Sunday, March 4, 2012

Much ado about nothing?

Time for the rest of the story. Jackson Free Press publisher Todd Stauffer lambasted the Clarion-Ledger for an alleged attempt to control advertising by local charities:

"Something interesting came to the attention of our advertising sales department during the production of this edition of the Spring Arts and Events Preview. It seems that The Clarion-Ledger is now telling some arts organizations that if they would like The Clarion-Ledger (or, presumably, their subsidiary publications, such as VIP Jackson) to sponsor a non-profit or charity event, then The Clarion-Ledger must be the "exclusive print sponsor" of that event.

In other words, no other print publication can give that non-profit discounted or donated advertising in support of that non-profit's event and be recognized for it.

Now, the Jackson Free Press isn't in a position to donate free advertising often, since selling ads is what pays our (ever-increasing!) bills, but we offer ads to non-profits for their events at sharply reduced rates, and we will frequently increase the size or frequency of the ads that they run when they recognize us as a "logo sponsor" or "media sponsor" of the event
..." Column

Well, let met tell you the rest of the story. Sources at the Clarion-Ledger told this correspondent their version of what took place. A certain local non-profit that operates a well-known annual film festival in Jackson and also has Mr. Stauffer sitting on its advisory board (according to its website) approached the newspaper advertising the festival.* The newspaper tentatively agreed to provide free advertising in exchange for media sponsorship. So far, so good. Then the newspaper finds out that the festival is paying the JFP to insert flyers in an upcoming issue. Well, being the capitalist pigs they are, they didn't care too much for the festival paying another publication to advertise while they asked the newspaper to provide advertising for free while both were listed as media sponsors. That is where the so-called exclusive angle came in to play.

The CL said if they were going to play this game, then they expected to have exclusive print advertising. Think about it. They are expected to donate advertising while the charity pays a competitor and same charity is going to give the paid competitor equal billing for the event. From each according to his means....... Sources said the only policy the CL had on this matter said if a charity treats all media sponsors the same for an event, it has no problem advertising the event-whether they are paid or not paid. However, the rub comes in where one is paid and one is not but are given equal billing for the event.

A little bit different than what is portrayed in Mr. Stauffer's column. I have nothing against Mr. Stauffer, really don't. However, when he writes a column such as this one and sources I consider to be equally credible tell me a different story, I think their side deserves to be heard.

*I'm not mentioning the name of the festival as its a good cause and I do not want to see their name sullied in google searches when they don't have much to do with this story.

9 comments:

Anonymous said...

Hoots and guffaws over the Jackson Free Delusional's moronic headline about the C-L being obsessed.

Anonymous said...

The Cl and JFP feuding.

Reminds me of the split between the Soviet Union and
"Red" China" .

Anonymous said...

The Cl and JFP feuding.


Useless and useless-er

reximus said...

The Fondren Tattlers' obsession with all things Clarion Ledger is rather amusing.

Anonymous said...

Zippity do Dah and a rainbow flag at Hartfield and State Street.

Anonymous said...

Lets not forget ole Todd is the one that went nuts over the C-L plan to take over disto of free pubs in the metro. In the end the JFP wound up actually doing what they charged the C-L with. That is shutting out all competion and charging for box space.

Fast forward to now and notice almost no one in those racks and no one wants to be. Good work Todd.

Anonymous said...

This has come up with several non-profits in the area, and I think that the CL may have misrepresented their policy.

The CL's policy is to be the sole print sponsor...period.

This places non-profit and charity events with low marketing budgets in a terrible position.

Nuff2Say said...

Well the CL is NOT the only media in town that has this same policy or has done the same thing... it business... no one care anymore about charities.. they want cold hard cash!!

Anonymous said...

Why should non-profits and charities get a free ride? Too many of them are nothing more than employment agencies. The 990s Kingfish publishes represents only the tip of the iceberg.


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Trollfest '07 was such a success that Jackson Jambalaya will once again host Trollfest '09. Catch this great event which will leave NE Jackson & Fondren in flames. Othor Cain and his band, The Black Power Structure headline the night while Sonjay Poontang returns for an encore performance. Former Frank Melton bodyguard Marcus Wright makes his premier appearance at Trollfest singing "I'm a Sweet Transvestite" from "The Rocky Horror Picture Show." Kamikaze will sing his new hit, “How I sold out to da Man.” Robbie Bell again performs: “Mamas, don't let your babies grow up to be Bells” and “Any friend of Ed Peters is a friend of mine”. After the show, Ms. Bell will autograph copies of her mug shot photos. In a salute to “Dancing with the Stars”, Ms. Bell and Hinds County District Attorney Robert Smith will dance the Wango Tango.

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Donna Ladd of The Jackson Free Press will give several classes on learning how to write. Smearing, writing without factchecking, and reporting only one side of a story will be covered. A donation to pay their taxes will be accepted and she will be signing copies of their former federal tax liens. Ms. Ladd will give a dramatic reading of her two award-winning essays (They received The Jackson Free Press "Best Of" awards.) "Why everything is always about me" and "Why I cover murders better than anyone else in Jackson".

In the spirit of helping those who are less fortunate, Trollfest '09 adopts a cause for which a portion of the proceeds and donations will be donated: Keeping Frank Melton in his home. The “Keep Frank Melton From Being Homeless” booth will sell chances for five dollars to pin the tail on the jackass. John Reeves has graciously volunteered to be the jackass for this honorable excursion into saving Frank's ass. What's an ass between two friends after all? If Mr. Reeves is unable to um, perform, Speaker Billy McCoy has also volunteered as when the word “jackass” was mentioned he immediately ran as fast as he could to sign up.


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Jackson Jambalaya is the home of Trollfest '07. Catch this great event which promises to leave NE Jackson & Fondren in flames. Sonjay Poontang and his band headline the night with a special steel cage, no time limit "loser must leave town" bout between Alan Lange and "Big Cat"Donna Ladd following afterwards. Kamikaze will perform his new song F*** Bush, he's still a _____. Did I mention there was no referee? Dr. Heddy Matthias and Lori Gregory will face off in the undercard dueling with dangling participles and other um, devices. Robbie Bell will perform Her two latest songs: My Best Friends are in the Media and Mama's, Don't Let Your Babies Grow up to be George Bell. Sid Salter of The Clarion-Ledger will host "Pin the Tail on the Trial Lawyer", sponsored by State Farm.

There will be a hugging booth where in exchange for your young son, Frank Melton will give you a loooong hug. Trollfest will have a dunking booth where Muhammed the terrorist will curse you to Allah as you try to hit a target that will drop him into a vat of pig grease. However, in the true spirit of Separate But Equal, Don Imus and someone from NE Jackson will also sit in the dunking booth for an equal amount of time. Tom Head will give a reading for two hours on why he can't figure out who the hell he is. Cliff Cargill will give lessons with his .80 caliber desert eagle, using Frank Melton photos as targets. Tackleberry will be on hand for an autograph session. KIM Waaaaaade will be passing out free titles and deeds to crackhouses formerly owned by The Wood Street Players.

If you get tired come relax at the Fox News Tent. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both will entitle you to free drinks.Get your tickets now. Since this is an event for trolls, no ID is required, just bring the hate. Bring the family, Trollfest '07 is for EVERYONE!!!

This is definitely a Beaver production.

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