Tuesday, June 30, 2009

Perfect example of what is wrong with GM

GM can't seem to get it right. One of the few bright spots in the entire fiasco is the pending sale of Saturn to Roger Penske. Penske represents quality, success, and the entrepreneurial spirit that built America. Unlike most corporate leaders, Penske is the type of man you'll see meeting with engineers to discuss design on Monday, kicking butt in the plant on Tuesday, and visiting customers on Wednsday. Such drive and attention to detail is what brought him success and has caused many to be hopeful about Saturn's survival after Penske and GM announced a pending sale.

Unfortunately for Saturn, GM still can't stop itself from trying to screw up a good thing. The Wall Street Journal reported this week:
"Though its fortunes soured further in December, when GM said it would sell or close Saturn, they got a boost June 5 when the big chain of auto dealerships owned by motor-racing mogul Roger Penske -- struck a deal to buy the brand. "We were on death row," said Saturn Marketing Director Kim McGill, in an interview. Now, the brand is in "remission," thanks to Mr. Penske, but "is not yet totally cured," she said.
To spark interest and remind consumers that Saturn is still alive, its dealers have kicked off a new marketing campaign built around the slogan, "Wonder where the car business is headed? It's here." The slogan will be used on banners across Saturn storefronts and in a spate of email blasts, Facebook blogs and direct communications with buyers."

However, GM has other ideas as it tells its dealers not to spread the good news. Seems as though the corporate chieftains can't stand the thought of someone else getting any credit:
"But at least for now, GM has asked Saturn not to trumpet the Penske connection -- even though some dealers think it is the biggest thing the brand has going for it -- lest it overshadow the Saturn brand name. The deal may not be sealed until late in the third quarter, Ms. McGill said."

As a former GM employee, I can say I'm not too surprised, as GM is a company where egos mean more than performance or numbers. There is very little accountability at GM, as the worst executives tend to move from title to title, as they all protect each other. (We actually had divisional sales managers who had never been in sales much less visited a customer in their entire careers). Once you rise above a certain management level at GM, individuals with actual ability and common sense are seen as a threat by management and don't last too long. GM is not a corporation but a bureaucracy that just happens to sell cars.

What these REMF's care about is not results but GM's image as they try to avoid the "Penske Connection" even though it means more sales: "Enthusiasm about the "Penske deal helped Saturn in June, Ms. McGill said, drawing more traffic into Saturn showrooms and leading to a 35% year-to-year sales increase."

One dealer started using Penske in his advertising only to earn a stern rebuke from the Empire:
"He said the ads increased traffic to his dealership. "People want to buy from someone they like," Mr. Davies said in an interview. "A lot of customers won't buy a car from GM, but they will buy a car from Roger Penske."
Not long after dealer initiatives like Mr. Davies's billboards began to crop up, Saturn dealers got a letter from GM executives asking them to not overplay the Penske deal, for fear of taking the spotlight off the brand itself."

This is a perfect example of what is wrong with GM and corporate America. Sales, profits, or market share do not matter, as what is important to the Michael Jackson of the car business is the image and reality they created for themselves, a reality where GM reigns supreme and is adored by everyone.

Unfortunately for GM, what built America was not bloated bureaucracies like GM or Citi but risk-takers like Penske, Gates, Watson, Ford, and even Jobs. Business owners like Mr. Penske care only about results, while corporate bureaucrats worry about their image and avoiding any responsibility. If Saturn survives, it will be because it is led by a Penske and not a bunch of REMF's who are clueless about the real world.

One further note: Mr. Penske owns VM Motori, a company that manufactures diesel engines. American car manufacturers have had problems building a small diesel engine for regular cars that would allow them to compete with diesel-powered cars made by Volkswagen and Mercedes. If Penske can use VM Motori to build a diesel engine for Saturn, he might be onto something here and create a real winner.

5 comments:

dorightnell said...

wow..who writes this stuff?..i love it. what a wonderful new discovery, this Jambalaya thing...

say, what's a REMF?

