I haven't picked on the Northside Sun since I've started this blog. As I don't want anyone to think I discriminate, I found another gem in a recent issue I want to discuss.
Mr. Wyatt Emmerich, the publisher, penned an editorial where he strongly urged people to "shop local":
"Independent, privately-owned shops and businesses are the lifeblood of our country. This is where our employment growth is generated. The big corporate chains reduce people. The small companies hire people.Yet we flock like lemmings to the big box stores, falling for their feel-good TV ads while they trick us with loss-leader pricing.
I don’t eat at chains. Every restaurant I go to is locally owned. They’re better. They’re unique. They have heart and soul....
So don’t be so sure you are automatically getting the best price just because you walk into a cavernous store. Over time, the big chains naturally take on corporate overhead and become less efficient...." http://www.northsidesun.com/articles/2008/05/01/news/09.txt
Mr. Emmerich is very wrong if he thinks many of us shop at the "chains" because of price. McDade's is one example of why I shop at the dreaded "chains". There is a McDades exactly 200 yards from where I live. It is convenient. Unfortunately, there are a few things about it that force me to shop at Kroger. First of all, the prices are MUCH higher than at Kroger (I will keep it fair by not even comparing them to Wal-Mart). Second, the product selection at McDades is VERY poor. Most of the items I buy are not available at McDades. Angel hair whole wheat pasta? Dannon smoothies? Oatmeal raisin cookie dough (yeah, I like to bake cookies on a semi-regular basis)? Large size Bush's Chili? Oscar Myer Roast Beef sammich meat? Sun Maid Tropical Trio dried fruit? Lite & Low Sugar Eggo Syrup? Go to Kroger. Saturday I wanted to bake some chicken breasts. I was expecting the Sanderson Farms' packs I find at the chains. Instead of the large chicken breasts produced by Sanderson Farms, McDade's had some "family pack" of generic chicken that looked like it was that scrawny boxing chicken in Looney Toons. My newest addiction has been those Tyson whole chickens (already cooked) at Kroger. Yes, McDade's sells a whole chicken from their deli. A chicken that is bland and as dry as parts of Rankin County. Their ribs taste like shoe leather with some seasoning sprinkled on top of where the stitches are. They would be better off if they just copied Kroger and sold some Tyson and Sanderson Farms products. However, who am I to quibble with shopping local?
My gripe with shopping local does not stop at McDades. When I need something hardware related, I go to Ace Hardware in Maywood Mart first. Unfortunately, that usually means a second trip to Home Depot or Lowes because surprise, the local hardware store rarely has what I need. Or they are closed. Needed some hardware today. Were they open? Nope. Went to a chain. Price had nothing to do with it. I was looking for Weber gas grills two weeks ago. Home Depot had them already assembled. Ace told me they could order it for me and it would be in in a few days. Anyone want to bet I would have to go back up there and get it instead of their delivering it to my door?
Then there is the owner of LeMuria. Since the early 90's, I have read his incessant whining in the newspaper over how much he has been hurt by the "chains". Well Mr. Lemuria, I am your ideal customer. I rarely buy best-sellers. When I purchase a book, price is almost never a factor to me. I have 30 boxes of books in in library, mostly hardback. Want to know why I rarely purchased a book at your store? For years Lemuria kept bankers hours. Unfortunately some of us can't buy a book until 7:00PM or later, sometimes much later. The main reason I've gone to Barnes and Noble or Borders over the years has been the fact that their store hours fit perfectly into my schedule AND they had a very large inventory.
For years, Lemuria was not open on Sundays and for only a few hours on Saturday. If you wanted to go book-shopping after dinner, sorry, you were out of luck. Fortunately Lemuria has changed its ways and has hours that are much more convenient. Wanted an expresso to drink while you read a novel? For a long time, you had to go to a chain as they were the first in Jackson to place cafes in bookstores while Lemuria did not do so. After awhile, buying local is harder to do when the convenience and other factors besides price are titled heavily in favor of the hated chains. However, it must be noted that now Lemuria is much more competitive and convenient than it used to be (And by the way, I've been a VERY good customer of Choctaw Books for years in case anyone thinks I have a bias towards chains).
The point of all of this personal griping is that there are many other reasons why many of us shop at the chains and avoid shopping "local" and most of the time, price is rarely a factor. If local stores want our business, then perhaps they should be open when it is convenient for us, not for them. Perhaps they should have websites where we can actually check inventory and compare items. It would help if they had inventory that actually fit our needs. Sorry, but why should I order an item and wait a whole week for it when I drive a few miles and take it home that same day? At some point we get tired of coming to your "local" store and then going to a chain because once again you didn't have something we need. If you don't have convenient store hours, offer good service and support, and have what we need when we actually need it, don't complain when the so-called chains get our business.
Kingfish note: Don't even get me started on Cowboy Maloney's and why I don't shop there anymore. The last two times I bought something there they couldn't do ANYTHING right.