Thursday, April 7, 2011

What's up with the Braves?

The Clarion-Ledger reported today:
"Last season's announced average attendance of 2,620 was the lowest since the franchise came to Pearl in 2005 and some 1,200 less than the inaugural year's mark of 3,848 per game. "Our goal is to average 3,500 people per game," Desalvo said. Finding the right formula to reach that goal isn't easy."

What is the problem? Can't blame crime or a worn out stadium. They've marketed the hell out of the team and have spent quite a bit of money on Trustmark Park. Is the Braves' record the reason for the lack of attendance or is Jackson just.not.a.sports.town? Truth is, it's hard to have a sports-oriented conversation in this town unless the subject is college football or the Saints. What do you think the problem is with the Braves' attendance?

27 comments:

reximus said...

I'd lay the blame on several factors. First, the economy. The few times I've been there I've noted their concession prices are a little steep. Also, I really don't think that location is a big help. I used to love going to games at Smith-Wills and remain a Mets fan to this day.

Anonymous said...

The players turned over almost completely each year, so the only consistent presence was the manager, who was very popular with the fans here.

So they fired him.

Great business plan.

Anonymous said...

Economically the Braves ain't feeling anywhere near the pain being felt by our local golf courses, public or private.

bill said...

Two words: air conditioning. I was a season ticket holder the first year th Braves were here, and it's a steambath to go to the games after the middle of May. The location is also inconvenient for people from Madison, and there were many nights I ate the tickets just because I didn't feel like driving all the way to Pearl. Still, it's bargain entertainment if you have kids who like baseball, and I'll probably make some games this year just to sit out in left field and enjoy the evening. BB

Anderson said...

"The few times I've been there I've noted their concession prices are a little steep"

Yeah -- $8 for a beer? If you want people to come to your games, try Step One: Don't gouge them like suckers.

Anonymous said...

I agree with Bill.

The Braves attendance is dependent upon Rankin County. It is convenient for Rankin County residents to go there after work on a weeknight. If you live anywhere else is the metro, it is difficult.

Sure, Madison, where I live, isn't too far away, but the games end a little too late and drive time makes in inconvenient on a weeknight.

If the games were earlier, I guess you could get home sooner, but the temp would be higher.

Rankin County wanted the Braves (as they should have!), they got a great park, great team, and great entertainment, and they should support it. If they come out in full force, then anybody else that shows up from the metro is an added bonus.

Anonymous said...

Shoulda been downtown. Thanks Harvey.

Downtown AA and AAA parks are doing well. Chattanooga, Memphis.

Shoulda been downtown. Thanks Harvey.

Anonymous said...

You've got more people to thank than Harvey for that mess. You can thank Ramie Ford. You can also thank former radio mouthpiece Ben Allen who hollered on WJNT in morning drivetime over and over again that a ballpark was NEVER going to get built in Pearl or anywhere else for that matter as long as Tim Bennett was involved.

Anonymous said...

i dont think any one person is to blame for the location. I was involved on the real estate side of this deal. The dodgers had showed interest in the land. SOMEHOW the baseball leagues had done studies on the whole nation and deemed pearl mississippi to be the #1 place in america to put a minor league team and stadium. I was shocked too. but thats what was said. Interesting enough: the dodgers were going to dig a hole and mount bleachers on the slopes, which i thought was genius. see sun devil stadium in tempe, az. BUT the braves ended up stealing the deal from the dodgers. I personally think you could have the Yankees there and still have the same outcome. The smith wills mets had stars: lenny dykstra, d strawberry, d goddin, etc. braves have no one. I saw smoltz get shelled for 4 1/3 innings by a team from shrevport.

Anonymous said...

It's a combination of the location and the sterile environment. Minor league baseball isn't built for star power, name recognition or even really wins and losses. It's more about the quaint feel of the game and being close to the players. The M-Braves tried to build a mini-Turner field (which is equivalent to a major league McMansion), and that goes against the allure of minor league baseball.

Anonymous said...

10:19 - have you been to the red birds stadium in memphis. McMansion is an understatement... and who wants to see a bunch of nonames play baseball for the price that they charge. I want to see people go to the next level and excel.

Anonymous said...

I love going to the games. Only complaint is the sky high concessions prices.

Anonymous said...

How can you expect the M-Braves players to have name recognition like Dykstra, Strawberry and Gooden (nice spelling) while they are still in AA. No one in this area knew who those guys were before they were tearing up the big leagues.

How about guys like Brian McCann, Jeff Francouer, Jason Heyward, Yunel Escobar, Martin Prado, Tommy Hanson, Mike Minor, Craig Kimbrel, Johnny Venters. Yeah, a bunch of nobody's. Last year they had the #1 pitching prospect in all of baseball, this year they have another guy who is Top 10 in MiLB among pitching prospects. The talent is there. Don't use that excuse.

Anonymous said...