Schizo said...

rear echelon m--f--

Comes to us from the military--it means a solider/officer/etc. who's never been in combat and serves in safe areas behind the lines.

Kingfish said...

Google Colonel David Hackworth and REMF

Anonymous said...

a REMF is a POGUE

Anonymous said...

Google any abbreviation (e.g., REMF) and you'll probably get an answer from a site like urbandictionary.com.


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Trollfest '07 was such a success that Jackson Jambalaya will once again host Trollfest '09. Catch this great event which will leave NE Jackson & Fondren in flames. Othor Cain and his band, The Black Power Structure headline the night while Sonjay Poontang returns for an encore performance. Former Frank Melton bodyguard Marcus Wright makes his premier appearance at Trollfest singing "I'm a Sweet Transvestite" from "The Rocky Horror Picture Show." Kamikaze will sing his new hit, “How I sold out to da Man.” Robbie Bell again performs: “Mamas, don't let your babies grow up to be Bells” and “Any friend of Ed Peters is a friend of mine”. After the show, Ms. Bell will autograph copies of her mug shot photos. In a salute to “Dancing with the Stars”, Ms. Bell and Hinds County District Attorney Robert Smith will dance the Wango Tango.

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Donna Ladd of The Jackson Free Press will give several classes on learning how to write. Smearing, writing without factchecking, and reporting only one side of a story will be covered. A donation to pay their taxes will be accepted and she will be signing copies of their former federal tax liens. Ms. Ladd will give a dramatic reading of her two award-winning essays (They received The Jackson Free Press "Best Of" awards.) "Why everything is always about me" and "Why I cover murders better than anyone else in Jackson".

In the spirit of helping those who are less fortunate, Trollfest '09 adopts a cause for which a portion of the proceeds and donations will be donated: Keeping Frank Melton in his home. The “Keep Frank Melton From Being Homeless” booth will sell chances for five dollars to pin the tail on the jackass. John Reeves has graciously volunteered to be the jackass for this honorable excursion into saving Frank's ass. What's an ass between two friends after all? If Mr. Reeves is unable to um, perform, Speaker Billy McCoy has also volunteered as when the word “jackass” was mentioned he immediately ran as fast as he could to sign up.


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This is definitely a Beaver production.


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Jackson Jambalaya is the home of Trollfest '07. Catch this great event which promises to leave NE Jackson & Fondren in flames. Sonjay Poontang and his band headline the night with a special steel cage, no time limit "loser must leave town" bout between Alan Lange and "Big Cat"Donna Ladd following afterwards. Kamikaze will perform his new song F*** Bush, he's still a _____. Did I mention there was no referee? Dr. Heddy Matthias and Lori Gregory will face off in the undercard dueling with dangling participles and other um, devices. Robbie Bell will perform Her two latest songs: My Best Friends are in the Media and Mama's, Don't Let Your Babies Grow up to be George Bell. Sid Salter of The Clarion-Ledger will host "Pin the Tail on the Trial Lawyer", sponsored by State Farm.

There will be a hugging booth where in exchange for your young son, Frank Melton will give you a loooong hug. Trollfest will have a dunking booth where Muhammed the terrorist will curse you to Allah as you try to hit a target that will drop him into a vat of pig grease. However, in the true spirit of Separate But Equal, Don Imus and someone from NE Jackson will also sit in the dunking booth for an equal amount of time. Tom Head will give a reading for two hours on why he can't figure out who the hell he is. Cliff Cargill will give lessons with his .80 caliber desert eagle, using Frank Melton photos as targets. Tackleberry will be on hand for an autograph session. KIM Waaaaaade will be passing out free titles and deeds to crackhouses formerly owned by The Wood Street Players.

If you get tired come relax at the Fox News Tent. To gain admittance to the VIP section, bring either your Republican Party ID card or a Rebel Flag. Bringing both will entitle you to free drinks.Get your tickets now. Since this is an event for trolls, no ID is required, just bring the hate. Bring the family, Trollfest '07 is for EVERYONE!!!

This is definitely a Beaver production.

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