mississippi Farm Bureau Federation President." In other words, Mr. Waide himself is probably behind this one. It ended: "If you refuse to remove the FARM BUREAU® mark from the blog, you will be subject to legal action under state and federal law." My response was the same as written below and included state law. Copy of letter
Well, what do you know, I got someone's attention. Someone purporting to be Mississippi Farm Bureau sent me a Cease and Desist Letter last night. I say purporting because it was not signed nor was any name such as an attorney listed. The letter states:
"It has come to our attention that you are using the FARM BUREAU® logo on your
website (http://kingfish1935.blogspot.com/) without our express written permission.
Please note that we allow use of our logo only if we have granted express written
permission; see http://msfbins.com/disclaimer.asp. Such unauthorized use constitutes
trademark infringement and unfair competition under both federal and state laws. It
misleads consumers into believing that some association exists between you and Farm
Bureau; and it weakens the ability of the FARM BUREAU® mark and name to identify a
single source, namely, Farm Bureau." Letter
Oh really? It does? Lets look at some law first. Federal law states:
"the fair use of a copyrighted work, including such use by reproduction in copies or phonorecords or by any other means specified by that section, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright." 17 U.S.C. 107 link
The Mississippi Code, you know, state law, further affirms this use of copyrights or trademarks if used in criticism, comments, or news reporting:
"(d) The following shall not be actionable under this section:
1) Any fair use, including a nominative or descriptive fair use, or facilitation of such fair use, of a famous mark by another person other than as a designation of source for the person's own goods or services, including use in connection with:
(B) Identifying and parodying, criticizing, or commenting upon the famous mark owner or the goods or services of the famous mark owner;
(2) Noncommercial use of the mark; and
(3) All forms of news reporting and news commentary."
Mississippi Code Section 75-25-25
The American Bar Association has even weighed in on this subject:
"The fair use of copyrighted works for purposes such as criticism or comment is
not an infringement of copyright. See 17 U.S.C. § 107. The idea of fair use
reflects copyright law’s careful consideration of First Amendment principles, as
fair use permits later authors “to use a previous author’s copyright to introduce
new ideas or concepts to the public.” SunTrust Bank v. Houghton Mifflin Co., 268
F.3d 1257, 1265 (11th Cir. 2001).....
The Supreme Court has unequivocally held that a parody may qualify as fair use
under § 107. According to the Court, a parody is the “use of some elements of a
prior author’s composition to create a new one that, at least in part, comments on
that author’s works.” Id. at 580. Like other forms of comment or criticism,
parody can provide social benefit, “by shedding light on an earlier work, and, in
the process, creating a new one.” Id. In other words, parodies can be considered
“transformative” works, as opposed to merely “superseding” works....
ABA paper
It should be obvious to all this is a news and commentary website but then again, we are dealing with a company who seriously thought the animal cruelty bill would affect soybean and corn production. Jackson Jambalaya is a website of "commentary, politics, culture, and jackassery in Jackson, Mississippi". This description is posted at the TOP OF THE PAGE for everyone to see. This site has been cited as a news source by several tv stations, newspapers, and websites. Commentary and parodies are published from on a regular basis as well.
The use of the Farm Bureau logo was a form of commentary and use of parody to further the point of said commentary. It was reported by WLBT and the Columbus Packet that the Farm Bureau, led by its President David Waide, led the fight to kill Senate Bill #2623. MFB's own newsletter this year stated it opposed the bill. It is the position of this commentator that if Mississippi Farm Bureau led the effort against a bill narrowly tailored to make animal cruelty a felony under some circumstances, then MFB's involvement should be pointed out and made known to the public. Unfortunately for Mississippi Farm Bureau, its successful attempt to kill #2623 means burning a dog to death or shooting a cat through the head with an arrow for sport will remain misdemeanors. Mississippi Farm Bureau was not interested in compromise or "fixing" the bill but instead decided to use its club and kill it.
Mississippi Farm Bureau's goals and tactics to achieve such goals in the legislature are merely an exercise in their rights to free speech and petitioning their government. MFB needs to remember such rights apply to everyone else as well. Mississippi Farm Bureau has done many good things for Mississippi over the years and stands up for the farmers when the radical environmentalists and yes, the PETA nuts try to force their extremist positions on the rest of society. It is indeed the farmers who are the salt of America and have helped build up this great country. However, there are times when Mississippi Farm Bureau is wrong and this is one of those times.
The MFB sign was used in a non-commercial way and can not be construed under any interpretation that it is competitive in nature. To imply this website used such logos in a commercial manner is specious and clear evidence of MFB attempt to make an argument in bad faith. Jackson Jambalaya is exercising its rights under the fair use sections of federal and state law when it uses the MFB sign and logo in news articles, commentaries, and parodies.
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