10:33, I have been to the Autozone Park (red birds stadium) a few times. I completely disagree with it's characterization as a McMansion. It's a brick-facade stadium nestled in the middle of other brick or classically-styled buildings in downtown Memphis (see this link for images - http://www.littleballparks.com/Stadium/2006/Memphis/Memphis.htm). For an image and brief writeup on Trustmark Park see http://www.ballparkreviews.com/pearl/pearl.htm.

As for the no-name comment. Obviously, it's a lot more fun to see big names or serious star power. But the argument that those things are necessary for a minor league team to draw crowds defies the near centry of historical context of minor league ball, i.e. players who haven't yet made a name for themselves because they are, in fact, minor leaguers.

Mark Geoffriau said...

I think the name recognition issue is interesting.

Yes, the rosters turn over constantly with player demotions and promotions. Yes, none of the players are truly "established" in the sense of being Major League stars, with the rare exception of a MLB player on a rehab stint.

But why does it have to be that way? As 11:10 notes, the M-Braves have had some incredible talent even over just the last 2 or 3 years. Why weren't the M-Braves promoting Jason Heyward when he was there? Why weren't they advertising Mike Minor's starts or Brandon Beachy's starts last year?

If you don't promote the talent you have, then you are either expecting people to show up just because they "love baseball," or because they are nerds like me to will look over the roster and keep track of which hot prospects are currently on the M-Braves. Neither strategy targets the majority of casual baseball fans.

There's absolutely no reason why the M-Braves shouldn't have been running "See Jason Heyward while you can!" advertisements 2 years ago. It's not enough to say that there's young talent, or that you're seeing tomorrow's All-Stars today. Tell us WHO these guys are --- help us become fans.

Anonymous said...

Baseball is an incredibly boring sport. Very little action means very little attention. Without star players or an attractive reason to go, who gives two craps about it.

Anonymous said...

1:59 - i agree with the like of vision from the M-braves staff.

Anonymous said...

lack of vision* better correct myself before the f'n grammer police get their panties in a wad

Anonymous said...

Shoulda been downtown. Thanks Harvey.

Downtown AA and AAA parks are doing well. Chattanooga, Memphis.

Shoulda been downtown. Thanks Harvey.

Anonymous said...

"baseball is a white people's game"

Harvey the Magnificent

Anonymous said...

He actually DID SAY THAT.

Anonymous said...

2:55, You are an idiot. "Incredibly boring sport". You are a complete idiot.

KaptKangaroo said...

Obviously, 2:55 had a sorry childhood. And, I might add does not have kids. I love watching my son play baseball, brings back memories.

I guess sitting around reading the JFP and drinking coffee would be more in line with amusement 2:55?

Anonymous said...

Back when I was a kid, when I got a chance to see the Jackson Mets play, I thought I was seeing big time baseball. Seems like minor league baseball has a lot more competition than it did back in the Mets days. Now every major league game is televised, all the different leagues and the select teams kids play on nowadays (gone every weekend playing somewhere), the growth in popularity of college baseball, and frankly, and at the risk of sounding like an old fart, with video games and i-whatevers in every kids hands, a bunch of kids just won't find baseball to be very entertaining.

Anonymous said...

too expensive concessions and it's really hot out there any time of day or night. The only time I go is Thirsty Thursday's.

Anonymous said...

The Pearl or Rankin County blue laws stink too. The only afternoon games, the hottest time of day, are on Sunday, when it is routinely over 100 degrees and there's no beer for sale. They have fantastic package discounts on Sunday afternoons, but the heat still keeps us away. By early in the season it doesn't get comfortable in that park until about 8:30.

Anonymous said...

Found the remarks on the Dodger's research interesting.
It never ceases to amaze me how wrong outside research on Mississippi is when it comes to selling us anything other than political candidates.
Of course, it's always possible , too, to hire a group to make any idea, however lame, look feasible.



Recent Comments

Search Jackson Jambalaya

Subscribe to JJ's Youtube channel

Archives

Trollfest '09

Trollfest '07 was such a success that Jackson Jambalaya will once again host Trollfest '09. Catch this great event which will leave NE Jackson & Fondren in flames. Othor Cain and his band, The Black Power Structure headline the night while Sonjay Poontang returns for an encore performance. Former Frank Melton bodyguard Marcus Wright makes his premier appearance at Trollfest singing "I'm a Sweet Transvestite" from "The Rocky Horror Picture Show." Kamikaze will sing his new hit, “How I sold out to da Man.” Robbie Bell again performs: “Mamas, don't let your babies grow up to be Bells” and “Any friend of Ed Peters is a friend of mine”. After the show, Ms. Bell will autograph copies of her mug shot photos. In a salute to “Dancing with the Stars”, Ms. Bell and Hinds County District Attorney Robert Smith will dance the Wango Tango.

