First Consul Tate Reeves issued the following statement.
Governor Tate Reeves announced that Mississippi welcomed a record 45.5 million visitors in 2025, with tourism activity generating a record $18.9 billion in total economic impact across the state, according to the newly released 2025 Tourism Economic Contribution Report.
The annual report, conducted by Tourism Economics, an Oxford Economics company, measures the economic contribution of travel and tourism to Mississippi’s economy and highlights the industry’s continued role in supporting businesses, jobs, workers and communities throughout the state.
Visitors spent a record $12.4 billion in Mississippi during 2025, supporting a record 137,728 jobs and generating $4.8 billion in personal income for Mississippi workers. Visitor activity also produced $1.2 billion in state and local tax revenue, helping fund essential public services throughout the state.
“Mississippi’s tourism industry continues to demonstrate what is possible when we invest in the experiences, places and people that make our state unlike any other,” said Governor Tate Reeves. “In 2025, a record 45.5 million visitors chose Mississippi, contributing a record $12.4 billion in spending and generating a record $18.9 billion in economic impact. These results reflect the strength of an industry that touches every region and every county, supporting local businesses, creating opportunity for working families and strengthening our economy.”
Key Highlights from the 2025 Tourism Economic Contribution Report:
- Visitor Volume: Mississippi welcomed 45.5 million domestic and international visitors in 2025.
- Visitor Spending: Travelers spent $12.4 billion throughout Mississippi, generating a total economic impact of $18.9 billion.
- Jobs & Personal Income: Tourism activity supported 137,728 jobs and generated $4.8 billion in personal income for Mississippi workers.
- State & Local Taxes: Visitor activity generated $1.2 billion in state and local tax revenue, supporting public services and reducing the tax burden on Mississippi households. The taxes generated by visitors represented an estimated $1,081 in savings for the average Mississippi household.
- Statewide Impact: Tourism’s economic contribution extends across all 82 counties, benefiting businesses and communities throughout Mississippi.
“Tourism is an investment in Mississippi’s people, communities and future,” said Rochelle Hicks, Director of Visit Mississippi. “The $18.9 billion economic impact generated by tourism in 2025 demonstrates the extraordinary value of this industry and the collective work happening across our state. From destination marketing organizations and attractions to hotels, restaurants, retailers and small businesses, our industry partners are creating experiences that bring visitors to Mississippi and turn those visits into meaningful economic opportunity.”
The report also reflects the broad range of experiences that draw visitors to Mississippi, from the state’s musical heritage and historic sites to outdoor recreation, festivals, sporting events, culinary experiences and the hospitality for which the state is known.
“Every visitor who chooses Mississippi helps support the local businesses, jobs, places and traditions that define our state,” Hicks said. “Through strategic marketing, destination development and collaboration with our partners, we will continue building on this momentum and sharing Mississippi’s authentic story with the world.”
17 comments:
Maybe, but not to Jackson.
The caseeners shouldn't count.
Everybody thank the coast now. The coast, and maybe a little bit of Hattiesburg, and Oxford and Starkville for football games, probably make up for 90% of outsiders visiting.
"Tourism???" Yeah, right - he should be thanking the SEC...
An impossible statistic. No way to tabulate or verify it. It's like the Brain Drain that nobody tracks and the Labor Force Participation Rate that is impossible to track, verify or guess-at.
Oh, wait, I forgot about those cameras that count car tags.
Republicans never talk about the census numbers, population shrinking while the rest of the southeast booms. Incompetence!
It's out of state football fans coming here for games. That's not really "tourism", is it?
Malarkey!
Yes, people are coming to Mississippi. It is kind of like watching a side show or going to a community center on Saturday night and watching Dicks Hat Band.
Desoto County hotel volume has increased and hosts many people visiting the Memphis area.
2:04 Democrats refuse to acknowledge that the southeast is run by Republicans (except for the hell-hole cities near the top of the per captia murder charts).
Meanwhile Democrat run California and New York are hemmoraging populace.
Y’all are so negative it’s sad. Awful sad. People are traveling all over the state because literally every one of our towns has some sort of history, architecture, museum, sporting, or food to show off. Stop being so damned miserable please. Especially you 12:35 and 3:40. You are flat-ass wrong and need to shut up when you don’t know what you’re talking about.
I understand that we don’t have many tourist traps in Mississippi, but I’m almost certain that I could find something to enjoy in 90% of our towns/areas. Whether it be some beautiful architecture or some good eating or some niche history or whatever. Y’all need to be grateful for what we have and go support the local businesses in this State that work hard to promote us to the rest of America. Tired of the negative people on this site that live to run their home state down.
Driving from Atlanta to Dallas or New Orleans does not make one a tourist when they stop at Krystal in H"Burg for the "5 Item Special."
Just like Tate....your view is anecdotal, and you have zero actual facts to back that shit up.
Anyone who crosses the state line for any reason is considered and counted as a “tourist”. BS
The Coast, especially Hancock Parish, is attracting a lot of out of state visitors. It's taken many years post Katrina for it to come back, but it is coming back. The number of out of town people visiting and buying places down there is astonishing.
Post a Comment