Wrestling returns, except this time it will be a Battle Royal with Othor Cain, Ben Allen, Kim Wade, Haley Fisackerly, Alan Lange, and “Big Cat” Donna Ladd all in the ring at the same time. The Battle Royal will be in a steel cage, no time limit, no referee, and the losers must leave town. Marshand Crisler will be the honorary referee (as it gives him a title without actually having to do anything).


Meet KIM Waaaaaade at the Entergy Tent. For five pesos, Kim will sell you a chance to win a deed to a crack house on Ridgeway Street stuffed in the Howard Industries pinata. Don't worry if the pinata is beaten to shreds, as Mr. Wade has Jose, Emmanuel, and Carlos, all illegal immigrants, available as replacements for the it. Upon leaving the Entergy tent, fig leaves will be available in case Entergy literally takes everything you have as part of its Trollfest ticket price adjustment charge.

Donna Ladd of The Jackson Free Press will give several classes on learning how to write. Smearing, writing without factchecking, and reporting only one side of a story will be covered. A donation to pay their taxes will be accepted and she will be signing copies of their former federal tax liens. Ms. Ladd will give a dramatic reading of her two award-winning essays (They received The Jackson Free Press "Best Of" awards.) "Why everything is always about me" and "Why I cover murders better than anyone else in Jackson".

In the spirit of helping those who are less fortunate, Trollfest '09 adopts a cause for which a portion of the proceeds and donations will be donated: Keeping Frank Melton in his home. The “Keep Frank Melton From Being Homeless” booth will sell chances for five dollars to pin the tail on the jackass. John Reeves has graciously volunteered to be the jackass for this honorable excursion into saving Frank's ass. What's an ass between two friends after all? If Mr. Reeves is unable to um, perform, Speaker Billy McCoy has also volunteered as when the word “jackass” was mentioned he immediately ran as fast as he could to sign up.


In order to help clean up the legal profession, Adam Kilgore of the Mississippi Bar will be giving away free, round-trip plane tickets to the North Pole where they keep their bar complaint forms (which are NOT available online). If you don't want to go to the North Pole, you can enjoy Brant Brantley's (of the Mississippi Commission on Judicial Performance) free guided tours of the quicksand field over by High Street where all complaints against judges disappear. If for some reason you are unable to control yourself, never fear; Judge Houston Patton will operate his jail where no lawyers are needed or allowed as you just sit there for minutes... hours.... months...years until he decides he is tired of you sitting in his jail. Do not think Judge Patton is a bad judge however as he plans to serve free Mad Dog 20/20 to all inmates.

Trollfest '09 is a pet-friendly event as well. Feel free to bring your dog with you and do not worry if your pet gets hungry, as employees of the Jackson Zoo will be on hand to provide some of their animals as food when it gets to be feeding time for your little loved one.

Relax at the Fox News Tent. Since there are only three blonde reporters in Jackson (being blonde is a requirement for working at Fox News), Megan and Kathryn from WAPT and Wendy from WLBT will be on loan to Fox. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both and a torn-up Obama yard sign will entitle you to free drinks served by Megan, Wendy, and Kathryn. Get your tickets now. Since this is an event for trolls, no ID is required. Just bring the hate. Bring the family, Trollfest '09 is for EVERYONE!!!

This is definitely a Beaver production.


Note: Security provided by INS.

Trollfest '07

Jackson Jambalaya is the home of Trollfest '07. Catch this great event which promises to leave NE Jackson & Fondren in flames. Sonjay Poontang and his band headline the night with a special steel cage, no time limit "loser must leave town" bout between Alan Lange and "Big Cat"Donna Ladd following afterwards. Kamikaze will perform his new song F*** Bush, he's still a _____. Did I mention there was no referee? Dr. Heddy Matthias and Lori Gregory will face off in the undercard dueling with dangling participles and other um, devices. Robbie Bell will perform Her two latest songs: My Best Friends are in the Media and Mama's, Don't Let Your Babies Grow up to be George Bell. Sid Salter of The Clarion-Ledger will host "Pin the Tail on the Trial Lawyer", sponsored by State Farm.

There will be a hugging booth where in exchange for your young son, Frank Melton will give you a loooong hug. Trollfest will have a dunking booth where Muhammed the terrorist will curse you to Allah as you try to hit a target that will drop him into a vat of pig grease. However, in the true spirit of Separate But Equal, Don Imus and someone from NE Jackson will also sit in the dunking booth for an equal amount of time. Tom Head will give a reading for two hours on why he can't figure out who the hell he is. Cliff Cargill will give lessons with his .80 caliber desert eagle, using Frank Melton photos as targets. Tackleberry will be on hand for an autograph session. KIM Waaaaaade will be passing out free titles and deeds to crackhouses formerly owned by The Wood Street Players.

If you get tired come relax at the Fox News Tent. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both will entitle you to free drinks.Get your tickets now. Since this is an event for trolls, no ID is required, just bring the hate. Bring the family, Trollfest '07 is for EVERYONE!!!

This is definitely a Beaver production.

Note: Security provided by INS
.